Performance Marketing Manager - Strategy

Aptita; Pune District; On-site; INR 1,600,000 - 2,200,000; Full time

Job summary

Aptita in Pune is seeking a Performance Marketing Manager - Strategy to lead SEM campaigns and drive multi-channel PPC strategies. The role requires 4–6 years of hands-on experience in digital marketing with a focus on analytics, SA360, Google Ads, and Bing Ads.

You will lead a team, partner with platform vendors, and deliver data-driven insights to optimize campaigns and client satisfaction. On-site, day shift, 5 days a week, Bachelor’s degree preferred.

Qualifications

• Proficiency in analytics platforms (e.g., Google Analytics, Adobe).
• SA360 certification is a plus.
• Strong understanding of SEM fundamentals.
• Proficiency in MS Excel, Word, and PowerPoint.
• Lead quarterly/annual business reviews and manage the account team.

Responsibilities

• Lead quarterly/annual business reviews and manage the team of account associates and senior associates.
• Monitor multiple account performance and ensure targets are achieved and accounts healthy.
• Own the relationship with client stakeholders aiming for high client satisfaction and retention.
• Collaborate with platform partners and stay updated on new features and betas.
• Provide day-to-day implementation, optimization and upload of client campaigns.

Skills

Google Ads

Bing Ads

Meta Ads

Google Analytics

SA360

Campaign Strategy

Campaign Execution

Team Handling

PPC

Education

Bachelor degree

Tools

SA360

Google Analytics

Google AdWords

Bing Ads

Meta Ads

Yandex

Baidu

Job description

Role- Performance Marketing Manager - Strategy

Experience- 4-6 years

Skills- bing ads, campaign strategy, campaign execution, PPC, meta ads, google ads, google analytics, SA360, team handling

Background- advertising or digital marketing agency

Location- Pune

Work mode- On site( 5 days working)

Shift- Day shift

Qualification- Bachelor degree (preference in Marketing, Data Analytics, or related field)

Job Description

• Proficiency in analytics platforms (e.g., Google Analytics, Adobe).
• (SA360, Google AdWords, & Bing Ads,) Yandex, Baidu & META are
• preferable, but not essential.
• Strong understanding of SEM fundamentals.
• SA360 certification is a plus.
• Proficiency in MS Excel, Word, and PowerPoint
• Lead quarterly/annual business reviews Manage, train, and develop the team of account associates and senior associates Monitor multiple account performance and ensure accurate targets are being achieved and ensure the health of the accounts. Own the relationship with our client stakeholders aiming for high client satisfaction and retention. Truly understand our clients brand and the their industry Own the collaborative relationship with our platform partners Be accountable for thought leadership activity both with the client and internally, putting forward new topics of interest and championing creative strategic thinking Ensuring effective communication internally & externally Provides day to day implementation, optimisation and upload of client campaigns through direct input and supervising junior staff Liaises with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas Interprets performance reports to provide actionable insights and analysis to meet campaign objectives