Performance Marketer

Ashmay Technologies; New Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Ezyschooling is seeking a Performance Marketer with strong expertise in Facebook Ads and Google Ads to run and optimize cross‑platform campaigns for high‑quality leads and admissions. You will monitor performance, conduct A/B tests, analyze data, and collaborate with content/design teams to craft impactful creatives.

The role requires a sharp analytical mindset, experience in attribution, and a proactive, detail‑oriented approach to scaling campaigns in an edtech environment.

Qualifications

• 24 years of proven experience in performance marketing.
• Strong knowledge of Facebook Ads.
• Hands-on experience with Google Ads.
• Strong analytical skills and comfort with Excel/Google Sheets.
• Understanding of conversion tracking, attribution models, and reporting.
• Creative mindset with data-driven decision making.
• Detail-oriented and able to manage campaigns at scale.

Responsibilities

• Plan, launch, and optimize Facebook Ads campaigns for lead generation and admissions.
• Run and manage Google Ads campaigns (Search, Display, Remarketing).
• Monitor campaign performance daily, ensuring budget efficiency and lead quality.
• Conduct A/B testing across ad copies, creatives, and targeting strategies.
• Analyze data, prepare reports, and recommend actionable improvements.
• Collaborate with content and design teams to create ad creatives.
• Stay updated on advertising best practices and platform updates.

Skills

Facebook Ads

Google Ads

Analytics

Excel/Sheets

Attribution

Campaign management

Creative mindset

Detail-oriented

Tools

HubSpot

Zapier

Job description

About Ezyschooling

Ezyschooling is Indias leading school admission platform, helping parents discover, compare, and apply to the right schools. We combine technology, data, and counseling to simplify the admission journey for millions of families.

Role Overview

We are looking for a Performance Marketer with strong expertise in Facebook Ads and solid working knowledge of Google Ads. The role requires running and optimizing campaigns across both platforms so they work together to drive high-quality leads and conversions.

Key Responsibilities

• Plan, launch, and optimize Facebook Ads campaigns for lead generation and admissions.
• Run and manage Google Ads campaigns (Search, Display, Remarketing) so both platforms complement each other to achieve overall marketing goals.
• Monitor campaign performance daily, ensuring budget efficiency and lead quality.
• Conduct A/B testing across ad copies, creatives, and targeting strategies.
• Analyze data, prepare reports, and recommend actionable improvements.
• Collaborate with content and design teams to create impactful ad creatives.
• Stay updated on advertising best practices and platform updates.

Requirements

• 24 years of proven experience in performance marketing, with strong expertise in Facebook Ads.
• Solid knowledge and hands-on experience in Google Ads.
• Strong analytical skills and comfort with Excel/Google Sheets.
• Understanding of conversion tracking, attribution models, and reporting.
• Creative mindset with the ability to balance data-driven decisions.
• Detail-oriented, proactive, and comfortable managing campaigns at scale.

Nice to Have

• Experience in education, edtech, or lead-generation industries.
• Familiarity with tools like HubSpot, Zapier, or marketing automation platforms.
• Prior exposure to remarketing and multi-channel campaign strategies.

Why Join Us?

• Be part of a fast-growing edtech platform shaping school admissions in India.
• Take ownership of large-scale performance campaigns.
• Work with a young, mission-driven, and collaborative team