Performance Marketing Manager

ProVUE; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Provue is seeking a Performance Marketing Manager in Mumbai to own and scale paid acquisition for our consumer app. You will manage budgets across Meta, Google, Apple, and other channels, optimize CAC and ROAS, and collaborate with product, creative, and analytics teams to drive sustainable growth.

You will build dashboards to monitor spend, CAC, LTV, and cohort performance; run A/B tests on creatives and bidding; and ensure alignment with iOS/Android attribution updates.

Qualifications

• 2 years of hands-on performance marketing experience at a consumer app company (B2C mobile/web app).
• Experience managing paid campaigns on platforms like Meta Ads, Google UAC/App Campaigns, Apple Ads, or similar.
• Strong understanding of mobile attribution tools (AppsFlyer, Adjust, Branch, or similar).
• Comfort working with CAC, LTV, ROAS, retention curves, and cohort-based analysis.
• Experience running and interpreting A/B tests on creatives, audiences, and bidding strategies.

Responsibilities

• Plan, execute, and optimize paid user acquisition campaigns across Meta, Google, Apple, and other relevant channels.
• Own budget allocation and pacing to hit CAC/ROAS targets.
• Partner with the creative team to brief, test, and iterate on ad creatives at scale.
• Monitor campaign performance daily; identify and act on optimization opportunities.
• Build and maintain dashboards/reports tracking spend, CAC, LTV, and ROAS by channel and cohort.
• Collaborate with product and analytics teams to improve funnel conversion and retention.
• Stay current on platform updates, iOS/Android attribution changes, and industry best practices.

Skills

2 years of hands-on performance-mark

Paid campaigns management

Mobile attribution tools

CAC/LTV/ROAS analysis

A/B testing experience

Tools

Mixpanel

Amplitude

Looker

SQL

Job description

Performance Marketing Manager

Company: Provue (https://provue.ai/)

Experience: 2 years

Location: Mumbai (On-site)

Employment Type: Full-time

About the Role

We're looking for a Performance Marketing Manager to own and scale paid acquisition for Provue. You'll manage budgets across paid channels, optimize for CAC/ROAS, and work closely with product, creative, and analytics teams to drive sustainable growth.

Must-Have

• 2 years of hands-on performance marketing experience at a consumer app company (B2C mobile/web app) this is non-negotiable. Candidates without consumer app experience will not be considered.
• Proven experience managing paid campaigns on platforms like Meta Ads, Google UAC/App Campaigns, Apple Ads, or similar.
• Strong understanding of mobile attribution tools (AppsFlyer, Adjust, Branch, or similar).
• Comfort working with CAC, LTV, ROAS, retention curves, and cohort-based analysis.
• Experience running and interpreting A/B tests on creatives, audiences, and bidding strategies.

Key Responsibilities

• Plan, execute, and optimize paid user acquisition campaigns across Meta, Google, Apple, and other relevant channels.
• Own budget allocation and pacing to hit CAC/ROAS targets.
• Partner with the creative team to brief, test, and iterate on ad creatives at scale.
• Monitor campaign performance daily; identify and act on optimization opportunities.
• Build and maintain dashboards/reports tracking spend, CAC, LTV, and ROAS by channel and cohort.
• Collaborate with product and analytics teams to improve funnel conversion and retention.
• Stay current on platform updates, iOS/Android attribution changes, and industry best practices.

Good to Have

• Experience with ASO (App Store Optimization).
• Familiarity with SQL or BI tools (Mixpanel, Amplitude, Looker, etc.).
• Experience managing influencer or affiliate channels.
• Exposure to creative testing frameworks.