Performance Marketing Manager

KC GlobEd; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

KC GlobEd in India is seeking a seasoned performance marketing professional to lead end-to-end digital marketing campaigns across social media, marketplaces, Google and YouTube, driving brand visibility and user acquisition.

The role covers Amazon, Flipkart product listings, SEO, A+ listings, and course promotions on EduTech platforms like Udemy and Coursera, with a focus on data-driven ROI and monthly performance reporting.

Qualifications

• Experience in performance marketing across social media, marketplaces, and search platforms.
• Strong analytical and data-driven mindset with ROI focus.
• Excellent communication and presentation skills.

Responsibilities

• Plan and run digital marketing campaigns across social media, marketplaces, Google, and YouTube.
• Manage product listings, campaigns, and SEO on Amazon, Flipkart, and other marketplaces.
• Create and promote course listings on EduTech platforms like Udemy and Coursera.
• Drive D2C campaigns for courses and books via company channels.
• Ensure brand guidelines are applied consistently across communications.
• Develop brand communication strategies and align messaging.
• Coordinate PR activities and oversee PR agency outputs.
• Execute Email, SMS, WhatsApp, and Telegram marketing.
• Prepare monthly reports analyzing performance, ROI, and KPIs.

Skills

Performance marketing

Digital marketing

Analytics

Team leadership

Data-driven decision making

Education

Bachelor's degree

Master's degree

Tools

Google Ads

Facebook Ads

Amazon Seller Central

Flipkart Seller Central

SEO

Job description

Role & responsibilities :

• Plan and execute digital marketing campaigns on all social media platforms, market place, google and youtube etc.
• A+ listing, Brand store creation, product listing, product campaign and product SEO on Amazon, Flipkart and other marketplaces.
• Author page creation, course listing, course campaign and course SEO on Edutech market place like Udemy, Coursera, Linkedin Learnings etc.
• D2C for courses and books from Company website, social media platforms etc.
• Understand and implement brand guidelines in all work.
• Understand requirements, build strategy for brand communication and implement the same uniformly in all communications.
• Understand requirements, build strategy for PR and ensure implementation of the same from PR agency to ensure most effective use of the same.
• Email, SMS, Whatsapp, Telegram marketing.
• Monthly Reporting of the analysis of all performance marketing activities, ROI and KPIs.

Preferred candidate profile

• Bachelor and Master degree from NAAC A University with more than 60% score.
• Excellent Communication and Presentation Skill.
• 5-6 years of performance marketing experience.
• Preferred experience in edutech, professional education or higher education domain.
• Solid knowledge of new edge tools or performance marketing and reporting.
• Strong analytical skills and data-driven thinking.
• Team leading experience is must.