Head of Marketing

BL International; Dadri; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

BL International in India invites an experienced Marketing Head to lead export business in apparel. You will drive growth, expand international markets, build high-performing teams, and oversee sourcing, product innovation, and customer relationships.

The role requires 15–18 years in apparel export, strong leadership, and strategic vision to expand margins and global footprint, with MBA a plus. Based in Dadri, this is an on-site leadership position.

Qualifications

• 15–18 years of experience in apparel export industry.
• Strong leadership and ability to build high-performing teams.
• MBA or equivalent qualification is an added advantage.

Responsibilities

• Develop and implement strategies for sustainable growth and profitability.
• Expand export markets and acquire new international customers.
• Oversee sourcing operations and vendor networks with focus on cost-optimisation and quality.
• Lead product innovation and fabric development aligned with market trends.
• Establish and nurture relationships with international buyers; participate in trade events.

Skills

Leadership

Strategic planning

Market expansion

Team building

Education

Bachelor's Degree in Fashion/Textile/Business Administration

MBA (advantage)

Job description

We are looking for an experienced and strategic Marketing Head with 15–18 years of experience in the apparel export industry. The ideal candidate will be responsible for driving business growth and profitability, expanding export markets, developing new customers, leading sourcing operations, and fostering product innovation. The role requires strong leadership capabilities and a proven ability to build and develop high-performing teams.

Key Responsibilities

Business Growth & Profitability

• Develop and execute business strategies to achieve sustainable growth and profitability.
• Drive revenue generation and maximize margins across product categories.
• Identify new business opportunities and strengthen existing customer relationships.
• Expand the company's presence in international markets.
• Acquire new customers and develop long-term partnerships with global buyers.
• Monitor market trends, competitor activities, and emerging opportunities to enhance market share.

Strategic Expansion & Sourcing Operations

• Formulate and implement strategic plans for business expansion.
• Oversee sourcing operations and develop reliable vendor and supply chain networks.
• Ensure cost optimization, quality compliance, and timely delivery of products.
• Build, mentor, and lead high-performing marketing and merchandising teams.
• Foster a culture of collaboration, innovation, and continuous improvement.
• Develop succession plans and enhance team capabilities through coaching and training.

Product Innovation & Fabric Development

• Collaborate with design, merchandising, and sourcing teams to develop innovative products.
• Drive fabric research and development in line with customer requirements and market trends.
• Introduce new fabric qualities, finishes, and sustainable product solutions to strengthen the product portfolio.

Customer Relationship Management

• Establish and maintain strong relationships with international buyers and key stakeholders.
• Participate in customer meetings, trade fairs, and industry events to promote the company and expand business opportunities.
• Ensure high levels of customer satisfaction and service excellence.

Qualification

• Bachelor's Degree in Fashion Technology, Textile Technology, Business Administration, or a related field.
• MBA or equivalent qualification will be an added advantage.