Performance Marketing Specialist

Sprinto; Kolkata District; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading performance marketing firm in Kolkata, India seeks a high-caliber performance marketer to own and scale a substantial paid acquisition budget. This role demands exceptional Google Ads expertise combined with conversion rate optimization skills. The successful candidate will significantly influence the pipeline and revenue by managing Search, Display, and YouTube campaigns, while leading A/B tests to enhance conversion rates. Join a fast-paced, innovative environment where your contributions matter.

Qualifications

• Hands-on experience with managing significant paid acquisition budgets.
• Ability to lead structured experimentation and implement robust tracking.
• Proficiency in running hypothesis-driven A/B tests.

Responsibilities

• Own Google Ads at scale.
• Manage and optimize Search, PMax, Display, and YouTube campaigns.
• Scale budgets efficiently without compromising CAC.

Skills

Google Ads expertise

Conversion rate optimization

Data analysis

Job description

Sprinto is an AI-native GRC platform that helps organisations manage risks, audits, vendor oversight, and continuous monitoring from a single connected platform. With a team of 350+ employees serving 3,000+ customers across 75+ countries, Sprinto combines scale with expertise to deliver trust and compliance. Backed by top-tier investors such as Accel, Elevation, and Blume Ventures, we’ve raised $31.8M in funding to fuel our mission. Trusted by leading organisations including Whatfix, Anaconda, Ultrahuman, WeWork, AI Foundation, and HackerRank, Sprinto supports 300+ integrations and 200+ global security standards, including SOC 2, ISO 27001, GDPR, HIPAA, and PCI-DSS.

Founded in 2020 by second-time entrepreneurs Girish Redekar and Raghuveer Kancherla, Sprinto is recognised as a Leader on G2 in Compliance Automation and has been named a LinkedIn Top Startup multiple years in a row.

Sprint With Sprinters

At Sprinto, your work has purpose — and your life has space. We are a workplace where you’re empowered to execute on your most ambitious ideas and deliver your best output in a fast-paced, innovative, and supportive environment.

What The Role Involves

We’re hiring a high-caliber performance marketer to own and scale a significant paid acquisition budget. This is a hands‑on, revenue-impacting role for someone who combines elite Google Ads expertise with deep conversion rate optimization skills. You will directly influence pipeline and revenue — not just campaign metrics.

What Your Impact Will Look Like

• Own Google Ads at scale
• Manage and optimize Search, PMax, Display, and YouTube campaigns
• Scale budgets efficiently without compromising CAC
• Drive structured experimentation across bidding, audience, and creative
• Implement robust conversion tracking and attribution models
• Lead Conversion Rate Optimization
• Run hypothesis-driven A/B tests across landing pages and funnel stages
• Identify and eliminate conversion bottlenecks