Performance Marketing Specialist – AIMLEAP (WFH)

AIMLEAP Inc; Bengaluru; Hybrid; INR 800,000 - 1,500,000; Full time

Job summary

AIMLEAP Inc is seeking a Performance Marketing Specialist with 3–7 years of experience in performance marketing, digital advertising, or paid media. The role involves optimizing campaigns across LinkedIn, Google, and Meta, managing full-funnel execution, and collaborating with sales teams. Candidates should be proficient with Google Ads, AI tools, and have strong analytical skills. The position allows for remote work and is part of a company recognized as a Great Place to Work.

Qualifications

• 3–7 years of experience as a Performance Marketing Manager or similar role.
• Hands-on expertise with digital advertising campaigns across multiple platforms.
• Excellent written communication skills in English.

Responsibilities

• Plan and optimize paid media campaigns on LinkedIn and Google.
• Own full-funnel campaign execution in a dynamic environment.
• Collaborate with sales teams to ensure seamless lead handoff.

Skills

Experience with performance marketing

Proficient in Google Ads

Strong analytical skills

Expertise in marketing automation platforms

Familiarity with AI tools

Tools

Google Analytics 4

LinkedIn Campaign Manager

HubSpot

Job description

AIMLEAP is Hiring:

Performance Marketing Specialist – AIMLEAP (WFH)

• Experience: 3–7 Years
• Location: Remote / Bengaluru
• Mode of Engagement: Full-time
• Number of Positions: 2
• Industry: Artificial Intelligence / SaaS / AI Products & Services
• Notice Period: Immediate

Job Description:

What We Are Looking For

• 3–7 years of hands‑on experience in performance marketing, paid media, or digital advertising — preferably within a technology, SaaS, or AI‑adjacent context
• Proven track record managing LinkedIn Ads, Google Ads etc.
• Deep understanding of B2B demand generation, lead generation funnels, and ABM (Account‑Based Marketing)
• Strong analytical mindset with the ability to interpret campaign data, attribution models, and conversion metrics
• Experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM integrations
• Familiarity with AI‑powered ad tools (Performance Max, LinkedIn’s Predictive Audiences, Smart Bidding) and a willingness to push them further
• Comfort using AI tools (ChatGPT, Claude, Jasper, Persado) to accelerate creative testing and copy iteration
• Ability to independently own full‑funnel campaign execution in a fast‑moving, product‑launch environment

Key Responsibilities

• Plan, launch, and optimise LinkedIn Ads, Google Search, Display, YouTube, and Meta Ads campaigns aligned to AIMLEAP’s AI product and services pipeline
• Own the monthly campaign calendar aligned to AIMLEAP’s product roadmap, market moments, and SEO priorities.
• Develop full‑funnel campaign architectures — from awareness to demo request — targeting enterprise buyers, technology decision‑makers, and innovation leaders
• Manage end‑to‑end campaign operations: audience building, creative briefing, copy writing, bid strategy, budget allocation, and landing page alignment
• Execute A/B and multivariate tests across ad creative, copy, CTAs, and landing pages; iterate rapidly based on performance signals
• Set up and manage retargeting and remarketing campaigns across platforms to maximise conversion from high‑intent audiences
• Leverage AI‑native ad features — Google’s Performance Max, LinkedIn Predictive Audiences, Meta Advantage+ — to drive efficiency at scale
• Use AI tools and LLMs to accelerate creative variation testing, ad copy generation, and audience hypothesis development
• Own campaign performance reporting — weekly snapshots, monthly deep‑dives, and quarterly strategic reviews for leadership
• Implement and manage conversion tracking, UTM frameworks, and attribution models (first‑touch, last‑touch, data‑driven) across all paid channels
• Collaborate with sales and SDR teams to align paid campaigns with outbound sequences and ensure seamless lead handoff

Qualifications

• 3–7 years of experience as a Performance Marketing Manager, Paid Media Specialist, or Growth Marketer in a technology or AI‑adjacent environment
• Certified or proficient in Google Ads, LinkedIn Marketing Solutions, and Meta Blueprint (certifications a plus, not mandatory)
• Hands‑on expertise with Google Analytics 4, LinkedIn Campaign Manager, Meta Ads Manager, and at least one marketing automation platform
• Proven fluency with AI advertising tools and LLM‑assisted creative workflows in a professional marketing context
• Strong analytical and data storytelling skills — comfort navigating both campaign metrics and business impact narratives
• Excellent written English: experience marketing to global AI, SaaS, or enterprise technology audiences is a strong plus

About Us:

AIMLEAP is an ISO 9001:2015 and ISO/IEC 27001:2013 certified global technology consulting and service provider offering Digital IT, AI‑augmented Data Solutions, Automation, and Research & Analytics Services.

AIMLEAP has been recognized as ‘The Great Place to Work®’. With focus on AI and automation‑first approach, our services include end‑to‑end IT application management, Mobile App Development, Data Management, Data Mining Services, Web Data Scraping, Self‑serving BI reporting solutions, Digital Marketing, and Analytics solutions.

We started in 2012 and successfully delivered projects in IT & digital transformation, automation‑driven data solutions, and digital marketing for more than 750 fast‑growing companies in the USA, Europe, New Zealand, Australia, Canada; and more.

– An ISO 9001:2015 and ISO/IEC 27001:2013 certified
– Served 750+ customers
– 12+ Years of industry experience
– 98% Client Retention
– Great Place to Work® Certified
– Global Delivery Centers in the USA, Canada, India & Australia.