Performance Marketing Specialist

Brick & Bolt; Bengaluru; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Brick & Bolt is a Bengaluru-based, fast-scaling construction tech marketplace seeking a Specialist – Performance Marketing to drive user acquisition, revenue growth, and brand visibility.

You will design, execute, and optimize performance campaigns across Google, Meta, and affiliate networks, focusing on ROI and CAC improvements while collaborating with product and sales teams to optimize the funnel.

Qualifications

• 1–6 years of experience in managing performance marketing campaigns.
• Proven track record in lead generation and ROI-driven campaigns.
• Strong analytical skills with hands-on experience in Google Ads, Meta Ads, and affiliate platforms.

Responsibilities

• Develop and execute a comprehensive performance marketing strategy to drive growth.
• Plan, launch, and optimize digital prospecting and remarketing campaigns across Google, Meta, and affiliate platforms.
• Manage budgets and bids to ensure cost efficiency and a healthy CAC.
• Identify and test new growth channels to expand reach and performance.
• Collaborate with cross-functional teams to share insights, improve funnel conversions, and optimize campaign impact.
• Create and maintain dashboards and performance reports to track ROI, CAC, LTV, and conversion metrics.
• Ensure data-driven decision-making through continuous monitoring, analysis, and optimization.

Skills

Performance marketing

Lead generation

ROI campaigns

Google Ads

Meta Ads

Affiliate marketing

Job description

Brick & Bolt is a managed marketplace providing construction services. We are category creators and front-runners in space. We are solving one of the most complex business problems and creating an ecosystem of trust for the Stakeholders - Customers, Construction professionals, and Material vendors. Construction has been a highly unorganized and severely tech-deficit industry globally. We are just not trying to organize but disrupt the industry completely using technology and process - creating the playbook for the industry.

● Indian real estate is earmarked to be a $650 billion market in 2025 and a $1 trillion worth sector in 2030. With 85%+ construction still unorganized in India, Brick&Bolt is on a path to capture the massive and super-broken market using our technology and processes.

● Expanding to more than 12 cities in 15 months. With the Series A2 round, Brick&Bolt has raised a total of $16 million. Earlier Sequoia Surge, Fundamental, HDFC Capital Advisors Limited and Stride Ventures have invested in Brick&Bolt. In Jan 2023, we raised Series A2 Funding of $10million from Accel and Celesta Capital.

Brick&Bolt, we’re redefining home construction standards with innovation, transparency, and customer-centricity. Join a dynamic environment where excellence is celebrated, and your contributions directly impact our mission to deliver unparalleled service and trust to our clients.

About the Role

We are looking for a Specialist – Performance Marketing to drive user acquisition, revenue growth, and brand visibility. You’ll play a key role in designing, executing, and optimizing performance marketing strategies across multiple channels. This role requires a mix of analytical expertise, creativity, and hands-on campaign management experience to deliver strong ROI.

Key Responsibilities

• Develop and execute a comprehensive performance marketing strategy to drive growth.
• Plan, launch, and optimize digital prospecting and remarketing campaigns across Google, Meta, and affiliate platforms.
• Manage budgets and bids to ensure cost efficiency and a healthy CAC.
• Identify and test new growth channels to expand reach and performance.
• Collaborate with cross-functional teams to share insights, improve funnel conversions, and optimize campaign impact.
• Create and maintain dashboards and performance reports to track key metrics (ROI, CAC, LTV, conversion rates, etc.).
• Ensure data-driven decision-making through continuous monitoring, analysis, and optimization.

Requirements:

• 1–6 years of experience in managing performance marketing campaigns.
• Proven track record in lead generation and ROI-driven campaigns.
• Strong analytical skills with hands-on experience in Google Ads, Meta Ads, and affiliate marketing platforms.
• Excellent understanding of performance metrics, conversion funnels, and marketing analytics tools.Ability to work in a fast-paced environment and collaborate effectively with leadership and cross-functional teams.

Why Join Us

• Opportunity to shape digital growth in a fast-scaling construction tech company.
• Work with a passionate and high-performing team.
• Exposure to diverse digital channels and innovative growth strategies.
• A culture that values ownership, creativity, and continuous learning.