Paid Media Specialist

TripleDart, Inc.; Bengaluru; In loco; INR 1.200.000 - 1.800.000; Tempo pieno

Vantaggi offerti da questo lavoro

Real ownership early

AI-first marketing engine

Global SaaS client exposure

Descrizione del lavoro

TripleDart Digital is seeking a high-ownership Paid Media Specialist to manage 3–5 B2B SaaS accounts end-to-end from Bengaluru. You’ll drive strategy, execution, and optimization across Google, LinkedIn, Meta, and more, using AI tools to maximize pipeline and revenue.

Collaboration with Copy, Creative, SEO, and RevOps is essential, with direct client-facing insights. You’ll build smart audiences, automate reporting, and run structured experiments to improve performance.

Competenze

• Experience leading end-to-end paid media campaigns for B2B SaaS.
• Strong grasp of AI-driven optimization and automation.
• Proven ability to drive pipeline and revenue outcomes.
• Familiarity with CRM integration and UTM tracking.

Mansioni

• Plan, launch, and optimize campaigns across Google, Microsoft Bing, LinkedIn, Meta, Reddit, and X.
• Manage budgets, bids, and pacing aligned to revenue goals.
• Build and refine audience segments: intent-based, ABM lists, retargeting, lookalikes.
• Write and test ad copy leveraging AI tools; run structured experiments.
• Collaborate with Copy, Creative, SEO, and RevOps teams; participate in client calls with insights.

Conoscenze

Paid media

B2B SaaS

AI-driven optimization

Budget management

Campaign strategy

Cross-functional collaboration

Strumenti

Google Ads

Microsoft Ads

LinkedIn Ads

Meta Ads

Reddit Ads

X Ads

Descrizione del lavoro

TripleDart Digital is a B2B SaaS performance marketing agency working with some of the most ambitious SaaS companies globally — typically scaling from $5M to $100M+ ARR across the US, Europe, and APAC.
We’re Not a Traditional Agency

• We focus on pipeline, SQLs, and revenue — not vanity metrics
• We build full-funnel paid media engines, not isolated campaigns
• We operate as an AI-first team, where automation, predictive optimization, and AI-driven creative testing are part of everyday work
  

We’re building for where paid media is going — not where it’s been.
Role Overview (Summary)
This is a high-ownership Paid Media Specialist role where you’ll manage 3–5 B2B SaaS accounts end-to-end.
You’ll Be Responsible For

• Strategy, execution, and optimization
• Driving pipeline and revenue outcomes
• Using AI tools and workflows daily
  

Key Responsibilities

• Plan, launch, and optimize campaigns across:
  • Google Ads, Microsoft (Bing) Ads
  • LinkedIn Ads, Meta Ads
  • Reddit Ads, X (Twitter) Ads
• Manage budgets, bids, and pacing aligned to revenue goals
• Build and refine audience segments:
  • Intent-based, firmographic, ABM lists, retargeting, lookalikes
• Ensure accurate tracking:
  • Conversion tracking, UTMs, CRM integration
• Develop full-funnel strategies tied to pipeline and revenue
• Run structured experiments (A/B testing across creatives, audiences, bidding)
• Analyze performance across channels and reallocate budgets based on impact
• Use AI tools for: Ad copy, research, analysis, and optimization
• Automate reporting and repetitive workflows
• Collaborate with cross-functional teams (Copy, Creative, SEO, RevOps)
• Participate in client calls with insights and recommendations

What Your Day-to-Day Looks Like

• Launching and scaling campaigns across:
  • Google, Microsoft (Bing), LinkedIn, Meta
  • Reddit and X (yes, we experiment where others don’t)
• Managing budgets, bids, and pacing tied to revenue goals
• Building smart audiences:
  • Intent-based, ABM lists, retargeting, lookalikes
• Writing and testing ad copy — with AI as your co-pilot
• Running structured experiments (not guesswork)
• Connecting ad performance to CRM data and real pipeline

What Success Looks Like

• You consistently drive pipeline and revenue impact
• Your accounts are structured, optimized, and scalable
• You run high-quality experiments and act on data
• You contribute to AI workflows and team learnings
• Clients trust your thinking — not just your execution

Why Join TripleDart

• Work with fast-growing global SaaS companies
• Be part of a team building an AI-first marketing engine
• Get real ownership early
• Learn faster than you would anywhere else in paid media