Position: Assistant General Manager – Marketing / Merchandising

CAREER141; Tamil Nadu; On-site; INR 4,032,520 - 5,040,650; Full time

Job summary

A leading apparel manufacturing organization is looking for an experienced Assistant General Manager – Marketing / Merchandising to lead international buyer management and oversee product development. The ideal candidate should have a strong background in jackets and other apparel categories, along with proven skills in costing, negotiations, and order execution. This full-time role emphasizes growth in buyer accounts and efficient merchandising operations, ensuring compliance with quality standards and delivery timelines.

Qualifications

• Proven experience in Apparel Marketing & Merchandising.
• Strong hands-on experience with jackets and multiple apparel categories (excluding lingerie-only profiles).
• Deep technical knowledge of garment construction.

Responsibilities

• Lead international buyer management and product development.
• Handle and grow international buyer accounts.
• Manage end-to-end merchandising from sampling to shipment.

Skills

Commercial acumen

Costing skills

Negotiation skills

Communication skills

Leadership skills

Education

Degree or Diploma in Textile / Apparel / Fashion Management

Tools

ERP systems

MS Office proficiency

Job description

Industry: Apparel / Garments Manufacturing

Salary & Benefits: USD 4,000 – 5,000 + Accommodation + Transport

About the Role

A leading apparel manufacturing organization in Bangladesh is seeking an experienced, commercially driven Assistant General Manager – Marketing / Merchandising to lead international buyer management, product development, and end‑to‑end merchandising operations. This role specifically requires strong hands‑on experience in jackets and other garment categories beyond lingerie, with proven expertise in pricing, negotiations, and order execution.

Marketing & Buyer Management

• Handle and grow international buyer accounts
• Lead buyer negotiations, order bookings, and long‑term business development
• Strong exposure to buyer communication, costing, and delivery timelines

Merchandising Operations

• End‑to‑end merchandising ownership from sampling to shipment
• Mandatory experience handling jackets and other non‑lingerie apparel categories
• Manage T&A, order execution, and on‑time delivery
• Ensure accurate costing, pricing, and margin control

Product Development

• Lead product development with design, sampling, and production teams
• Strong understanding of fabrics, trims, and garment construction
• Ensure buyer quality, fit, and compliance standards

Cross‑Functional Coordination

• Work closely with production, sourcing, quality, and logistics teams
• Resolve production challenges proactively
• Ensure compliance with buyer and factory requirements
• Lead, mentor, and manage merchandising teams
• Track KPIs, order status, and performance metrics
• Report to senior leadership

Required Qualifications & Experience

• Degree or Diploma in Textile / Apparel / Fashion Management
• Proven experience in Apparel Marketing & Merchandising
• Strong hands‑on experience with jackets and multiple apparel categories (excluding lingerie‑only profiles)
• Strong commercial, costing, and negotiation skills
• Excellent communication and presentation skills
• ERP systems and MS Office proficiency
• Strong buyer‑facing and commercial acumen
• Deep technical knowledge of garment construction
• Results‑driven and detail‑oriented mindset
• Ability to manage multiple buyers, styles, and deadlines
• Strong leadership and problem‑solving skills

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing, Business Development, and General Business

Industries

Retail Apparel and Fashion, Apparel Manufacturing, and Manufacturing