Performance Marketing Associate

Skydo; Bengaluru Urban; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Skydo, a fintech-scale startup in Bengaluru, invites you to lead our growth engine across digital channels. You will design, execute, and optimize campaigns to acquire customers, scale paid channels, and improve ROI.

You will collaborate with Brand, Growth, Product, and Sales to align campaigns with business goals, build scalable acquisition systems, and push for measurable growth through analytics and testing.

Qualifications

• Performance marketing experience at a high-growth startup.
• Bachelor's degree from a Tier-1 institution (IIT/BITS or equivalent) with strong academics.
• Strong expertise across Google, Meta, and LinkedIn Ads, and marketing automation tools.
• Advanced skills in analytics, attribution, and conversion tracking.
• Strong grasp of audience segmentation, targeting, and retargeting.
• Ability to manage and scale large budgets efficiently.
• Hands-on with A/B testing, funnel and landing page optimisation.
• Numbers-first mindset, comfortable with dashboards and reports.

Responsibilities

• Plan, execute, and optimize campaigns across Google Ads, Meta, LinkedIn, and other digital channels.
• Own and manage paid budgets, protecting ROI and cost efficiency.
• Track and report CAC, ROAS, CTR, CPL, and funnel conversion, and act on the numbers.
• Design A/B and creative testing frameworks to lift performance.
• Collaborate with Brand, Growth, Product, and Sales to align campaigns with business goals.
• Explore and scale new channels, ad formats, and growth hacks.

Skills

Performance marketing

Analytics & attribution

Audience segmentation

Budget management

A/B testing

Funnel optimization

Landing page optimization

Education

Bachelor's degree from Tier-1 institution

Tools

Google Ads

Meta Ads

LinkedIn Ads

Marketing automation tools

Job description

Behind every Indian business going global is money they worked hard to earn. But when it's time to get paid, they wait days and lose 3-7% of their revenue to hidden forex markups and fees nobody explains, just to receive what's already theirs.

We're fixing this. Skydo gives exporters flat fees, zero forex markup, settlement in hours, and compliance that's handled for them from start to finish.

Join us and help millions of ambitious businesses get paid the way they deserve.

About the Role :

You'll own the strategy, execution, and optimisation of Skydo's growth engine across digital channels, building scalable acquisition systems and driving measurable growth across the funnel.

What you will do:

• Plan, execute, and optimise campaigns across Google Ads, Meta, LinkedIn, and other digital channels.
• Own and manage paid budgets, protecting ROI and cost efficiency.
• Track and report CAC, ROAS, CTR, CPL, and funnel conversion, and act on the numbers.
• Design A/B and creative testing frameworks to lift performance.
• Collaborate with Brand, Growth, Product, and Sales to align campaigns with business goals.
• Explore and scale new channels, ad formats, and growth hacks.

You’re a good fit if you have:

• Performance marketing experience at a high-growth startup.
• A Bachelor's degree from a Tier-1 institution such as IIT, BITS, or an equivalent top-tier college, with a strong academic record.
• Strong expertise across Google, Meta, and LinkedIn Ads, and marketing automation tools.
• Advanced skills in analytics, attribution, and conversion tracking.
• A strong grasp of audience segmentation, targeting, and retargeting.
• The ability to manage and scale large budgets efficiently.
• Hands‑on with A/B testing, funnel and landing page optimisation.
• A numbers‑first mindset, at home in dashboards and reports.

The mindset we’re seeking:

• Data‑obsessed and ROI‑focused, with a nose for wasted spend.
• Analytical rigour paired with creativity, and quick to adapt as algorithms shift.
• A builder who turns what works into repeatable playbooks.