Manager- Performance Marketing

Pine Labs; Bengaluru; On-site; INR 3,000,000 - 5,400,000; Full time

Job summary

Pine Labs in Bengaluru is seeking a results-driven Performance Marketing Lead to own paid growth, lead generation, and the analytics backbone. You will set strategy, run cross-channel execution across Google, Meta, LinkedIn, and programmatic buys, and drive outcomes from spend to qualified pipeline, working closely with sales, product, and tech.

You will build measurement frameworks, dashboards, and attribution models that tie spend to pipeline and revenue, own tracking infrastructure, and

Qualifications

• 5+ years in performance marketing and analytics.
• Hands-on at scale across Google, Meta, LinkedIn, and programmatic.
• Strong on GA4, SQL, BI tools, and attribution platforms.

Responsibilities

• Own paid growth strategy, budgets, bidding, and creative experiments across channels.
• Lead generation funnel management from demand to MQL to SQL, including ABM for priority segments.
• Develop analytics, dashboards, and attribution frameworks linking spend to pipeline and revenue.
• Oversee tracking infrastructure: UTMs, pixels, server-side events, and conversions APIs.

Skills

Paid growth

Lead generation

Analytics

Cross-functional collaboration

Tools

GA4

SQL

Looker

Tableau

Power BI

Job description

Pine Labs is a leading fintech company building technology and financial solutions across payments, commerce and embedded finance for businesses and consumers across the Global South. With a strong presence across multiple markets, Pine Labs enables businesses with digital payments, financial services and commerce solutions, helping them grow and operate more efficiently.

Join us to be part of a fast-paced, innovative fintech environment with opportunities to work on high-impact business and finance initiatives.

Role Purpose

Own paid growth, lead generation, and the measurement backbone. You will set strategy, run execution across channels, and own outcomes end to end — from spend to qualified pipeline — working closely with sales, product, and tech.

Responsibilities we entrust you with

• Paid growth: Google, Meta, LinkedIn, and programmatic — strategy, budgets, bidding, and creative experimentation against CAC and CPL
• Lead generation: B2B funnel from demand to MQL to SQL — capture, scoring, nurture, routing, and ABM for priority segments
• Analytics & attribution: dashboards, funnel and cohort reporting, and a measurement framework tying spend to pipeline and revenue
• Tracking infrastructure: UTMs, pixels, server-side events, and conversion APIs — built with tech and data engineering
• Cross-functional partnership: pipeline targets with sales, activation experiments with product, and data pipelines with tech
• Agency & martech: own agency partnerships, vendor selection, and stack ROI

What matters in this role

• 5+ years in performance marketing and analytics with a clear lead-gen track record
• Hands-on at scale across Google, Meta, LinkedIn, and programmatic
• Strong on GA4, SQL, BI tools (Looker/Tableau/Power BI), and attribution platforms
• Proven cross-functional experience across sales, product, and tech
• Comfortable with martech, CDPs, event tracking, and server-side tagging

Good to have

• B2B SaaS or fintech background
• Paid pipeline experience in high-growth or enterprise GTM
• Exposure to lifecycle and PLG motions
• International campaigns across UAE, Singapore, US, or Southeast Asia

If owning paid growth and the analytics behind it sounds like your kind of role, we'd love to talk.

What we value in our people.

• You take the Shot: You decide fast and deliver right
• You are the CEO of what you do: You show ownership and make things happen.
• You own tomorrow: You build solutions for the merchants and do the right thing.
• You sign your work like an artist: You seek to learn and take pride in the work you do.
• You are the Sherpa: You take people along and act in the interest of Pine Labs.
• You care with tough love: You empower others and help people grow.