PPC Intern

I Knowledge Factory; Pune District; On-site; INR 112,000 - 223,000; Full time

Job summary

IKF is seeking a passionate PPC Intern to join the Digital Marketing team in Pune. The role offers hands-on exposure to planning, executing, and optimizing paid campaigns across Google Ads and Meta Ads for leading brands.

Freshers with a keen interest in performance marketing are encouraged to apply. Responsibilities include keyword research, ad copy optimization, campaign monitoring, and data-driven reporting.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Computer Applications, Commerce, or related field.
• Freshers with genuine interest in Performance Marketing, Paid Advertising, and Digital Marketing encouraged to apply.

Responsibilities

• Assist in managing Google Ads and Meta Ads campaigns.
• Perform keyword research and competitor analysis.
• Write and optimize ad copy, headlines, and descriptions.
• Monitor campaign performance, budgets, and daily spend.
• Track key performance metrics such as clicks, CTR, CPC, leads, conversions, and ROAS.
• Prepare campaign performance reports and derive actionable insights.
• Support A/B testing of ad creatives, copies, and landing pages.
• Coordinate with the design and content teams for campaign creatives.
• Assist with campaign setup, conversion tracking, and audience targeting.
• Stay updated with the latest PPC trends, platform updates, and best practices.
• Leverage AI tools to improve campaign research, optimization, and productivity.
• Basic understanding of Google Ads and Meta Ads platforms.
• Knowledge of digital marketing fundamentals and paid advertising concepts.
• Familiarity with keyword research and campaign structure.
• Strong analytical and problem-solving skills.
• Basic proficiency in Microsoft Excel or Google Sheets.
• Good written and verbal communication skills.
• Attention to detail and a data-driven mindset.
• Familiarity with AI tools such as ChatGPT is an advantage.
• Eagerness to learn and thrive in a fast-paced agency environment.

Skills

Google Ads

Meta Ads

Keyword research

A/B testing

Campaign optimization

Data analytics

Excel / Sheets

Communication skills

Attention to detail

AI tools (ChatGPT)

Education

Bachelor’s degree in Marketing or related field

Final year students eligible

Tools

Google Ads platform

Meta Ads platform

Google Analytics

Job description

At IKF, we're looking for a passionate and analytical PPC Intern to join our Digital Marketing team. This internship offers hands-on exposure to planning, executing, and optimizing paid advertising campaigns across Google Ads and Meta Ads while working with leading B2B and B2C brands across industries.

• Pune
• Freshers
• Full Time

Overview

At IKF, we’re looking for a passionate and analytical PPC Intern to join our Digital Marketing team. This internship offers hands-on exposure to planning, executing, and optimizing paid advertising campaigns across Google Ads and Meta Ads while working with leading B2B and B2C brands across industries.

If you’re passionate about digital advertising, data-driven marketing, campaign optimization, and performance analytics, this is an excellent opportunity to build a strong foundation and accelerate your career in Performance Marketing.

Key Responsibilities

• Assist in managing Google Ads and Meta Ads campaigns.
• Perform keyword research and competitor analysis.
• Write and optimize ad copy, headlines, and descriptions.
• Monitor campaign performance, budgets, and daily spend.
• Track key performance metrics such as clicks, CTR, CPC, leads, conversions, and ROAS.
• Prepare campaign performance reports and derive actionable insights.
• Support A/B testing of ad creatives, copies, and landing pages.
• Coordinate with the design and content teams for campaign creatives.
• Assist with campaign setup, conversion tracking, and audience targeting.
• Stay updated with the latest PPC trends, platform updates, and best practices.
• Leverage AI tools to improve campaign research, optimization, and productivity.
• Basic understanding of Google Ads and Meta Ads platforms.
• Knowledge of digital marketing fundamentals and paid advertising concepts.
• Familiarity with keyword research and campaign structure.
• Strong analytical and problem-solving skills.
• Basic proficiency in Microsoft Excel or Google Sheets.
• Good written and verbal communication skills.
• Attention to detail and a data-driven mindset.
• Familiarity with AI tools such as ChatGPT is an advantage.
• Eagerness to learn and thrive in a fast-paced agency environment.

Qualification

• Bachelor’s degree (completed or pursuing final year) in Marketing, Business Administration, Digital Marketing, Computer Applications, Commerce, or a related field.

Freshers with a genuine interest in Performance Marketing, Paid Advertising, and Digital Marketing are encouraged to apply.

Why Join IKF?

• Work with a 25-year-old AI-powered Digital Transformation Agency serving 1,500+ clients across industries.
• Gain hands-on experience managing live Google Ads and Meta Ads campaigns for real client brands.
• Learn from experienced performance marketing professionals in a collaborative environment.
• Build practical skills in paid advertising, campaign optimization, analytics, and AI-powered marketing.
• High-performing interns will be considered for a full-time opportunity.