Paid Media Analyst

TripleDart, Inc.; India; Ibrido; INR 600.000 - 900.000; Tempo pieno

Vantaggi offerti da questo lavoro

Ownership early in your career

Fast-paced learning environment

Work with global SaaS companies

Descrizione del lavoro

TripleDart - Extended B2B SaaS Growth Team is seeking a Paid Media Specialist in Bengaluru, India, to manage multiple B2B SaaS accounts end-to-end. This role emphasizes strategy, execution, and optimization to drive pipeline and revenue outcomes.

You will work with various platforms including Google Ads, LinkedIn Ads, and Meta Ads, collaborating with cross-functional teams. Successful candidates will have a strong grasp of data analysis and campaign management in a fast-paced, AI-driven environment.

Competenze

• Experience in managing multiple B2B SaaS accounts.
• Strong understanding of paid media campaigns.
• Familiarity with conversion tracking and analytics.

Mansioni

• Plan and optimize paid media campaigns across various platforms.
• Manage budgets and ensure alignment with revenue goals.
• Analyze performance and adjust strategies accordingly.

Conoscenze

Campaign management

Data analysis

AI tools usage

Budget management

Strumenti

Google Ads

LinkedIn Ads

Meta Ads

Microsoft Ads

Descrizione del lavoro

TripleDart Digital is a B2B SaaS performance marketing agency working with some of the most ambitious SaaS companies globally — typically scaling from $5M to $100M+ ARR across the US, Europe, and APAC.

We’re not a traditional agency:

• We focus on pipeline, SQLs, and revenue — not vanity metrics
• We build full-funnel paid media engines, not isolated campaigns
• We operate as an AI-first team, where automation, predictive optimization, and AI-driven creative testing are part of everyday work

We’re building for where paid media is going — not where it’s been.

Role Overview (Summary)

This is a high-ownership Paid Media Specialist role where you’ll manage 2–4 B2B SaaS accounts end-to-end.

You’ll be responsible for:

• Strategy, execution, and optimization
• Driving pipeline and revenue outcomes
• Using AI tools and workflows daily

Key Responsibilities

• Plan, launch, and optimize campaigns across:
  • Google Ads, Microsoft (Bing) Ads
  • LinkedIn Ads, Meta Ads
  • Reddit Ads, X (Twitter) Ads
• Manage budgets, bids, and pacing aligned to revenue goals
• Build and refine audience segments:
  • Intent-based, firmographic, ABM lists, retargeting, lookalikes
• Ensure accurate tracking:
  • Conversion tracking, UTMs, CRM integration
• Develop full-funnel strategies tied to pipeline and revenue
• Run structured experiments (A/B testing across creatives, audiences, bidding)
• Analyze performance across channels and reallocate budgets based on impact
• Use AI tools for: Ad copy, research, analysis, and optimization
• Automate reporting and repetitive workflows
• Collaborate with cross-functional teams (Copy, Creative, SEO, RevOps)
• Participate in client calls with insights and recommendations

What Your Day-to-Day Looks Like

• Launching and scaling campaigns across:
  • Google, Microsoft (Bing), LinkedIn, Meta
  • Reddit and X (yes, we experiment where others don’t)
• Managing budgets, bids, and pacing tied to revenue goals
• Intent-based, ABM lists, retargeting, lookalikes
• Writing and testing ad copy — with AI as your co-pilot
• Running structured experiments (not guesswork)
• Connecting ad performance to CRM data and real pipeline

What Success Looks Like

• You consistently drive pipeline and revenue impact
• Your accounts are structured, optimized, and scalable
• You run high-quality experiments and act on data
• You contribute to AI workflows and team learnings
• Clients trust your thinking — not just your execution

Why Join TripleDart

• Work with fast-growing global SaaS companies
• Be part of a team building an AI-first marketing engine
• Get real ownership early
• Learn faster than you would anywhere else in paid media