Performance Marketing Specialist

Brick&Bolt; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Brick&Bolt in Bengaluru is seeking an experienced Performance Marketing Specialist to drive our digital growth. You will own end-to-end campaigns across search, social, display, video, and affiliates, aiming to acquire users, improve retention, and optimize ROI.

You will define budgets, lead channel experts and agencies, and collaborate with product, content, and design teams to ensure consistent messaging and strong conversion performance.

Qualifications

• Bachelor or Master’s degree in Marketing/Business or a related field.
• 6 months to 5 years of experience in performance/digital marketing, including leadership experience.
• Proven success in scaling performance campaigns across multiple channels and geographies.
• Deep understanding of CAC, LTV, attribution models, and marketing funnels.

Responsibilities

• Develop and lead the overall performance marketing strategy across channels - Search, Social, Display, Video and Affiliates.
• Define and manage the digital marketing budget, ensuring optimal ROI.
• Lead a team of channel specialists and external agencies.
• Align marketing performance goals with business KPIs (sales, leads, retention, CAC, LTV).
• Oversee campaign planning, execution, and continuous optimization across Google Ads, Meta, YouTube, LinkedIn, and other ad platforms.
• Track and analyze campaign data to generate insights and actionable recommendations.
• Forecast campaign performance and budget utilization.
• Work closely with product, content, and design teams to ensure message consistency and conversion alignment.
• Partner with technology teams to improve tracking, attribution, and automation.

Skills

Performance marketing

Digital marketing

Leadership

Education

Bachelor's or Master's in Marketing/Business

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

YouTube Ads

Display & Programmatic

Job description

BricknBolt is a managed marketplace providing construction services. We are category creators and front-runners in space. We are solving one of the most complex business problems and creating an ecosystem of trust for the Stakeholders, Customers, Construction professionals, and Material vendors. Construction has been a highly unorganized and severely tech-deficit industry globally. We are just not trying to organize but disrupt the industry completely using technology and process - creating the playbook for the industry.

• Indian real estate is earmarked to be a $650 billion market in 2025 and a $1 trillion worth sector in 2030. With 85%+ construction still unorganized in India, Brick&Bolt is on a path to capture the massive and super-broken market using our technology and processes.
• Expanding to more than 12 cities in 15 months. With the Series A2 round, Brick&Bolt has raised a total of $16 million.

Earlier Sequoia Surge, Foundamental, HDFC Capital Advisors Limited and Stride Ventures have invested in Brick&Bolt. In Jan 2023, we raised Series A2 Funding of $10million from Accel and Celesta Capital.

Position: Performance Marketing Specialist

About the Role:-

We are looking for an experienced Performance Marketing Specialist to lead our digital growth initiatives across channels. The ideal candidate will own the end-to-end performance marketing strategy from planning and execution to optimization and ROI measurement driving user acquisition, engagement, and retention through data-backed campaigns. This role requires a mix of strategic thinking, analytical skills, and hands-on campaign management experience across paid and organic digital channels.

Key Responsibilities:

• Develop and lead the overall performance marketing strategy across channels - Search, Social, Display, Video and Affiliates.
• Define and manage the digital marketing budget, ensuring optimal ROI.
• Lead a team of channel specialists and external agencies.
• Align marketing performance goals with business KPIs (sales, leads, retention, CAC, LTV).
• Oversee campaign planning, execution, and continuous optimization across Google Ads, Meta, YouTube, LinkedIn, and other ad platforms.
• Track and analyze campaign data to generate insights and actionable recommendations.
• Forecast campaign performance and budget utilization.
• Work closely with product, content, and design teams to ensure message consistency and conversion alignment.
• Partner with technology teams to improve tracking, attribution, and automation.

Requirements:

• Bachelors or Masters degree in Marketing, Business, or a related field.
• 6 months to 5 years of experience in performance/digital marketing, including leadership experience.
• Proven success in scaling performance campaigns across multiple channels and geographies.
• Deep understanding of CAC, LTV, attribution models, and marketing funnels.
• Google Ads, Meta Ads Manager, LinkedIn Ads, YouTube Ads, Display & Programmatic platforms.