Marketing SEO Executive

Ditto Insurance; Bengaluru Urban; On-site; INR 400,000 - 640,000; Full time

Job summary

Ditto Insurance is seeking an SEO Executive to own the off-page footprint, grow high-quality backlinks, and manage online reputation across the web. You will work with writers, agencies and the Ditto team to shape PR and backlink opportunities that boost Ditto's authority.

Ideal candidates have 0–2 years in Off-Page SEO or digital PR, strong outreach skills, and excellent written communication for pitches and ORM responses. Freshers welcome; in-office role in Bengaluru, Karnataka.

Qualifications

• 0–2 years of hands-on experience in Off-Page SEO, link-building or digital PR; freshers welcome.
• Strong outreach, relationship-building and negotiation skills; excellent written communication for outreach pitches.

Responsibilities

• Own Ditto's off-page footprint end-to-end, growing high-quality backlinks and PR coverage.
• Coordinate with external agencies for link-building and PR placements.
• Maintain backlink pipeline, agency relationships and PR outreach trackers.
• Drive initiatives to grow backlinks, mentions, citations and PR impact.
• Draft and coordinate content for PR placements and backlinks with writers/agencies.
• Collaborate with On-Page SEO to prioritise pages needing backlink support.
• Improve rankings and topical authority for Ditto's key pages on the web.
• Shape brand responses across the web in collaboration with Product team.
• Monitor and improve brand sentiment; build relationships with journalists/editors.
• Use Ahrefs for audits, competitor analysis and ORM monitoring.

Skills

Off-Page SEO

Link-building

Outreach

ORM

PR outreach

Written communication

Tools

Ahrefs

Job description

Ditto’s mission is to help people make well-informed insurance decisions - from expert advisory and policy purchases to dedicated claim support. We pioneered the industry-first “No-spam” policy, and over the past five years, we’ve assisted over 700,000 users with personalized advice on health and term insurance. We carry a 4.9 rating with 32,000+ reviews on Google.

Ditto is part of the Finshots family (500K+ subscribers) and is backed by Zerodha, India’s largest stockbroker. We won LinkedIn’s Top Startup award in both 2022 and 2023

What's the role of Off-Page SEO & ORM at Ditto?

The Off-Page SEO & ORM function at Ditto is responsible for everything that builds Ditto's authority, credibility and reputation outside our own website. Backlinks, PR, brand mentions/citations, and how Ditto shows up in conversations across discussion threads, review sites and the wider web. This team works closely with On-Page SEO, Content, Tech and Product to make sure the pages that matter most rank higher, get talked about more, and are represented accurately and positively wherever people are discussing insurance or Ditto itself.

What will you be working on as an SEO Executive?

You will own Ditto's off-page footprint end-to-end. Growing high quality backlinks and PR coverage, and managing how Ditto is perceived and discussed across the web through Online Reputation Management (ORM). You will work closely with the On-Page SEO team, external agencies, and Ditto's network of journalists/editors. This role directly impacts how many of Ditto's important pages rank and how positively (and accurately) Ditto is represented wherever people are researching insurance. Day to day, this will include:

• New domain outreach for backlinks and PR. Identifying, prospecting and evaluating relevant domains for authority, topical relevance and fit before reaching out.
• Coordinating and communicating with external link-building and PR agencies to source new domains and placements.
• Maintaining all Off-Page SEO sheets and trackers (backlink pipeline, agency relationships, PR outreach, etc.) so status is always visible.
• Driving new initiatives to grow backlinks, brand mentions, citations and PR. Including approaches like content-enrichment outreach.
• Planning, reviewing, drafting and coordinating article content built for PR placements and backlink opportunities, working with writers and agencies on quality and relevance.
• Collaborating with the On-Page SEO team to identify priority (IMP) pages that need more backlink support to boost their authority.
• Owning the goal of improving rankings and topical authority of Ditto's most important pages on the web.
• From an ORM standpoint, working with the Product team to shape and align relevant responses to brand queries and mentions across the web.
• Working to actively improve Ditto's brand sentiment across the web through monitoring, response and course correction.
• Building and nurturing relationships with journalists, editors and industry contacts to generate organic PR, brand mentions and backlinks.
• Using tools like Ahrefs for backlink audits, competitor gap analysis, brand-mention tracking and ORM monitoring.
• Tracking and reporting the impact of Off-Page/ORM efforts (e.g. sentiment shifts, backlink growth) to management.

What are we looking for?

• 0-2 years of hands‑on experience in Off-Page SEO, link‑building or digital PR, ideally with some exposure to ORM/brand reputation work. Freshers are also welcome.
• Strong outreach, relationship‑building and negotiation skills to work with agencies, publishers and journalists. Excellent written communication for outreach pitches, articles and ORM responses on Reddit/Quora.

Compensation as per industry standards

Our Interview Process:

We would like to help you minimise your time and effort. There are 4 rounds & we will be working towards completing all the rounds within a maximum of 2 weeks time.

The schedule is as follows:

• First Interaction (HR Round)
• Task or Assignment
• Second Interaction (Technical Round)
• Final Interaction

This is an in-office role. Our address is : Fortuna 1, 680, 8th Main Rd, near Delmia Cirlce, 14th Cross, 3rd Phase, J. P. Nagar, Bengaluru, Karnataka 560076.