AVP - Demand Generation

NetCom Learning®; Hyderabad; On-site; INR 2,000,000 - 3,000,000; Full time

Benefits offered by this job

Opportunity for professional development

Collaborative work culture

Access to cutting-edge technologies

Job summary

NetCom Learning® is seeking an AVP – Demand Generation to spearhead digital marketing efforts and enhance brand visibility. This role is integral to optimizing our digital strategy, driving demand, and increasing website traffic to 1M+ monthly visitors.

The ideal candidate will lead multi-channel campaigns, oversee content strategies, and utilize AI-driven insights to boost engagement and conversions. Join us to work in a collaborative environment that emphasizes innovation and professional growth.

Qualifications

• Proven experience in digital marketing and demand generation.
• Strong understanding of website optimization and conversion rate strategies.
• Exceptional leadership skills and ability to foster innovation.

Responsibilities

• Lead the execution of multi-channel demand generation campaigns.
• Optimize website traffic and conversion rates.
• Oversee brand positioning and storytelling efforts.
• Mentor and develop a high-performing digital marketing team.

Skills

Digital marketing strategy

SEO

Content strategy

Social media marketing

Data analysis

Team leadership

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics 4

SEMrush

Ahrefs

Google Search Console

ChatGPT

Job description

Company Overview

Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, eLearning, proctoring solutions, and thought‑leadership media. Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future‑ready workforce in an AI‑driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era.

Job Details

Job Title: AVP – Demand Generation

Positions: 1

Location: India – Hyderabad

Shift Time: 3 PM to 12 AM

Employment Type: Full‑Time

About The Role

Are you a visionary marketing leader passionate about driving demand, scaling digital presence, and building a world‑class brand? NetCom Learning is seeking an Assistant Vice President of Marketing in Digital Marketing, Website, Branding & Social to lead end‑to‑end digital strategy, expand our reach, and strengthen our brand positioning. This is your opportunity to shape the future of our digital ecosystem, orchestrate high‑impact campaigns, and take our website traffic from 100K to 1M+ visitors per month — all while accelerating revenue growth and elevating our global brand.

What's in It for You?

• Lead Digital Growth: Own and execute strategy across SEO, paid media, ABM, social, and other digital channels to generate high‑quality demand.
• Scale Website Impact: Drive website strategy, UX/UI enhancements, CRO, and A/B testing to grow traffic, engagement, and conversions.
• Strengthen Brand & Communications: Define brand storytelling, oversee content strategy, and amplify presence across social media, PR, and influencer marketing.
• Leverage Data & AI: Use AI‑powered insights, marketing automation, and analytics to optimize campaigns and accelerate pipeline performance.
• Build & Mentor a World‑Class Team: Lead, inspire, and grow a high‑performing digital marketing, website, and social media team.

Demand Generation & Growth Strategy

• Design and execute multi‑channel demand generation campaigns (SEO, paid media, ABM, email, retargeting).
• Drive measurable pipeline acceleration and optimize ROI.

Website Growth & Conversion Optimization

• Own website strategy, UX/UI improvements, and A/B testing.
• Scale traffic to 1M+ monthly visitors and maximize lead conversion rates.

AI‑Driven SEO, AEO & GEO Strategy

• Lead next‑generation organic growth initiatives including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to maximize visibility across search engines and AI‑powered discovery platforms.

Leverage AI & Marketing Technologies

• Utilize advanced marketing and analytics tools such as GA4, SEMrush, Ahrefs, Google Search Console, and AI‑powered content platforms including ChatGPT, Claude, Gemini, and other generative AI tools to enhance content strategy, campaign performance, and audience engagement.

Content & AI Search Optimization

• Develop AI‑optimized content strategies aligned with evolving search behaviors, voice search, featured snippets, and AI‑generated search experiences to improve rankings, authority, and conversion performance.

Brand, Communications & Social Media

• Oversee brand positioning, messaging, and storytelling across all touchpoints.
• Build and execute high‑impact social media strategies to engage audiences and grow community presence.
• Manage PR, thought leadership, and influencer partnerships to enhance credibility.

Leadership & Innovation

• Mentor and develop a high‑performing team, fostering creativity and innovation.
• Stay ahead of digital, AI, and social trends to maintain competitive edge.

Why Join NetCom Learning

• Opportunity to work with industry‑leading experts and cutting‑edge technologies.
• Collaborative and inclusive work culture.
• Ongoing professional development and growth opportunities.