Partnerships Manager

CATHAY PACIFIC; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Cathay Pacific Group in Mumbai seeks a strategic Partnerships and Direct Digital growth professional to drive sustainable growth of Cathay's direct digital sales. You will execute campaigns across payment partners, loyalty programmes, and affiliate networks, translating customer and campaign insights into actionable recommendations.

You will collaborate with internal and external stakeholders to extend reach, improve conversion, and maximise value across Cathay-owned digital channels, using

Qualifications

• University degree preferably in a related discipline.
• Sales experience and customer-centric mindset.
• Experience leading a target-driven team.
• Airline industry knowledge beneficial.
• Excellent communication and interpersonal skills.
• Strong networking and relationship management.
• Excellent negotiation skills.
• Proficiency in Word, Excel and PowerPoint.
• Knowledge of DDS, PRISM, MIDT and Salesforce Automation preferred.
• Adaptable to constant change.

Responsibilities

• Execute partnership opportunities and campaigns with payment partners, loyalty programmes, lifestyle platforms, marketplaces, and affiliate networks.
• Evaluate partnerships and test-and-learn pilots for ROI, scalability, and value.
• Collaborate with partners and stakeholders to deliver propositions and campaign mechanics that drive traffic and revenue.
• Monitor performance and provide optimization recommendations.
• Apply customer segmentation and behavioural insights to identify high-value audiences.
• Lead segmentation projects with Marketing Cloud and analytics teams.
• Support growth initiatives through data-driven targeting and partnerships.
• Analyse digital sales performance and campaign effectiveness to identify trends and opportunities.
• Translate insights into sales strategies and campaign designs.
• Build relationships across regional teams and external partners to ensure successful delivery.

Skills

Sales

Team leadership

Airline knowledge

Communication

Networking

Negotiation

MS Office

Change adaptability

Target achievement

Education

University degree (related field)

Tools

DDS

PRISM

MIDT

Salesforce Automation

Job description

Job Summary

Reports to Head of Direct Retail

To contribute to the sustainable growth of Cathay s direct digital sales through execution of performance, affiliates, and scalable partnership initiatives. This role translates customer, channel, and campaign insights into actionable recommendations, acts on growth opportunities through partnerships and product propositions, and works with internal and external stakeholders to extend reach, improve conversion, and maximise commercial value across Cathay owned digital channels.

Key Responsibilities

• Execute partnership opportunities and campaigns across payment partners, loyalty programmes, lifestyle platforms, marketplaces, and affiliate networks aligned with direct channel objectives.
• Evaluate partnership initiatives and test-and-learn pilots to assess return on investment, scalability, and long-term commercial value.
• Collaborate with external partners and internal stakeholders to deliver propositions, offers, and campaign mechanics that drive traffic, conversion, and incremental revenue across Cathay-owned digital channels.
• Monitor partnership performance and provide recommendations to optimise, scale, or exit initiatives based on commercial results.
• Apply customer segmentation and behavioural insights to identify high-value audiences and priority growth opportunities for direct channels.
• Lead the day-to-day execution of segmentation projects, partnering with Marketing Cloud and analytics teams to define targeting strategies, use cases, and success measures.
• Support customer growth initiatives through data-driven targeting, segmentation, and partnership activities that improve customer reach, engagement, and conversion.
• Analyse digital sales performance, customer behaviour, and campaign effectiveness to identify trends, performance gaps, and growth opportunities.
• Translate commercial and customer insights into actionable recommendations that support sales strategies, campaign design, and partnership initiatives.
• Build effective working relationships across regional teams, Head Office functions, and external partners to support successful partnership delivery and growth.

Academic Qualifications

• University degree preferably in a related discipline

Knowledge, Skills, Training and Experience

• Sales
• leading a target driven team to success
• airline industry knowledge
• Superior communication and interpersonal skills
• Excellent networking and relationship management skills
• Excellent negotiation skills
• Excellent level of PC literacy in Word, Excel and PowerPoint
• Knowledge of DDS, PRISM, MIDT and Salesforce Automation tool is preferred
• Adaptive to and embraces constant change