Pharma Digital Marketing For Emerging Market GMT Rx

Hetero; Hyderabad; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Hetero is seeking a digital marketing lead to plan, execute, and optimize omnichannel campaigns across digital, social, CRM, web, app, and WhatsApp/SMS targeted at HCPs and patients. You will own the patient engagement journey, education, and adherence support across emerging market geographies.

You will manage media planning, budgets, and vendor relationships while localizing global frameworks for language, regulatory, and digital maturity in these markets.

Qualifications

• 5+ years in digital marketing, pharma/healthcare B2C experience mandatory.
• Proven experience running omnichannel campaigns (not single-channel).
• Experience with HCP engagement platforms and patient support tools.

Responsibilities

• Plan, execute, and optimize omnichannel campaigns across digital, social, CRM, web, app, WhatsApp/SMS.
• Own patient engagement journey awareness, education, and adherence support across emerging markets.
• Manage media planning, budget allocation, and vendor/agency relationships for digital execution.
• Localize global campaign frameworks for emerging market nuances (language, regulatory, digital maturity).
• Track competitor activity and translate insights into actionable recommendations for global strategy.
• Ensure compliance with pharma marketing codes and local regulations.
• Collaborate with Brand, Medical, Regulator, and Sales teams & country/digital agencies.
• Stay current on diabetes/obesity trends and competitor strategies in assigned markets.

Skills

Digital marketing

Omnichannel campaigns

Agency management

Analytics

Regulatory compliance

Tools

Google Analytics

CRM platforms

Media planning tools

Job description

Role & responsibilities

• Plan, execute, and optimize omnichannel campaigns (digital, social, CRM, web, app, WhatsApp/SMS) for semaglutide targeting both HCPs and patients.
• Own the patient engagement journey awareness, education, adherence support across emerging market geographies.
• Manage media planning, budget allocation, and vendor/agency relationships for digital execution.
• Localize global campaign frameworks for emerging market nuances (language, cultural, regulatory, digital maturity).
• Track competitor digital activity and share-of-voice across emerging markets, translating insights into actionable recommendations to define global digital marketing strategy.
• Ensure all content and campaigns comply with pharma marketing codes (local regulatory bodies, off‑label restrictions, HCP interaction guidelines).
• Collaborate cross‑functionally with Brand, Medical, Regulatory, and Sales teams & Country/HO digital agencies
• Stay current on diabetes/obesity category trends and competitor digital strategies in assigned markets.

Preferred candidate profile

• 5+ years in digital marketing, with pharma/healthcare B2C experience mandatory.
• Proven experience running omnichannel campaigns (not single-channel execution).
• Prior exposure to HCP engagement platforms and patient support program digital tools.
• Working knowledge of pharma compliance/regulatory frameworks in emerging markets.
• Experience managing agencies, media budgets, and multi‑market campaign rollouts.
• Strong analytical skills comfortable with campaign dashboards, GA Campaign data, ROI metrics.
• Experience specifically in cardio‑metabolic, diabetes, or obesity therapy areas is a strong plus (semaglutide/GLP‑1 exposure ideal).

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