Performance Marketer – Meta & Google Ads (E-commerce)

Saaiesh Group

New Delhi

On-site

INR 500,000 - 800,000

Full time

14 days+

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Benefits offered by this job

Competitive Salary based on experience

Direct control over campaign planning

Visibility across fast-scaling D2C brands

Close collaboration with the founding team

Job summary

Saaiesh Group is seeking a skilled Ecommerce Performance Marketing Manager with hands-on experience in D2C brands focused on Herbal and Ayurvedic products. This role involves optimizing paid media campaigns on Meta and Google for significant ROAS while collaborating closely with designers and content teams, ensuring alignment with brand objectives.

Qualifications

Proven experience in managing performance marketing for D2C brands.
Strong analytics background and experience with Meta and Google ads.
Skilled in ad copywriting and funnel performance evaluation.

Responsibilities

Plan, execute, and optimize ad campaigns across Meta and Google.
Manage full-funnel campaigns and lead creative development.
Monitor key performance metrics and budget utilization.

Skills

Analytics

Ad copywriting

Funnel evaluation

Creative testing

Coordination with teams

Education

Experience in Herbal or Ayurvedic products

Minimum 3 years in performance marketing

Tools

Google Analytics

Meta Ads Manager

Google Merchant Center

Shopify

Job description

Performance Marketer – Meta & Google Ads (E-commerce)

2 days ago Be among the first 25 applicants

Job Title: Ecommerce Performance Marketing Manager

Saaiesh Group is a rapidly growing D2C company managing Ayurvedic wellness and fitness brands including Ayursesha (Herbal Products) and Diet N Fit (Online Fitness Coaching) . We sell across Blinkit, Amazon, Flipkart, and Shopify, and are now scaling paid ads for our core product lines including cramp roll-ons, beard oils, weight loss capsules, and PCOD kits.

We are hiring a seasoned Ecommerce Performance Marketing Manager with proven hands-on experience in Herbal, Cosmetics, or Ayurveda-based D2C brands , specifically for Meta and Google platforms.

To drive high-ROAS paid media campaigns across Meta and Google Ads, with deep analytics, sharp targeting, and continuous funnel improvement for our top-performing SKUs. This role demands tactical execution, audience testing, and full-funnel optimization.

Plan, execute, and optimize ad campaigns for Meta (Facebook & Instagram) and Google (Search, Display, Shopping)
Build and manage full-funnel campaigns: TOFU, MOFU, BOFU
Develop and test creatives, hooks, landing pages, and ad formats in sync with brand direction
Work with designers, content team, and automation specialist to align on campaign deliverables
Monitor daily budgets, AOV, ROAS, CAC, and key metrics
Run cold acquisition campaigns, retargeting flows, and festive push strategies
Manage product feeds (Google Merchant Center), setup pixel/tracking, and ensure data accuracy
Collaborate on influencer amplification campaigns and user-generated content boosts
Present weekly performance reports and insights to CEO and Digital Marketing Strategist

KPIs to Measure Success:

ROAS (Meta & Google): >3.5x minimum on blended
Cost per Purchase (CPP): within product-specific targets
Ad Budget Utilization: 100% of approved spend
Campaign Approval to Launch TAT: <48 hours

Note: KPIs may evolve based on platform algorithm changes, seasonal campaign objectives, or business scaling priorities.

Minimum 3 years of experience specifically managing performance marketing for E-commerce D2C brands in Herbal or Cosmetic categories
Must have worked with Herbal, Cosmetic, or Ayurvedic product categories
Strong analytics background: Google Analytics, Meta Ads Manager, GTM
Skilled in ad copywriting, creative testing, and funnel performance evaluation
Working knowledge of Shopify, Google Merchant Center, Meta Pixel, GA4
Highly proactive, result-oriented, and conversion-focused
Strong coordination skills with design, content, and operations teams

What You’ll Get:

Competitive Salary: ₹5 LPA – ₹8 LPA depending on experience and results
Direct control over campaign planning and execution
Visibility across multiple fast-scaling D2C brands
Work closely with the Founder and senior team

If you’re someone who’s passionate about ROAD-focused growth, campaign optimization, and product scaling — we’d love to hear from you. This role is for someone who doesn’t just run ads but drives performance with precision.

We’re not looking for a media buyer — we’re looking for a strategic growth driver.

To apply, please submit your application directly through LinkedIn using the 'Easy Apply' option on our job post.

Submit your application within 48 hours.

Once we receive your submission, our team will review it and get back to you with next steps. We’re excited to connect with someone who thrives on experimentation, analytics, and growth at Saaiesh Group.

Seniority level