Performance Marketing Manager

Rapido; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

A leading bike-taxi platform in India is hiring a Manager- Performance Marketing. This role involves managing and executing digital campaigns for user acquisition, optimizing costs, and driving growth. Ideal candidates will have 5-7 years of experience in Performance Marketing, coupled with an MBA in Marketing. Join us and shape data-driven marketing strategies while collaborating across functions to enhance consumer acquisition and engagement. If you are excited to tackle challenges, we want to hear from you!

Qualifications

• 5 to 7 years of experience in a relevant field.
• Strong background in App Performance Marketing with a product company or agency.
• MBA in Marketing or equivalent qualification

Responsibilities

• Planning and executing performance marketing strategy across multiple touch points.
• Improving media and product performance funnels.
• Optimizing channels to deliver the best ROI.
• Periodic reporting to management on campaign performance.
• Gathering insights into campaigns and implementing learnings.
• Developing new strategies for consumer acquisition.
• Running A/B Testing on campaigns.
• Identifying new trends in digital marketing.
• Provide clear and actionable insights to the business stakeholders
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
• Coordinating and driving end-to-end cross-functional projects in collaboration with business stakeholders
• Identifying high impact experiences and developing and implementing strategies to solve for the same

Skills

Performance Marketing

Digital Marketing

A/B Testing

Data Analysis

Education

MBA in Marketing

Job description

We are India’s largest bike-taxi platform, steadily venturing into Delivery, Auto, Rental and more. Currently present in over 100 cities, we are growing close to 500% year-on-year with steady funding. We have changed the concept of intra-city travel and made last-mile connectivity affordable to all. Along with being the #1 choice of 10 million people, we have also built a solid captain base of over 5 million registered captains, who have bettered their lives with Rapido. As an employer, we provide a lot of ownership to our team members providing multiple avenues for them to grow within the company. You will only grow with us with the right balance of ambition, fun, and transparent work culture!

Opportunities don't happen, you create them!

Job Summary

As a Manager- Performance Marketing, you will be managing and executing campaigns focused on new user acquisition for Rapido using Digital Marketing platforms. Your role will be crucial in leading and driving the success of our growth. If you have experience in Performance Marketing and curiosity in App Performance Marketing, we would love to meet you. To sum it up, you will be working on all paid digital marketing initiatives to ensure customer growth, optimizing cost of user acquisition.

Job Responsibilities

• Planning and executing performance marketing strategy across multiple touch points
• Improvement of media and product performance Funnels
• Optimizing all channels to deliver the best ROI while ensuring targets are met.
• Periodic reporting to management on the performance of campaigns
• Gathering insights into campaigns and consumer behavior and implementing the learnings
• Developing and executing new and innovative strategies for consumer acquisition
• Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI
• Interface with key stakeholders in order to plan and execute campaigns
• Provide clear and actionable insights to the business stakeholders
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
• Coordinating and driving end-to-end cross-functional projects in collaboration with business stakeholders
• Identifying high impact experiences and developing and implementing strategies to solve for the same

Job Requirements

• 5 to 7 Years of experience
• MBA in Marketing
• A strong background in App Performance Marketing with a product company/Agency

What’s there for you?

We don’t just run regular performance marketing campaigns but craft data driven consumer lead marketing strategies. With a presence in more than 100 cities across the country, there is a chance to understand audiences, their choices and behavior in the category. We understand, and then we craft our campaigns. Knowing the Why behind the What is what we stick to for a strong consumer marketing strategy. If this aligns with your passion, we would like to meet you!

Excited to solve challenges? Join Rapido & chase bigger milestones!