Performance Marketing-Sr Associate

Intent Farm; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Complimentary meals

Udemy access for learning

Career development programs

Performance incentives and recognition

Job summary

Intent Farm, a performance marketing agency, seeks a Senior Associate Performance Marketing to plan, execute, and optimize paid digital campaigns for measurable business outcomes. The role balances analytical thinking with creative problem-solving across Meta, Google, and other channels.

The candidate will drive efficiency, scalability, and ROI, collaborating with cross-functional teams to deliver data-driven campaigns and actionable insights.

Qualifications

• 1–3 years of experience in performance or digital marketing.
• Hands-on campaign management across Meta Ads Manager and Google Ads.
• Strong understanding of marketing funnels and attribution models.
• Ability to deliver measurable results across campaigns and multiple clients.

Responsibilities

• Develop and implement performance marketing strategies across platforms (Meta, Google, and others).
• Monitor campaign performance and optimize for CTR, CPC, CPA, and ROAS.
• Manage budgets and pacing to maximize returns.
• Collaborate with design and content teams to produce high-performing creatives and copy.
• Analyze data and present actionable insights to stakeholders.
• Design and execute structured testing (A/B) across audiences, creatives, and landing pages.
• Refine audience targeting and funnel management to improve conversions.

Skills

Campaign management

Data analysis

Excel/Sheets

A/B testing

Analytics

Communication

Tools

Meta Ads Manager

Google Ads

Job description

Bangalore South, India

Intent Farm is a performance marketing agency built for high-growth digital brands.

We're proud to be a Great Place To Work® Certified™ organization, recognized for fostering a people-first culture built on trust, collaboration, innovation, and continuous learning.

We scale businesses profitably through sharp ad creatives, data-driven strategies, and full-funnel execution across Meta, Google, Amazon, and more.

As a Meta Badged Partner, Google Premier Partner and Amazon Verified Partner - highest levels of partnership - we’re recognized for our expertise, consistent performance, and strategic impact. Our campaigns don’t just spend budgets—they build real, sustainable growth.

Over the past years, we’ve worked with 100+ brands across D2C, BFSI, B2B, healthcare, and retail—delivering results that stand out in crowded markets. Whether it’s boosting ROAS, entering new markets, or unlocking creative breakthroughs, we drive outcomes that matter.

Intent Farm is part of The Walnut Folks Group—alongside Confluencr (influencer marketing) and Kalakaaar (talent management). With 100+ team members across Mumbai and Bangalore, we’re one of India’s only integrated digital groups that connects content, creators, and conversion at scale.

Job Description

The Senior Associate Performance Marketing will be responsible for planning, executing, and optimizing paid digital campaigns to drive measurable business outcomes. This role requires a strong balance of analytical thinking and creative problem-solving, with a clear focus on improving efficiency, scalability, and return on investment across channels.

Key Responsibilities:

• Campaign Strategy & Execution: Develop and implement performance marketing strategies across platforms such as Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube), and other relevant channels. Ensure campaigns are aligned with defined business objectives such as lead generation, customer acquisition, or revenue growth.
• Performance Optimization: Continuously monitor campaign performance and make data-driven adjustments to improve key metrics including CTR, CPC, CPA, and ROAS. Identify underperforming areas and take corrective actions to enhance overall efficiency.
• Budget Management: Manage and allocate campaign budgets effectively to maximize returns. Ensure proper pacing, prevent overspending, and identify opportunities for scaling high-performing campaigns.
• Creative & Content Collaboration: Work closely with design, content, and other cross-functional teams to develop high-performing ad creatives and copies. Provide clear briefs based on performance insights and audience behavior.
• Data Analysis & Reporting: Analyze campaign data to extract actionable insights and present structured reports. Translate performance metrics into meaningful recommendations for internal stakeholders and clients.
• A/B Testing & Experimentation: Design and execute structured testing strategies across audiences, creatives, ad formats, and landing pages. Use results to refine campaign approaches and improve conversion rates.
• Audience Targeting & Funnel Management: Build and refine audience segments, including retargeting and lookalike strategies. Understand and optimize the entire conversion funnel from awareness to final conversion.
• Platform & Industry Awareness: Stay updated with platform changes, new advertising features, and evolving industry trends. Proactively incorporate best practices into campaign strategies.

Required Qualifications & Skills:

• 1–3 years of experience in performance or digital marketing, with hands-on campaign management
• Strong proficiency in Meta Ads Manager and Google Ads platforms
• Solid understanding of digital marketing funnels, attribution models, and user behavior
• Demonstrated ability to manage multiple campaigns and deliver measurable results
• Strong analytical skills with proficiency in Excel or Google Sheets for reporting and data handling
• Ability to interpret data and translate it into actionable marketing strategies
• Good communication and collaboration skills for working across teams

Why Join Us

Flexible Work Culture

We focus on outcomes, not rigid rules. You'll have the autonomy to manage your work in a culture built on trust, ownership, and accountability.

Complimentary Meals

Enjoy breakfast, lunch, and snacks at the office to stay energized throughout the day.

Be part of regular cricket matches, badminton games, team outings, and monthly adventure activities.

Learning & Development

Access premium learning platforms like Udemy, mentorship opportunities, and continuous skill development programs.

Performance Recognition

Outstanding work is rewarded through performance incentives, quarterly recognition programs, annual awards, and career growth opportunities.

Working Days : Monday to Friday – Onsite