Performance Marketing Specialist

Paperflite; Chennai District; On-site; INR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Fully stocked pantry

Fitness program

Comprehensive medical insurance

Friendly pet environment

Job summary

A growing tech company in Chennai is seeking a Performance Marketing Specialist to lead paid acquisition efforts and enhance revenue impact. The ideal candidate has 2-4 years of experience in performance marketing, especially within B2B SaaS environments. Responsibilities include managing budgets, optimizing ad strategies, and collaborating with Sales and RevOps for effective funnel management. The workplace offers a creative environment, diverse opportunities, and unique perks such as snacks and fitness programs.

Qualifications

• 2-4 years of hands-on experience in performance marketing.
• Experience working in a B2B SaaS environment.
• Strong understanding of funnels, attribution, experimentation, and optimization.

Responsibilities

• Own strategy and execution across paid channels.
• Design and iterate on acquisition strategies.
• Build and manage budgets and targets tied to revenue.
• Partner with Sales to improve lead quality and conversion.
• Run structured experimentation across various audiences.
• Help shape the marketing tech stack and reporting.

Skills

Performance marketing

B2B SaaS experience

Budget management

Funnel optimization

Attribution

Experimentation

Job description

Paperflite is a fast-growing tech company that's changing how businesses connect with their audience. We’ve developed a suite of innovative products—Paperflite, Cleverstory, heysales, SEEK and Moonshot —that help revenue teams tell their stories better. Our tools empower global brands like Louis Vuitton, Grammarly and Harvard Medical School to communicate dynamically and build lasting relationships with their clients. We’re a team of innovators shaping the future of how businesses connect, and we’re looking for passionate, curious students to join us.

We're not just a startup—we're a globally recognized company with a proven track record of success. Our work has earned us a spot on Forbes' America's Best Startup Employers list for three years in a row, and we're rated as the Most Recommended Software by leading industry analysts like Capterra and Trustradius. We're also proud to be ranked among the Top 50 Software Companies by G2, a leading tech marketplace. Our products are trusted by top companies across a wide range of industries, including healthcare, finance, fashion, and technology, a testament to the real-world impact you'll have with us.

Performance Marketing Specialist

We’re looking for a Performance Marketing Specialist to own and scale our paid acquisition engine and directly drive revenue impact. This role goes beyond top-of-funnel media buying. You will own SQL, pipeline, and down-funnel performance, partnering closely with Sales, RevOps, and Product Marketing to build a predictable, scalable demand engine. This is a high-impact role with a clear growth path toward owning end-to-end demand generation and multi-product growth.

What You’ll Do

• Own strategy and execution across paid channels (Google Search, LinkedIn, Meta, programmatic, emerging channels).
• Design and iterate on full-funnel acquisition strategies—from first touch through SQL and pipeline.
• Build and manage budgets, forecasts, and performance targets tied to revenue outcomes.

Revenue & Funnel Ownership:

• Partner with Sales and RevOps to define, monitor, and improve lead quality and conversion.
• Build attribution and reporting frameworks to connect spend to revenue.
• Run structured experimentation across audiences, messaging, offers, and landing experiences
• Analyze results and translate insights into scalable growth opportunities.
• Continuously improve CAC, pipeline efficiency, and payback period.
• Partner with Product Marketing and Content to develop compelling offers and messaging.
• Provide performance-driven feedback on creative and landing pages.

Infrastructure & Scale:

• Help shape our marketing tech stack, tracking, and automation.
• Establish repeatable processes for campaign launches, experimentation, and reporting.

What Success Looks Like:

• Predictable, scalable SQL and pipeline sourced from paid channels.
• Clear visibility from ad spend → revenue.
• Improved conversion rates and declining CAC over time.
• A documented playbook for full-funnel performance marketing.

What you’ll need to join the team:

• 2–4 years of hands‑on experience in performance marketing.
• Experience working in a B2B SaaS environment.
• Proven ability to manage and optimise meaningful ad budgets.
• Strong understanding of funnels, attribution, experimentation, and optimisation.

The Paperflite Difference:

• Work and learn from a talented team that is building an industry‑first solution.
• No rigid hierarchy, with a friendly environment that fosters creativity and innovation.
• A fully stocked delicious pantry with snacks, drinks, and treats for you to enjoy.
• Sweat it out, sans cost with our fitness program that lets you choose any fitness centre of your choice.
• A fully covered medical insurance plan that will never make you grow sick of hospital bills.
• If you’re a furball fanatic, then you’re in luck: we’ve got two dogs and a cat who will shower you with love and lick you to infinite glory.
• We are an equal‑opportunity employer and value diversity at our company.