Performance Marketing

Raise Financial Services; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Raise Financial Services seeks a Performance Marketing professional to lead mobile app acquisition and growth. You will design and optimize campaigns across Google Ads, Meta, and programmatic channels, focusing on scalable growth and KPI-driven results.

You’ll leverage AppsFlyer, Firebase, and Google Analytics to drive data-informed decisions, collaborating with product and design teams to optimize funnels and retention in a fast-paced fintech environment.

Qualifications

• 2–4 years of hands-on performance marketing experience for mobile app acquisition.
• Experience in Fintech, WealthTech, or BFSI ecosystem is preferred.
• Proven ability to scale app install campaigns across Google Ads and Meta Ads.
• Strong knowledge of attribution platforms (AppsFlyer/Adjust/Firebase).

Responsibilities

• Plan, launch, and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Build full-funnel user acquisition strategies aligned with growth and revenue goals.
• Drive mobile app growth with high-quality CAC/ROAS performance.
• Lead creative testing and experimentation to improve campaigns.
• Analyze funnels from installs to conversions and provide data-driven optimizations.
• Collaborate with product, design, and BI teams on growth initiatives.

Skills

Performance Marketing

Mobile Growth

Analytics

Fintech Experience

Tools

AppsFlyer

Firebase

Adjust

Google Analytics

Job description

Raise is built on this core philosophy - we will bring exceptionally great products, awesome user experience, and best in class customer service to our users. To that end, we’ve launched our latest platform focused on Insurance.

As a Performance Marketing, you will play a strategic role in driving business goals, right from the top funnel to the bottom line. Simultaneously, you will be responsible for building and driving the performance marketing function. This role will place you in the prestigious intersection of Business, Leadership, Culture, and People.

What You’ll Do:

• Plan, launch, and optimize performance marketing campaigns across Google Ads (UAC, Search, Demand Gen, YouTube), Meta Ads (Facebook, Instagram), and programmatic channels.
• Build and execute full-funnel user acquisition strategies aligned with business growth, app installs, and revenue objectives.
• Drive mobile app growth initiatives with a focus on scaling high-quality user acquisition campaigns.
• Conduct keyword research, audience segmentation, targeting, and competitor analysis to improve campaign performance.
• Identify and scale new acquisition opportunities through affiliates, partnerships, and emerging digital channels.
• Lead AI-driven creative testing and experimentation to identify high-performing creatives, copies, and campaign strategies.
• Monitor and optimize campaigns against key performance metrics such as CAC, ROAS, LTV, CTR, and conversion rates.
• Manage campaign budgets, bidding strategies, and pacing to maximize efficiency and ROI.
• Analyze user funnels from app installs to conversions and recommend data-driven optimization strategies.
• Leverage attribution and analytics tools such as AppsFlyer, Adjust, Firebase, and Google Analytics for campaign tracking and reporting.
• Create detailed performance reports, dashboards, and actionable insights for stakeholders and leadership teams.
• Collaborate with product, design, content, and BI teams to execute growth and retention initiatives.
• Stay updated with the latest trends, AI tools, platform updates, and best practices in performance marketing and app growth.

Expected Skills:

• 2–4 years of hands‑on experience in Performance Marketing with strong exposure to mobile app acquisition and user growth.
• Prior experience in Fintech, WealthTech, or BFSI ecosystem is preferred.
• Proven expertise in scaling app install and user acquisition campaigns across Google Ads and Meta Ads platforms.
• Strong understanding of app attribution platforms such as AppsFlyer, Adjust, Firebase, or similar tools.
• Excellent knowledge of campaign optimization, bidding strategies, audience targeting, and funnel analysis.
• Strong analytical and data interpretation skills with the ability to derive actionable insights from campaign data.
• Experience with AI‑led marketing tools, automation, and performance optimization techniques.
• Proficiency in reporting tools, dashboards, and Excel/Google Sheets for campaign analysis.
• Strong problem‑solving, experimentation, and decision‑making capabilities.
• Effective communication and stakeholder management skills with the ability to work cross‑functionally.
• High ownership mindset with the ability to work in a fast‑paced, growth‑driven environment

Why Join Raise?

We’re a certified Great Place to Work, and it shows in everything we do - from how we collaborate to how we celebrate wins. Our culture is built on growth, ownership, and mutual respect. At Raise, you’ll find a flat hierarchy, open conversations, and a team that values passion, humility, and speed over titles and bureaucracy.

Our Values & Culture

We look for people who:

• Are obsessed with customer satisfaction.
• Respect their work, teammates, and users.
• Value speed, humility, and thoughtful action.
• Are hands‑on regardless of role or title.
• Embrace ownership, discipline, and an entrepreneurial spirit.
• Believe in less talk, more execution.
• Are passionate about the work they do.

Raise is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace.

About Raise Financial Services

We are building technology led financial products and infrastructure for India’s top 25Mn+ financially aware and literate users. Our product lines span investments, financing, insurance, payments, and wealth services. We will offer consumer products & services that cater to these users, and will offer the same technology & infrastructure to partners in the startup ecosystem willing to take the experience to everyone in India. Our focus is on 3 core aspects - build great products, deliver awesome experiences and provide exceptional customer services to our users.