Performance Marketer

Astrykx Pvt Ltd; Pune District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Astrykx Private Limited is seeking a data-driven Performance Marketer to own and scale paid acquisition for multiple education brands from Pune. The role focuses on generating high-quality leads with optimized acquisition costs across Meta, Google, YouTube, and LinkedIn.

You will manage large monthly budgets, analyze funnel performance, and drive improvements through testing, analytics, and automation, reporting insights to boost ROAS and enrolments.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3+ years hands-on experience in performance marketing.
• Proven track record of generating leads and scaling paid campaigns.
• Experience managing monthly ad budgets of 5 lakh or more (preferred).
• Strong knowledge of Meta Ads Manager, Google Ads, GA4, GTM, and Google Search Console.
• Familiarity with CRM integrations and marketing automation tools is an advantage.

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta, Google Ads, YouTube, LinkedIn, and other platforms.
• Develop full-funnel campaigns focused on lead generation, student enrolments, and brand growth.
• Allocate budgets efficiently to maximize ROAS.
• Create and manage search, display, video, remarketing, and lead generation campaigns.
• Conduct A/B testing for creatives, copy, landing pages, audiences, and bidding strategies.
• Monitor campaign performance daily and prepare weekly/monthly performance reports with insights.
• Collaborate with admissions teams to align campaign goals with lead quality.

Skills

Meta Ads Manager

Google Ads

GA4

GTM

LinkedIn Ads

YouTube Ads

Conversion Tracking

Remarketing

Audience Segmentation

A/B Testing

Funnel Optimization

Landing Page Optimization

Excel / Sheets

Marketing Dashboards

Education

Bachelor's degree in Marketing

Tools

Meta Ads Manager

Google Ads

GA4

GTM

LinkedIn Ads

YouTube Ads

Conversion Tracking

Remarketing

Job description

Job Description: Performance Marketer

Position: Performance Marketer
Location: Pune (On-site)
Employment Type: Full-time
Experience: 3+ years in Performance Marketing

About the Role

We are looking for a data-driven and growth-focused Performance Marketer to own and scale our paid acquisition strategy across multiple brands. You will be responsible for generating high-quality leads at optimal acquisition costs while continuously improving campaign performance through testing, analytics, and automation.

The ideal candidate has hands-on experience managing large advertising budgets across Meta, Google, LinkedIn, and YouTube, with a strong understanding of conversion funnels, attribution, and marketing analytics.

Key Responsibilities

Paid Media Strategy

• Plan, launch, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, LinkedIn, and other relevant platforms.
• Develop full-funnel marketing campaigns focused on lead generation, student enrolments, and brand growth.
• Allocate budgets efficiently to maximize Return on Ad Spend (ROAS).

Campaign Execution

• Create and manage search, display, video, remarketing, and lead generation campaigns.
• Conduct A/B testing for creatives, copy, landing pages, audiences, and bidding strategies.
• Continuously optimize campaigns to improve CTR, conversion rate, and Cost per Lead (CPL).

Analytics & Reporting

• Monitor campaign performance daily.
• Analyze customer acquisition costs (CAC), ROAS, CPL, conversion rates, and funnel performance.
• Prepare weekly and monthly performance reports with actionable insights.
• Make data-backed recommendations to improve marketing efficiency.

Lead Generation

• Generate high-quality leads while maintaining target CPL.
• Improve lead quality by refining targeting, audience segmentation, and conversion funnels.
• Work closely with the admissions team to understand lead quality and optimize campaigns accordingly.

Landing Pages & Funnel Optimization

• Collaborate with designers and developers to improve landing page conversion rates.
• Optimize forms, CTAs, page speed, and user experience.
• Implement tracking for the complete customer journey.

Marketing Technology

• Configure and maintain Meta Pixel, Google Tag Manager, Google Analytics (GA4), Google Ads Conversion Tracking, and LinkedIn Insight Tag.
• Ensure accurate attribution and campaign tracking across all platforms.
• Maintain clean reporting dashboards.

Collaboration

• Work closely with content creators, designers, videographers, and copywriters to develop high-performing creatives.
• Coordinate with the sales and counselling teams to improve lead conversion and campaign effectiveness.
• Support webinar launches, events, and product campaigns with paid marketing strategies.

Required Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
• 36+ years of hands-on experience in performance marketing.
• Proven track record of generating leads and scaling paid campaigns.
• Experience managing monthly ad budgets of 5 lakh or more (preferred).
• Strong knowledge of Meta Ads Manager, Google Ads, GA4, GTM, and Google Search Console.
• Familiarity with CRM integrations and marketing automation tools is an advantage.

Technical Skills

• Meta Ads Manager
• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• LinkedIn Ads
• YouTube Ads
• Conversion Tracking
• Remarketing
• Audience Segmentation
• A/B Testing
• Funnel Optimization
• Landing Page Optimization
• Microsoft Excel / Google Sheets
• Marketing Dashboards

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Lead Quality Score
• Revenue Generated from Paid Campaigns
• Marketing Qualified Leads (MQLs)
• Landing Page Conversion Rate

Desired Competencies

• Analytical thinking
• Strong problem-solving skills
• Data interpretation
• Creativity with performance focus
• Budget management
• Attention to detail
• Excellent communication
• Ownership mindset
• Ability to work under deadlines
• Continuous learning and experimentation

Non-Negotiable Criteria

• Minimum 3 years of relevant performance marketing experience.
• Demonstrated success in generating measurable business outcomes through paid campaigns.
• Strong analytical and reporting skills with proficiency in GA4 and GTM.
• Stable career history (candidates with frequent job changes—multiple roles of less than 2 years—will not be considered).
• Must be currently employed (preferred).
• Comfortable working in a fast-paced, target-driven environment.
• Ethical marketing practices only—no misleading claims or black-hat techniques.

What We Offer

• Competitive fixed salary with performance-based incentives.
• Opportunity to manage multi-brand marketing campaigns.
• Access to advanced marketing tools and technologies.
• Continuous learning, certifications, and career growth opportunities.
• A collaborative, high-performance culture focused on innovation and measurable impact.

Why Join Us?

Join Astrykx Private Limited and help scale high-impact education brands including KA Preps, IVY Laurels, KA Pathways, and KonnectED. Your work will directly contribute to helping students and families access world-class education while driving sustainable business growth through data-driven marketing.