Performance Ad Scriptwriter (Europe)

present of AI; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Emergent in Bengaluru is seeking a mid-level writer to craft concise 30–60 second video ad scripts for production pipelines. You will translate performance data into compelling narratives while tailoring language to European audiences.

Bring 2–6 years in direct response or performance ad writing, plus a portfolio of finished scripts. You will produce fresh concepts weekly, helping the AI-driven pipeline convert better over time.

Qualifications

• 2–6 years of direct response or performance ad writing experience.
• Portfolio of finished ad scripts demonstrating results.
• Familiarity with how European audiences speak and what moves them.
• Ability to generate fresh angles weekly using ad metrics.

Responsibilities

• Write 30–60 second video ad scripts for production teams or AI pipelines.
• Adapt scripts to appeal to European audiences and optimize for performance.
• Generate multiple angles and concepts on a regular cadence.
• Review metrics to iterate and sharpen which ideas work best.

Skills

Direct response copywriting

Performance ads

Script portfolio

European audience familiarity

Idea generation

Job description

Operations · Bangalore · Full-time · Mid level

This role is about writing short video ad scripts, 30 to 60 seconds, that are complete enough for a video team or an AI pipeline to produce without follow up questions. A strong candidate brings two to six years of direct response or performance ad writing, a portfolio of finished scripts, and real familiarity with how European audiences speak and what moves them. The job also asks for range, since one product needs many distinct angles, and the discipline to keep producing fresh concepts weekly while using ad metrics to sharpen what works.

How it fits the AI era

AI video tools make production faster and cheaper, so the writing itself carries more of the weight and scripts must be precise enough to hand straight to a pipeline. The human part stays the same: knowing a European audience, finding the angle that stops a scroll, and judging from performance data which idea deserves another round. The role sits close to the product, turning what the coding agents do into simple stories that convert.

How it builds AI experience

The work offers hands on practice writing for AI generated production, learning what a script needs so a pipeline can execute it cleanly. It also builds skill in reading hook rate, click through and cost metrics to decide which concepts to iterate. Someone preparing for this could study how AI video tools handle scripts and practice writing tight, complete ad scripts for a technical product.

Worth showing

• Performance ad script portfolio
• Metric driven iteration
• AI video script formats

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Emergent

Emergent develops autonomous coding agents that generate, test, and deploy web and mobile applications from natural language prompts.