Pmt Product Executive

Vasu Healthcare; Chennai District; On-site; INR 500,000 - 900,000; Full time

Job summary

Vasu Healthcare in Chennai invites a dynamic Product Executive to drive offline marketing, enhance retail visibility, and support sales growth across GT and MT channels. The role sits in the Product Management Team (PMT) reporting to Product/Marketing leads.

You will lead trade marketing, POSM planning, retailer engagement, and market intelligence, while training sales teams and tracking KPIs to strengthen brand presence.

Qualifications

• Strong knowledge of Trade Marketing and Channel Marketing.
• Expertise in POSM Planning and Execution.
• Experience in Retail Activation and New Product Placement.
• Good understanding of General Trade (GT) and Modern Trade (MT).
• Strong execution and project management skills.
• Excellent analytical and problem-solving abilities.
• Effective communication and stakeholder management skills.
• Ability to work closely with sales teams and cross-functional departments.
• Proficiency in MS Excel, PowerPoint, and reporting tools.

Responsibilities

• Lead offline brand strategy across GT and MT channels to drive brand visibility and product off-take.
• Plan, execute, and monitor POSM activities, including design, production, allocation, deployment, and tracking.
• Ensure high-impact in-store visibility and optimal retail placements across key markets.
• Coordinate with agencies and vendors to ensure timely execution of branding activities.
• Plan and execute Below-The-Line (BTL) marketing activities, including product sampling programs, promoter-led activities, retail campaigns, dealer/retailer engagement programs, events and promotional activities.
• Drive consumer trials, conversions, and retailer engagement through activation programs.
• Drive outlet expansion and distribution growth in high-potential markets.
• Identify opportunities for new product placements and category expansion.
• Work closely with sales teams to improve product availability and market penetration.
• Design and implement trade schemes and retailer incentive programs aligned with sales objectives.
• Collaborate with Regional Sales Managers, Area Sales Managers, and Sales Representatives for market execution.
• Support sales teams with promotional tools, product communication, and market strategies.
• Conduct regular market visits, retail audits, and competitor tracking.
• Share actionable market insights with management for strategic decision-making.
• Train sales teams on product knowledge, promotional activities, trade schemes, and sales/merchandising best practices.
• Support capability development to improve field force effectiveness.
• Monitor and manage offline marketing budgets with ROI focus.
• Track KPIs: visibility scores, outlet coverage, secondary sales, distribution growth, activation ROI.
• Prepare reports and recommendations based on field performance.

Skills

Trade Marketing

Channel Marketing

Retail Activation

New Product Placement

General Trade (GT)

Modern Trade (MT)

Project Management

Analytical Skills

Stakeholder Management

Communication

Education

MBA / PGDM in Marketing

Graduate in Pharmacy, Science, Commerce or related field

Tools

MS Excel

PowerPoint

Reporting Tools

Job description

Vasu Healthcare is looking for a dynamic and result-oriented Product Executive to strengthen our Product Management Team (PMT). The incumbent will be responsible for driving offline marketing initiatives, enhancing retail visibility, supporting sales growth, executing trade marketing activities, and providing market insights to strengthen brand presence across General Trade (GT) and Modern Trade (MT) channels.

Position: Product Executive (PMT)

Location: Chennai
Department: Product Management Team (PMT)
Reporting To: Product Manager / Marketing Manager

Key Responsibilities

Trade Marketing & Brand Visibility

• Lead offline brand strategy across GT and MT channels to drive brand visibility and product off-take.
• Plan, execute, and monitor Point of Sale Material (POSM) activities, including design, production, allocation, deployment, and tracking.
• Ensure high-impact in-store visibility and optimal retail placements across key markets.
• Coordinate with agencies and vendors to ensure timely execution of branding activities.

Retail Activation & BTL Activities

• Plan and execute Below-The-Line (BTL) marketing activities, including:
• Product sampling programs
• Promoter-led activities
• Retail campaigns
• Dealer/Retailer engagement programs
• Events and promotional activities
• Drive consumer trials, conversions, and retailer engagement through innovative activation programs.

New Placement & Distribution Expansion

• Drive outlet expansion and numeric distribution growth in high-potential markets.
• Identify opportunities for new product placements and category expansion.
• Work closely with sales teams to improve product availability and market penetration.

Trade Schemes & Sales Support

• Design and implement trade schemes and retailer incentive programs aligned with sales objectives.
• Collaborate with Regional Sales Managers (RSM), Area Sales Managers (ASM), and Sales Representatives (SR) for effective market execution.
• Support sales teams with promotional tools, product communication, and market strategies.

Market Intelligence & Feedback

• Conduct regular market visits, retail audits, and competitor tracking.
• Collect and analyze feedback from retailers, stockists, distributors, and customers.
• Share actionable market insights with management for strategic decision-making.

Training & Development

• Conduct training sessions for sales teams on:
• Product knowledge
• Promotional activities
• Trade schemes
• Sales and merchandising best practices
• Support capability development to improve field force effectiveness.

Budget & Performance Management

• Monitor and manage offline marketing budgets with a focus on cost efficiency and ROI.
• Track key performance indicators (KPIs), including:
• Visibility scores
• Outlet coverage
• Secondary sales
• Distribution growth
• Activation ROI
• Prepare reports and recommendations based on field performance.

Required Skills & Competencies

• Strong knowledge of Trade Marketing and Channel Marketing.
• Expertise in POSM Planning and Execution.
• Experience in Retail Activation and New Product Placement.
• Good understanding of General Trade (GT) and Modern Trade (MT).
• Strong execution and project management skills.
• Excellent analytical and problem-solving abilities.
• Effective communication and stakeholder management skills.
• Ability to work closely with sales teams and cross-functional departments.
• Proficiency in MS Excel, PowerPoint, and reporting tools.

Preferred Qualification

• MBA / PGDM in Marketing preferred.
• Graduate in Pharmacy, Science, Commerce, or related field may also apply.

Experience

• 2 to 8 years of experience in Trade Marketing, PMT, FMCG, Consumer Healthcare, OTC, Pharma, or related industries.