Opportunity For Brand Manager

Paradise Food Court; Hyderabad; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Mediclaim Policy - Includes Family & 2

Life & Accident policy

Mobile Reimbursement

PF & Retirement benefits as per theact

Growth & Promotion Path

Job summary

Paradise Food Court, Hyderabad-based, seeks a Brand Manager to strengthen its iconic Biryani brand presence across channels. You will lead storytelling, campaigns, and consumer engagement to grow brand equity in a fast-paced, multi-formatrestaurant environment.

Ideal candidate has 5–8 years in brand marketing, with strong copywriting skills, and experience coordinating with agencies and internal teams. Located in Hyderabad, this on-site role offers growth opportunities.

Qualifications

• Strong brand management and communication skills.
• Experience creating brand campaigns across digital and offline channels.
• Ability to translate consumer insights into compelling briefs.
• Excellent copywriting and storytelling abilities.
• Experience collaborating with agencies and internal teams.

Responsibilities

• Develop and maintain brand positioning and tone of voice across channels.
• Create creative campaigns, campaigns concepts, taglines, scripts, and social content.
• Lead campaign planning across digital, outdoor, PR, and in-store channels.
• Manage digital and social media content to enhance brand visibility.
• Monitor campaign performance and derive data-driven improvements.

Skills

Brand management

Storytelling & copywriting

Campaign concepts

Digital marketing

Social media

Content strategy

Brand analytics

Education

Bachelor's in Marketing/Advertising/Management

MBA in Marketing (advantage)

Tools

Canva

Figma

Adobe Creative Suite

Job description

Company Description: Beginning as a modest caf in 1953, Paradise Food Court Pvt Ltd. (Paradise Biryani) has grown into one of the most admired restaurant chains in the country. It is an iconic fixture in Hyderabad, recognized for serving the best Biryani and award-winning cuisine loved for its purity and taste. With multiple formats including cafes, bakeries, and restaurants, Paradise ensures top-notch quality and hygiene standards. Recognized by respected media for authentic Hyderabadi cuisine, Paradise is poised for growth, opening new outlets in several cities across India in the coming years.

Role Objective:

We are looking for a creative and dynamic Brand Manager to strengthen Paradise Biryanis brand positioning, storytelling, and consumer engagement across multiple marketing channels.

The ideal candidate will be responsible for developing compelling brand campaigns, creative concepts, and impactful communication that reflects Paradises rich Hyderabad heritage while connecting with younger and national audiences.

This role requires strong expertise in brand strategy, creative copywriting, campaign execution, and cross-functional collaboration to build brand awareness, customer preference, and long-term brand equity.

Key Responsibilities:

1. Brand Strategy & Positioning

• Develop and maintain consistent brand positioning, tone of voice, and communication guidelines across all marketing channels.
• Strengthen Paradise Biryanis brand identity through compelling storytelling and culturally relevant campaigns.
• Ensure brand consistency across digital, social media, in-store branding, packaging, outdoor advertising, and PR.
• Develop emotional and consumer-focused brand communication beyond promotional and discount-led messaging.

2. Creative Campaign Development & Copywriting

• Conceptualize and execute creative brand campaigns, festive promotions, product launches, and new store opening campaigns.
• Develop engaging campaign concepts, taglines, headlines, scripts, social media captions, and promotional content.
• Translate consumer insights and business objectives into effective creative briefs for internal designers and external agencies.
• Drive innovative storytelling that connects Paradises heritage with evolving consumer preferences.

3. Marketing Campaign Execution

• Plan and coordinate brand campaigns across digital, social media, ATL, BTL, in-store, and PR channels.
• Collaborate with the Senior Brand Lead, creative agencies, digital partners, and internal marketing teams.
• Ensure timely execution of marketing campaigns within approved budgets and brand guidelines.
• Review creative deliverables and provide constructive feedback to maintain quality and consistency.

4. Digital & Social Media Brand Management

• Develop engaging social media content strategies to improve brand visibility and audience engagement.
• Monitor social media engagement, reach, follower growth, and campaign performance.
• Identify emerging consumer trends, food culture insights, and creative opportunities.
• Work with digital and creative teams to improve content effectiveness and brand relevance.

5. Brand Performance & Analytics

• Monitor brand health indicators, including awareness, consideration, preference, and advertising recall.
• Evaluate campaign effectiveness using engagement metrics, CTR, CVR, and consumer feedback.
• Conduct post-campaign reviews to identify opportunities for improvement.
• Recommend data-driven improvements to strengthen brand communication and marketing effectiveness.

Required Skills & Competencies

• Strong understanding of brand management, positioning, and brand communication.
• Excellent creative thinking, storytelling, and copywriting skills.
• Experience developing campaign concepts, scripts, taglines, and marketing content.
• Hands-on experience in digital marketing, social media, in-store branding, and BTL campaigns.
• Working knowledge of ATL advertising and public relations.
• Strong understanding of Indian consumer behaviour, food culture, and market trends.
• Ability to develop creative briefs and coordinate with designers and external agencies.
• Strong analytical skills to evaluate campaign and social media performance.
• Excellent communication, stakeholder management, and project coordination skills.
• High attention to detail, creativity, and brand consistency.

Educational Qualifications

• Bachelor's degree in Marketing, Advertising, Mass Communication, Business Administration, or a related field.
• MBA in Marketing or a relevant postgraduate qualification is an added advantage.

Experience Requirements

• 5 - 8 years of relevant experience in Brand Marketing, Creative Strategy, Advertising, or Copywriting.
• Proven experience conceptualizing and executing brand campaigns across digital, social media, and offline channels.
• Experience working with creative agencies, production partners, and internal marketing teams.
• Exposure to festive campaigns, product launches, and retail/store launch activities.
• Experience in FMCG, QSR, Food & Beverage, Consumer Brands, Media, or Creative Agencies is preferred.
• Candidates with strong creative agency backgrounds in copywriting, brand strategy, or brand solutions are encouraged to apply.
• A portfolio showcasing campaign concepts, copywriting, and creative work is preferred.

Preferred Skills

• Working knowledge of Canva, Figma, Adobe Creative Suite, or similar design tools.
• Proficiency in Hindi and/or Telugu in addition to English.
• Familiarity with social media analytics and social listening tools.
• Experience working with food, lifestyle, culture, or mass-premium consumer brands.

Location: Gachibowli

What We Offer - Perks & Benefits:

1. Mediclaim Policy - Includes Family & parents

2. Life & Accident policy

3. Mobile Reimbursement

4. PF & Retirement benefits as per the act

5. Growth & Clear Promotion Path