Perfromance Marketer

Digitalnest; Hyderabad; On-site; INR 450,000 - 600,000; Full time

Job summary

Digitalnest is seeking a results-driven Performance Marketing Specialist to plan, execute, and optimise paid campaigns across Meta, Google, and emerging platforms. The role focuses on driving scalable growth, maximizing ROI, and identifying new revenue opportunities through data-led strategies, with collaboration across content, design, and brand teams to develop high-performing creatives.

You will leverage AI-powered tools to enhance efficiency and performance, analyze metrics for actionable

Qualifications

• 2–3 years of hands-on experience in performance marketing.
• Strong understanding of ad platforms, targeting methods, and conversion tracking.
• Proven ability to identify new growth channels and revenue opportunities.

Responsibilities

• Plan, execute, and optimise paid campaigns across Meta, Google, and other relevant platforms.
• Identify and capitalise on new revenue-generating platforms, channels, and growth opportunities.
• Develop campaign strategies aligned with business goals, audience insights, and funnel stages.
• Analyse performance metrics and translate data into actionable improvement plans.
• Continuously test creatives, audiences, ad copies, and landing pages to enhance results.
• Manage campaign budgets, bidding strategies, and scaling initiatives.
• Collaborate with content, design, and brand teams to produce high-performing creative assets.
• Track conversions, ROI, and overall campaign effectiveness.
• Utilise AI tools for optimisation, insights generation, testing, and faster execution.

Job description

• Work Location Serilingampally, ahead of chirex international
• Country India

Job Description

Summary:

We are seeking a results-driven Performance Marketing Specialist to plan, execute, and optimise paid advertising campaigns across Meta, Google, and emerging platforms. This role is critical in driving scalable growth, maximising ROI, and identifying new revenue opportunities through data-led strategies. You will work closely with cross-functional teams to develop high-performing creatives and campaigns, leveraging AI-powered tools to enhance efficiency and performance. Your strategic insights and analytical mindset will directly impact business growth and market positioning.

Responsibilities

• Plan, execute, and optimise paid campaigns across Meta, Google, and other relevant platforms
• Identify and capitalise on new revenue-generating platforms, channels, and growth opportunities
• Develop campaign strategies aligned with business goals, audience insights, and funnel stages
• Analyse performance metrics and translate data into actionable improvement plans
• Continuously test creatives, audiences, ad copies, and landing pages to enhance results
• Manage campaign budgets, bidding strategies, and scaling initiatives
• Collaborate with content, design, and brand teams to produce high-performing creative assets
• Track conversions, ROI, and overall campaign effectiveness
• Utilise AI tools for optimisation, insights generation, testing, and faster execution

Requirements

• 2 to 3 years of hands-on experience in performance marketing
• Strong understanding of ad platforms, targeting methods, sales funnels, and conversion tracking
• Proven ability to identify new growth channels and revenue opportunities
• Excellent analytical skills with a data-driven decision-making approach
• Familiarity with AI tools that enhance campaign performance and workflow efficiency
• Ability to manage multiple campaigns and priorities in a fast-paced environment

Working Days: Mon - Sat

Timings: 9:30 am to 6:30 pm

• Opportunity to work on creative and diverse projects
• Collaborative work environment promoting growth and innovation