Performance Marketing - Manager - First Games

One97 Communications Limited; Dadri; On-site; INR 400,000 - 800,000; Full time

Job summary

An innovative company is seeking a Performance Marketing Manager to lead paid acquisition campaigns and drive growth through data analysis. This role involves building and managing campaigns across social media, affiliates, and DSPs while optimizing performance based on quantitative insights. Join a dynamic team that values collaboration and creativity, where your contributions will directly impact the company's success. If you're passionate about marketing and analytics, this is a fantastic opportunity to make a significant difference in a fast-paced environment.

Qualifications

• Experience in quantitative marketing managing strategy on performance-oriented channels.
• Strong analytical skills to identify insights within complex data.

Responsibilities

• Manage acquisition campaigns across various channels to drive revenue.
• Analyze campaign performance and optimize using data-driven insights.

Skills

Performance Marketing

Digital Marketing

Competitive Analysis

Display Advertising

PPC

Marketing Automation

Reporting

Education

Bachelor’s degree in Marketing

Job description

Performance Marketing - Manager - First Games

Title: Performance Marketing - Manager - First Games

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Team: Our team thrives on collaboration, innovation, and a passion for excellence. We believe in open communication, continuous learning, and supporting each other to achieve our goals. The team consists of marketing strategists, content creators, social media experts, and data analysts. Join our team, where creativity meets strategy to drive our brand forward and engage our audience.

About the role: As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boost growth.

Roles and Responsibilities:

• Build and manage acquisition campaigns across various channels including social, affiliate network, OEMs, and DSPs to drive revenue and increase ROI.
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Identify marketing performance issues and work with MMP and data teams to pinpoint the root cause analysis.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
• Work with creative and marketing teams to test strategies and innovation.
• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualifications:

• Previous work experience in a quantitative marketing role managing strategy and execution on social, affiliates, or other performance-oriented channels.
• Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
• Excellent written and verbal communication skills.
• Critical thinker and creative.
• Bachelor’s degree in Marketing or relevant field.

Skills:

• Performance Marketing
• Digital Marketing
• Competitive Analysis
• Display Advertising
• PPC
• Marketing Automation
• Reporting

Why join us?

• A collaborative, output-driven program that brings cohesiveness across businesses through technology.
• Improve the average revenue per user by increasing cross-sell opportunities.
• Receive solid 360-degree feedback from peer teams on your support of their goals.
• Earn respect from peers and managers through your contributions.

Seniority level:

• Entry level

Employment type:

• Full-time

Job function:

• Marketing and Sales
• Technology, Information and Internet