Performance Marketing - Sr Manager

Intent Farm; Bengaluru; On-site; INR 4,200,000 - 6,800,000; Full time

Benefits offered by this job

Health coverage

Gourmet meals at office

Continuous learning & development

High ownership & autonomy

Team outings and engaging workplace

Job summary

Intent Farm in Bengaluru is seeking a Senior Performance Marketing Manager to lead growth for ecommerce and D2C brands. You will own strategy end-to-end, steer large brand accounts, and manage a team to deliver profitable, scalable campaigns across Meta and Google.

You will drive ROAS and CAC targets with a data-driven lens, build dashboards, and mentor teammates while collaborating with cross-functional groups to push the boundaries of digital marketing within a fast-paced agency.

Qualifications

• 5–8 years of hands-on performance marketing with strong ecommerce/D2C experience.
• Deep expertise in Meta Ads Manager and Google Ads (Search, Shopping, Paid Social).
• Proven ability to scale D2C brands from early-stage to multi-crore monthly revenue.
• Strong analytics with GA4, Looker Studio, and advanced Excel/Sheets.
• Excellent leadership, client management, and decision-making abilities.

Responsibilities

• Develop full-funnel growth strategies for ecommerce and D2C brands across Meta, Google, and supporting channels.
• Oversee high-budget campaigns across Search, Shopping, Display, Video and Paid Social.
• Lead performance audits, optimization frameworks, and multi-channel testing.
• Manage forecasting, budgeting, pacing, and scenario planning with clients.
• Mentor a team of performers and drive cross-team collaboration.

Skills

Strategic leadership

Performance marketing

Team management

Analytics & reporting

Client relationship management

Budget management

Tools

GA4

Looker Studio

Excel/Sheets

Meta Ads Manager

Google Ads

UTM tracking

Shopify

Job description

Bangalore South, India

Intent Farm is a performance marketing agency built for high-growth digital brands.

We're proud to be a Great Place To Work® Certified™ organization, recognized for fostering a people-first culture built on trust, collaboration, innovation, and continuous learning.

We scale businesses profitably through sharp ad creatives, data-driven strategies, and full-funnel execution across Meta, Google, Amazon, and more.

As a Meta Badged Partner, Google Premier Partner and Amazon Verified Partner - highest levels of partnership - we’re recognized for our expertise, consistent performance, and strategic impact. Our campaigns don’t just spend budgets—they build real, sustainable growth.

Over the past years, we’ve worked with 100+ brands across D2C, BFSI, B2B, healthcare, and retail—delivering results that stand out in crowded markets. Whether it’s boosting ROAS, entering new markets, or unlocking creative breakthroughs, we drive outcomes that matter.

Intent Farm is part of The Walnut Folks Group —alongside Confluencr (influencer marketing) and Kalakaaar (talent management). With 100+ team members across Mumbai and Bangalore, we’re one of India’s only integrated digital groups that connects content, creators, and conversion at scale.

Job Description

The Senior Performance Marketing Manager role is designed for a highly strategic, growth-driven marketer with deep expertise in scaling eCommerce and D2C brands. This role requires mastery over Meta and Google Ads, strong analytical and leadership abilities, and a proven track record of driving high-impact performance campaigns. The individual will lead large brand accounts, own strategy end-to-end, manage a team, and ensure sustainable and profitable growth across digital channels.

Key Responsibilities

1. Strategic Leadership

• Develop full-funnel growth strategies for eCommerce and D2C brands across Meta, Google, and supporting channels.
• Build quarterly/annual growth roadmaps, aligning on budgets, funnels, and scaling milestones.
• Identify opportunities for scale, efficiency, and experimental growth across platforms.
• Provide strategic direction for creative messaging, hooks, and content required for scaling brands.

2. Performance Management & Optimization

• Oversee and guide the execution of high-budget campaigns across Search, Shopping, Display, Video, and Paid Social.
• Conduct deep performance audits to identify bottlenecks and implement optimization frameworks.
• Lead large-scale A/B testing across creatives, placements, audiences, and landing pages.
• Own ROAS, CAC, and revenue targets while ensuring cost efficiency and sustainable scaling.

3. Analytics, Forecasting & Insights

• Build advanced performance dashboards and insight-driven monthly/quarterly review decks.
• Interpret complex data to drive actionable strategies and next-step recommendations.
• Manage forecasting, budget allocation, pacing, and scenario planning.
• Ensure strong tracking hygiene through GA4, UTMs, tag setups, and attribution modeling.

4. Client Leadership & Business Ownership

• Act as the strategic partner for key D2C clients—representing Intent Farm’s expertise.
• Lead performance review calls, present insights, set expectations, and drive decision-making.
• Build long-term relationships based on transparency, growth, and data-driven recommendations.
• Consult clients on multi-channel marketing strategies beyond paid ads (CRO, retention, CRM, landing pages, creative direction).
• Lead and mentor a team of performance marketers and associates.
• Define processes, optimization checklists, creative testing frameworks, and best practices.
• Conduct skill assessments, training sessions, and growth plans for team members.
• Ensure high-quality delivery, timely execution, and smooth cross-team collaboration.

Requirements

• 5–8 years of hands-on experience in performance marketing, with strong eCommerce/D2C experience.
• Deep expertise in Meta Ads Manager and Google Ads, especially Search + Shopping + Paid Social.
• Proven experience in scaling D2C brands from early-stage to multi-crore monthly revenue.
• Strong analytical acumen with proficiency in GA4, Looker Studio, and advanced Excel/Sheets.
• Expertise in funnel optimization, CRO, remarketing frameworks, and landing page performance.
• Ability to build and present high-level strategic plans and performance reviews.
• Strong leadership skills with experience managing and growing high-performing teams.
• Excellent communication, client management, and decision-making abilities.
• Experience managing multiple accounts with high budgets in a fast-paced agency environment.

Good to Have

• Experience with Shopify, landing page tools, or CRO testing platforms.
• Knowledge of automation tools, scripts, or rule-based optimization.
• Exposure to influencer + paid media synergy strategies.
• Ability to contribute to agency growth through process creation and innovation.

Why should you join us?

In case you value the opportunity to work on real & challenging Marketing problems

In case you value high involvement from founders and learning from them

In case you value having the autonomy to do things your way and not have to worry about experimental failures

In case you care about working alongside genuine, honest peers who will have your back, no matter what

In case you value contributing to the organization beyond your call of duty and getting handsomely remunerated for the extra effort

In case you believe in always learning and want an environment which will invest in your long-term growth

In case you want to work on the cutting edge of marketing problems using the latest tools and strategies

In case you are looking for a long-term place where you can grow with the company

Why shouldn't you join us?

In case you are looking for a product company, we aren’t one

In case you are looking for a very structured corporate environment where roles are rigid and limited — we operate as a nimble, bootstrapped company

In case you are looking for the top bracket pay in the industry — we may not be the right fit

• Comprehensive health coverage, including medical and accidental insurance
• Complimentary gourmet meals at the office with daily breakfast, lunch, and evening snacks
• Continuous learning & development with sponsored courses, certifications and weekly training program
• A collaborative, high-energy team culture that values creativity and innovation
• High ownership, autonomy, and the freedom to bring your ideas to life
• Team outings, offsites, and engaging workplace experiences

Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)