Paid Media Analyst

TripleDart - Extended B2B SaaS Growth Team; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Ownership early in your career

Fast-paced learning environment

Work with global SaaS companies

Job summary

TripleDart - Extended B2B SaaS Growth Team is seeking a Paid Media Specialist in Bengaluru, India, to manage multiple B2B SaaS accounts end-to-end. This role emphasizes strategy, execution, and optimization to drive pipeline and revenue outcomes.

You will work with various platforms including Google Ads, LinkedIn Ads, and Meta Ads, collaborating with cross-functional teams. Successful candidates will have a strong grasp of data analysis and campaign management in a fast-paced, AI-driven environment.

Qualifications

• Experience in managing multiple B2B SaaS accounts.
• Strong understanding of paid media campaigns.
• Familiarity with conversion tracking and analytics.

Responsibilities

• Plan and optimize paid media campaigns across various platforms.
• Manage budgets and ensure alignment with revenue goals.
• Analyze performance and adjust strategies accordingly.

Skills

Campaign management

Data analysis

AI tools usage

Budget management

Tools

Google Ads

LinkedIn Ads

Meta Ads

Microsoft Ads

Job description

TripleDart Digital is a B2B SaaS performance marketing agency working with some of the most ambitious SaaS companies globally — typically scaling from $5M to $100M+ ARR across the US, Europe, and APAC.

We’re not a traditional agency:

• We focus on pipeline, SQLs, and revenue — not vanity metrics
• We build full-funnel paid media engines, not isolated campaigns
• We operate as an AI-first team, where automation, predictive optimization, and AI-driven creative testing are part of everyday work

We’re building for where paid media is going — not where it’s been.

Role Overview (Summary)

This is a high-ownership Paid Media Specialist role where you’ll manage 2–4 B2B SaaS accounts end-to-end.

You’ll be responsible for:

• Strategy, execution, and optimization
• Driving pipeline and revenue outcomes
• Using AI tools and workflows daily

Key Responsibilities

• Plan, launch, and optimize campaigns across:
  • Google Ads, Microsoft (Bing) Ads
  • LinkedIn Ads, Meta Ads
  • Reddit Ads, X (Twitter) Ads
• Manage budgets, bids, and pacing aligned to revenue goals
• Build and refine audience segments:
  • Intent-based, firmographic, ABM lists, retargeting, lookalikes
• Ensure accurate tracking:
  • Conversion tracking, UTMs, CRM integration
• Develop full-funnel strategies tied to pipeline and revenue
• Run structured experiments (A/B testing across creatives, audiences, bidding)
• Analyze performance across channels and reallocate budgets based on impact
• Use AI tools for: Ad copy, research, analysis, and optimization
• Automate reporting and repetitive workflows
• Collaborate with cross-functional teams (Copy, Creative, SEO, RevOps)
• Participate in client calls with insights and recommendations

What Your Day-to-Day Looks Like

• Launching and scaling campaigns across:
  • Google, Microsoft (Bing), LinkedIn, Meta
  • Reddit and X (yes, we experiment where others don’t)
• Managing budgets, bids, and pacing tied to revenue goals
• Intent-based, ABM lists, retargeting, lookalikes
• Writing and testing ad copy — with AI as your co-pilot
• Running structured experiments (not guesswork)
• Connecting ad performance to CRM data and real pipeline

What Success Looks Like

• You consistently drive pipeline and revenue impact
• Your accounts are structured, optimized, and scalable
• You run high-quality experiments and act on data
• You contribute to AI workflows and team learnings
• Clients trust your thinking — not just your execution

Why Join TripleDart

• Work with fast-growing global SaaS companies
• Be part of a team building an AI-first marketing engine
• Get real ownership early
• Learn faster than you would anywhere else in paid media