Performance Ad Scriptwriter (US Market)

Emergent Labs; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Daily Meals

Family Insurance: 5 Lakhs

Unlimited PTO

Flexible Working Hours

Job summary

Emergent Labs is hiring a Performance Ad Scriptwriter to craft 30–60 second video ads for US audiences. You will build complete scripts with characters, settings, dialogue, and shot directions, ready for production by AI pipelines or human teams.

You’ll tailor natural, culturally accurate dialogue for American viewers and test multiple angles to optimize performance. Join a fast-moving startup focused on AI-driven software creation.

Qualifications

• 2–6 years of experience writing performance or direct-response ad scripts and copy
• Clear experience writing for the US market, including tone, slang and audience psychology
• Portfolio of video ad scripts or finished ads written for any brand
• Strong structured thinking: explain why a script works, not just write it

Responsibilities

• Write 30–60 second scripts for performance video ads across Meta, YouTube, TikTok, and other paid channels
• Build complete scripts covering character, background and setting, dialogue, voiceover, on-screen text and shot direction
• Write natural, culturally accurate dialogue for US audiences
• Test multiple angles for the same product: pain points, personas, hooks, formats (UGC, testimonials, problem-solution, demo, skit)
• Turn product features and user insights into stories that convert
• Collaborate with AI video creators, editors and agencies to translate scripts to screen
• Use performance data (hook rate, CTR, CPA, ROAS) to refine concepts
• Maintain a steady volume of fresh concepts weekly

Skills

Experience writing ads

US market understanding

Portfolio of scripts

Storytelling ability

End-to-end copywriting

Fast-paced startup pace

Tools

AI video tools

Job description

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.

Since our public launch, we’ve crossed $130M in Annualised Revenue and grown to over 10M users across 190+ countries, who have built 12M+ applications on Emergent. We’re backed by Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global.

We’re solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox.

We’re hiring builders who want ownership, speed, and impact at global scale.

The Role:

We’re looking for Performance Ad Scriptwriters to write the 30 to 60 second video ads that drive Emergent’s paid growth in the US. Think of each script as a short screenplay. It should be complete enough that a video team, whether that’s an AI production pipeline or a human agency, can shoot it straight from the page with no back and forth.

Every script you write sets out the character, the setting, the dialogue, the visual beats, and the hook, all built to stop the scroll and make people act. You’ll write for American audiences, so you need to understand how they talk, what they care about, and what makes them click.

What You’ll Do:

• Write 30 to 60 second scripts for performance video ads across Meta, YouTube, TikTok, and other paid channels
• Build complete scripts that cover character, background and setting, dialogue, voiceover, on-screen text, and shot direction
• Write natural, culturally accurate dialogue for US audiences
• Find and test many angles for the same product: different pain points, personas, hooks, and formats, from UGC-style and testimonial to problem-solution, demo, and skit
• Turn product features and user insights into simple stories that convert
• Work with AI video creators, editors, and external agencies so scripts translate well onto the screen
• Use performance data (hook rate, CTR, CPA, ROAS) to refine angles and keep improving winning concepts
• Put out a steady volume of fresh concepts each week to fight creative fatigue

What We’re Looking For:

• 2 to 6 years of experience writing performance or direct-response ad scripts and copy
• Clear experience writing for the US market: you know American tone, slang, and audience psychology.
• A portfolio of video ad scripts or finished ads you’ve written, for any brand
• Strong structured thinking: you can explain why a script works, not just write it
• Range: you can take one product and come up with many distinct angles
• You write the copy yourself, end-to-end
• Comfortable working at speed and volume in a fast-moving startup

Good to Have:

• B2B SaaS performance marketing experience, especially across more than one SaaS brand
• In-house experience at a brand or product company (preferred over agency-only backgrounds)
• Familiarity with AI video tools and writing scripts that suit AI-generated production
• Experience with UGC and creator-led ad formats

Benefits and Perks:

• Daily Meals: Lunch and Dinner provided
• Family Insurance: 5 Lakhs worth of coverage for you and your family
• Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
• Flexible Working Hours: Work arrangements that fit your life and commitments

Let’s build the future of software together.