Performance Marketing Manager

NxtJob.ai; Bengaluru; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

NxtJob.ai in Bengaluru is seeking a hands-on Performance Marketing Manager to own and scale paid acquisition across Meta, Google, and programmatic channels. You will manage campaigns end-to-end, optimize spend and drive measurable outcomes.

You will collaborate with the creative team, analyse funnel metrics, and ensure accurate tracking with GA4, Meta Pixel, CAPI and GTM, while experimenting with audiences and ad formats to improve ROAS.

Qualifications

• 3 to 5 years of hands-on performance marketing experience.
• Expertise in Meta Ads and Google Ads (Search, Performance Max, YouTube).
• Experience managing large ad budgets (75 lakh+ per month).
• Knowledge of programmatic advertising and DSP platforms.
• Strong tracking with GA4, Meta Pixel, CAPI, GTM.
• Funnel metrics knowledge: CPA, ROAS, CTR, CPC.
• Creative testing and briefs development.
• Advanced spreadsheet skills; SQL or BI is a plus.
• Experience with edtech/fintech/D2C preferred.
• Familiarity with AI tools for campaign analysis.

Responsibilities

• Plan, execute and optimise paid campaigns across Meta, Google and programmatic platforms.
• Manage budgets, bidding strategies, audiences and account structures.
• Drive funnel performance across CTR, CPC, CVR, CPA and ROAS.
• Collaborate with creative teams to develop ad concepts and tests.
• Set up tracking and attribution with Meta Pixel, CAPI, GA4 and GTM.
• Identify issues and troubleshoot tracking and attribution.
• Monitor audience fatigue and cross-platform performance.
• Analyze data and present weekly performance insights.
• Experiment with campaign structures and landing pages to boost acquisition.

Skills

Performance marketing

Campaign optimization

Data analysis

Budget management

Funnel optimization

Tools

Meta Ads

Google Ads

Programmatic DSP

GA4

Meta Pixel

Google Tag Manager

Job description

Performance Marketing Manager NxtJob.ai

Location: Bangalore (Work from Office)
Experience: 3 to 5 Years
Employment Type: Full-time

About NxtJob.ai

NxtJob.ai is an AI-powered career transition platform helping mid-to-senior-level professionals in India find, land and negotiate their next career opportunity.

We acquire users through high-intent paid funnels, including webinars, bootcamps and leadership programmes. We are looking for a hands-on Performance Marketing Manager to own and scale our paid acquisition efforts.

Role Overview

You will independently manage paid campaigns across Meta, Google and programmatic platforms, taking complete ownership of campaign strategy, execution, optimisation and performance.

This is a hands-on role requiring strong analytical capabilities, creative thinking and the ability to drive measurable business outcomes.

Key Responsibilities

• Plan, execute and optimise paid campaigns across Meta Ads, Google Ads and programmatic platforms.
• Manage campaign budgets, bidding strategies, audience targeting and account structures.
• Drive funnel performance across CTR, CPC, CVR, CPA and ROAS.
• Work closely with the creative team to develop ad concepts, test hooks and improve creative performance.
• Manage tracking and attribution using Meta Pixel, Conversions API, GA4 and Google Tag Manager.
• Identify campaign performance issues and troubleshoot them independently.
• Monitor audience saturation, creative fatigue and cross-platform performance.
• Analyse campaign data and present actionable insights through weekly performance reports.
• Continuously experiment with campaign structures, creatives, audiences and landing pages to improve acquisition efficiency.

Required Skills & Experience

• 3 to 5 years of hands-on experience in performance marketing.
• Strong expertise in Meta Ads and Google Ads (Search, Performance Max and YouTube).
• Experience managing substantial advertising budgets, preferably 75 lakh or more per month.
• Working knowledge of programmatic advertising and DSP platforms.
• Strong understanding of GA4, Meta Pixel, Meta CAPI, Google Tag Manager and conversion tracking.
• Ability to analyse campaign performance and independently troubleshoot tracking and attribution issues.
• Strong understanding of funnel metrics, CPA, ROAS, CTR, CPC and conversion optimisation.
• Ability to develop creative briefs, identify winning ad formats and drive creative testing.
• Advanced spreadsheet skills; SQL or BI tools are an added advantage.
• Experience with lead generation, webinars, high-ticket funnels, edtech, fintech or D2C is preferred.
• Familiarity with AI tools for campaign analysis, creative development and workflow automation.

What We Offer

• Ownership of a core growth function with direct business impact.
• Opportunity to work closely with the Chief Growth Officer and founding team.
• Exposure to an AI-driven product in the career transition space.
• A fast-paced environment that encourages experimentation and execution.