Performance Marketing - Manager

Intent Farm; Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Health insurance

Free meals

Training & development

Team outings

Job summary

Intent Farm in Bengaluru is seeking a Performance Marketing Manager to drive growth for eCommerce and D2C brands through Meta and Google Ads. You will own strategy, execution, and reporting across the full funnel, partnering with creative and analytics teams to deliver measurable ROAS.

The role demands hands-on campaign management, deep data analysis, and strong client communication in a fast-paced agency setting.

Qualifications

• 3–6 years of hands-on performance marketing for eCommerce/D2C brands.
• Strong expertise in Meta Ads Manager and Google Ads (Search + Shopping).
• Proven ability to scale brands with ROAS targets and efficient ad spend; analytics mindset.

Responsibilities

• Build and execute end-to-end performance marketing strategies across Meta and Google.
• Plan, launch and optimize campaigns across Search, Display, Video, Shopping, and Paid Social.
• Lead analytics, reporting, and forecasting with GA4, Looker Studio.
• Manage client relationships and budgets with clear communication.

Skills

Performance marketing

Meta Ads Manager

Google Ads

Analytics GA4

Looker Studio

A/B testing

Budget management

Tools

GA4

Looker Studio

Google Sheets

Job description

Bangalore South, India | Posted on 04/27/2026

Intent Farm is a performance marketing agency built for high-growth digital brands.

We're proud to be a Great Place To Work® Certified™ organization, recognized for fostering a people-first culture built on trust, collaboration, innovation, and continuous learning.

We scale businesses profitably through sharp ad creatives, data-driven strategies, and full-funnel execution across Meta, Google, Amazon, and more.

As a Meta Badged Partner, Google Premier Partner and Amazon Verified Partner - highest levels of partnership - we’re recognized for our expertise, consistent performance, and strategic impact. Our campaigns don’t just spend budgets—they build real, sustainable growth.

Over the past years, we’ve worked with 100+ brands across D2C, BFSI, B2B, healthcare, and retail—delivering results that stand out in crowded markets. Whether it’s boosting ROAS, entering new markets, or unlocking creative breakthroughs, we drive outcomes that matter.

Intent Farm is part of The Walnut Folks Group —alongside Confluencr (influencer marketing) and Kalakaaar (talent management). With 100+ team members across Mumbai and Bangalore, we’re one of India’s only integrated digital groups that connects content, creators, and conversion at scale.

Job Description

The Performance Marketing Manager role at Intent Farm is designed for a strategic, data-driven marketer who has deep experience in scaling eCommerce and D2C brands through digital advertising. This role requires strong expertise in Meta and Google Ads, a sharp analytical mindset, hands-on campaign execution, and the ability to build growth strategies across the full funnel. The manager will lead client accounts end-to-end, ensuring measurable results, efficient spends, and consistent growth across digital channels.

Key Responsibilities

• Build comprehensive performance marketing strategies for eCommerce and D2C brands across Meta Ads and Google Ads.
• Plan, launch, and scale high-performing campaigns across Search, Display, Video, Shopping, and Paid Social.
• Implement full-funnel strategies (TOF/MOF/BOF) and design advertising flows aligned to the brand’s growth goals.
• Lead creative brainstorming with the team for ad hooks, messaging, and high-performing creatives.

2. Optimization & Growth Management

• Continuously optimize campaigns for ROAS, CAC, CTR, CVR, and other key performance metrics.
• Conduct frequent A/B tests across creatives, audiences, bidding, and landing pages.
• Identify new growth opportunities through market trends, competitor research, and platform insights.
• Develop CRO-backed recommendations to improve landing page performance and customer journey drop-offs.

3. Analytics, Reporting & Forecasting

• Translate performance data into actionable insights and strategic decisions.
• Build weekly/monthly performance reports with clear reasoning, next steps, and measurable outcomes.
• Manage budgets across brands while ensuring efficiency, pacing accuracy, and quarterly forecasting.
• Maintain strong tracking hygiene using GA4, UTM parameters, and pixel/tag implementations.
• Manage client relationships directly, present insights, and own communication end-to-end.
• Handle performance review calls, strategy discussions, and quarterly planning sessions.
• Clearly articulate decisions, optimizations, and growth recommendations to clients.
• Ensure high-quality delivery through collaboration with creative, content, and analytics teams.

Requirements

• 3–6 years of hands-on experience in performance marketing, specifically managing eCommerce/D2C brands.
• Strong expertise in Meta Ads Manager and Google Ads — Search + Shopping expertise is a must.
• Proven track record of scaling brands with high ROAS, controlled CAC, and efficient ad spends.
• Advanced analytical skills with proficiency in GA4, Looker Studio, Google Sheets/Excel.
• Deep understanding of eCommerce funnels, attribution models, paid social psychology, CRO, and remarketing frameworks.
• Ability to build and present strategic growth plans with clear reasoning and expected outcomes.
• Experience managing multiple accounts simultaneously in a fast-paced agency environment.
• Strong communication skills, problem-solving ability, and ownership mindset.
• Experience collaborating with creative teams to build ads that perform.

Good to Have

• Experience with influencer + paid ads synergy strategies.
• Familiarity with Shopify, Webflow, or landing page optimization tools.
• Understanding of automation, scripts, and advanced remarketing flows.

Why should you join us?

In case you value the opportunity to work on real & challenging Marketing problems

In case you value high involvement from founders and learning from them

In case you value having the autonomy to do things your way and not have to worry about experimental failures

In case you care about working alongside genuine, honest peers who will have your back, no matter what

In case you value contributing to the organization beyond your call of duty and getting handsomely remunerated for the extra effort

In case you believe in always learning and want an environment which will invest in your long-term growth

In case you want to work on the cutting edge of marketing problems using the latest tools and strategies

In case you are looking for a long-term place where you can grow with the company

Why shouldn't you join us?

In case you are looking for a product company, we aren’t one

In case you are looking for a very structured corporate environment where roles are rigid and limited — we operate as a nimble, bootstrapped company

In case you are looking for the top bracket pay in the industry — we may not be the right fit

• Comprehensive health coverage, including medical and accidental insurance
• Complimentary gourmet meals at the office with daily breakfast, lunch, and evening snacks
• Continuous learning & development with sponsored courses, certifications and weekly training program
• A collaborative, high-energy team culture that values creativity and innovation
• High ownership, autonomy, and the freedom to bring your ideas to life
• Team outings, offsites, and engaging workplace experiences

Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)