Partner Marketing Manager

NetCom Learning; Hyderabad; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

NetCom Learning is seeking a results-oriented Vendor Marketing Manager to drive growth across technology partner ecosystems including Microsoft, Cisco, AWS, and Google Cloud. This leadership role owns end-to-end demand generation and GTM initiatives, translating partnerships into measurable pipeline and revenue impact.

The role requires leading cross-functional teams, delivering data-backed insights to leadership, mentoring a growing vendor marketing team, and shaping scalable marketing

Qualifications

• B2B demand generation and GTM execution required.
• Cross-functional leadership and collaboration essential.
• Strong analytics, reporting, and ROI optimization skills.
• Experience with cloud or technology vendor ecosystems preferred.

Responsibilities

• Design and lead demand-generation campaigns to drive qualified pipeline growth.
• Own vendor-aligned GTM strategies and internal execution roadmaps.
• Develop ICP-based targeting, messaging, and campaign positioning.
• Optimize campaign performance using CPL, ROAS, and conversions.
• Lead cross-functional alignment with Sales, Product, Finance, Marketing, and Alliances.
• Mentor Vendor Marketing Executives for high-quality execution.
• Align demand programs with sales targets to improve lead-to-opportunity conversion.
• Provide industry insights and solution positioning to enable sales.
• Track vendor ecosystem trends and market opportunities; report ROI to leadership.

Skills

B2B demand generation

GTM strategy execution

Cross-functional leadership

Campaign analytics

ROI optimization

Market intelligence

Education

Bachelor’s degree in Marketing/Business

MBA preferred

Job description

Location: Hyderabad | Work From Office (WFO)

Shift/Working Hours: US Shift | 3 PM-12 AM

Employment Type: Full-time

Company Overview

Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, e-Learning, proctoring solutions, and thought-leadership media.

Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era.

About the Role

We are seeking a result-oriented Vendor Marketing Manager to drive NetCom Learning’s strategic growth across key technology partner ecosystems, including Microsoft, Cisco, AWS, and Google Cloud.

This role owns end-to-end vendor-aligned demand generation and GTM initiatives, translating partnerships into measurable pipeline and revenue impact.

Success in this role means driving high-performing campaigns, leading cross-functional execution, delivering data-backed insights to leadership, and mentoring a growing vendor marketing team.

What’s in It for You (Leadership Role)

Ownership of high-impact vendor GTM and demand-generation initiatives with global technology leaders

Direct exposure to leadership-level decision-making and strategic planning

Opportunity to shape scalable marketing frameworks and mentor emerging talent

Strong visibility and career growth within a fast-evolving, AI-driven learning ecosystem

What You Will Do:

Design and lead digital and offline demand-generation campaigns to drive qualified pipeline growth

Own and execute vendor-aligned GTM strategies and internal execution roadmaps

Develop ICP-based targeting, messaging, and campaign positioning strategies

Optimize campaign performance using analytics such as CPL, ROAS, and conversion metrics

Introduce innovative demand channels, including webinars, co-marketing programs, and virtual/in-person events

Lead cross-functional alignment with Sales, Product, Finance, Marketing, and Alliances teams

Act as the internal owner for vendor initiatives, escalations, and performance reviews

Mentor and guide Vendor Marketing Executives to ensure high-quality execution

Align demand programs with sales targets to improve lead-to-opportunity conversion

Support sales enablement with industry insights and solution-level positioning

Track and analyze vendor ecosystem trends, competitors, and market opportunities

Own dashboards, CRM insights, and ROI-driven performance reporting for leadership

What We Are Looking For:

Functional Skills

B2B demand generation & GTM strategy execution

Cross-functional stakeholder leadership

Campaign analytics, reporting, and ROI optimization

Market intelligence and competitive analysis

Education & Experience

Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)

3–5+ years of experience in vendor marketing, B2B demand generation, GTM strategy, or partner ecosystems

Experience working with cloud or technology vendors (Microsoft, AWS, Cisco, GCP preferred)

Why Join NetCom Learning?

Opportunity to work with industry-leading experts and global technology vendors

Exposure to cutting-edge learning, cloud, and AI-driven solutions

Collaborative, inclusive, and high-growth work culture

Ongoing professional development and leadership growth opportunities