Performance Marketing

Infinite Creations; New Delhi; On-site; INR 450,000 - 750,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Inclusive work environment

Career advancement opportunities

High-impact, varied campaigns

Recognition programs

Job summary

Unbundl, operating under Infinite Creations Pvt Ltd, is a leading Delhi-based digital marketing agency seeking a Performance Marketing Associate. You will drive paid campaigns across Google Ads and Meta Ads, collaborating with creative and analytics teams to optimize performance and deliver measurable results.

Ideal candidates have hands-on campaign management experience, strong analytical skills, and proficiency with Google Ads Manager, Facebook Ads Manager, and Google Analytics.

Qualifications

• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Background in the creative, advertising, marketing, or data industry is preferred.
• Strong analytical skills to interpret campaign data for decision making.
• Proficiency with Google Ads Manager, Facebook Ads Manager, and Google Analytics.
• Excellent communication for cross-functional collaboration.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns on Google Ads and Meta Ads.
• Monitor CTR, ROAS, CPL; identify trends and improvement areas.
• Collaborate with creative team to develop ad concepts, copy, visuals.
• Define and refine audience segments to improve engagement.
• Allocate and manage advertising budgets to maximize outcomes.
• Conduct A/B tests to enhance campaign effectiveness.
• Prepare and present performance reports to stakeholders.

Skills

Campaign management

Data analysis

Audience targeting

Budget management

A/B testing

Reporting

Communication

Analytical thinking

Google Ads & Meta Ads

Tools

Google Ads Manager

Facebook Ads Manager

Google Analytics

Job description

Job Description- Performance Marketing

About Unbundl

Unbundl, operating under Infinite Creations Pvt Ltd, is a leading digital marketing agency based in New Delhi, India. Specializing in data-driven performance marketing, Unbundl offers a comprehensive suite of services designed to enhance brand growth and revenue. Unbundl has collaborated with industry-leading brands, driving over $20 million in annual sales through its services. Notable clients include Amydus, Leader Cycles, Luxor Group, Amaara Herbs, July Skincare, Jimmy's Cocktails, and Faber Chimneys. For more information, visit Unbundl's official website: https://unbundl.com/

Role Overview

As a Performance Marketing Associate, you will play a crucial role in driving paid marketing campaigns across multiple channels. You will collaborate with the creative and analytics teams to optimize campaigns and achieve measurable results. This role is ideal for someone with hands-on experience in Google Ads, Meta Ads, and a solid understanding of the creative, advertising, marketing, or data industry.

Key Responsibilities

• Campaign Management: Plan, execute, and optimize performance marketing campaigns on Google Ads and Meta Ads.
• Data Analysis: Monitor and analyze campaign performance metrics, including CTR, ROAS, and CPL, to identify trends and areas for improvement..
• Creative Collaboration: Work closely with the creative team to develop ad concepts, copy, and visuals that resonate with target audiences.
• Audience Targeting: Define and refine audience segments to improve campaign relevance and engagement.
• Budget Management: Allocate and manage advertising budgets effectively to maximize performance outcomes.
• A/B Testing: Conduct experiments with different creatives, ad copies, and strategies to enhance campaign effectiveness.
• Reporting: Prepare and present performance reports to stakeholders, highlighting successes, challenges, and actionable insights.

Qualifications

• 1-6 year of experience in performance marketing with hands-on experience managing Google Ads and Meta Ads campaigns.
• Background in the creative, advertising, marketing, or data industry is highly preferred.
• Strong analytical skills and the ability to interpret campaign data to inform decision-making.
• Proficiency in tools like Google Ads Manager, Facebook Ads Manager, and Google Analytics.
• Excellent communication skills for collaboration with cross-functional teams and reporting to stakeholders.
• A proactive mindset with a passion for achieving measurable results.

What We Offer

• Competitive salary and performance-based incentives.
• A dynamic and inclusive work environment.
• Be part of a fast-growing team with plenty of opportunities to advance your career and expand your skill set.
• Get hands-on experience working on diverse and high-impact campaigns for leading brands.
• Celebrate your achievements with regular recognition programs and team rewards.
• Collaborative team culture with creative and data-driven individuals.

If you are ready to take the next step in your performance marketing career and contribute to impactful campaigns in the creative and data-driven space, wed love to hear from you!