On & Off Trade Specialist - Pune

Campari Group; Delhi; On-site; INR 500,000 - 800,000; Full time

Job summary

Campari Group in Delhi is seeking an On & Off Trade Specialist to plan and execute brand objectives across on- and off-premise channels. You will drive sales, profitability, and market share while coordinating with distributors and local teams.

You will oversee orders, budgets, pricing, and in-store visibility, ensuring timely promotions and stock replenishment. Strong relationship skills and liquor industry knowledge are essential.

Qualifications

• Experience in liquor industry is required.
• Ability to network and build relationships with clients and distributors.
• Experience in merchandising/retail and activation planning.
• Strong attention to detail and time management skills.
• Familiarity with regulatory guidelines in liquor sector.
• Proficient in MS Office tools (Word/Excel/Outlook/PowerPoint).

Responsibilities

• Oversee distributor relationships, shipment delivery, depletion tracking, and overall operations.
• Manage all aspects of On and Off Trade execution.
• Ensure timely processing of purchase orders, A&P budgets, and claim settlements.
• Ensure brand availability, menu listing, and appropriate pricing in on-premise outlets.
• Monitor outlet-level inventory and plan stock replenishment aligned with sales opportunities.
• Ensure products are priced, ticketed, and displayed across shelves and displays.
• Execute in-store visibility initiatives and build impactful displays as per annual plans.
• Manage visibility calendars and activation, ensuring flawless brand experiences.
• Plan, execute, and review gift-pack promotions to meet objectives.
• Deliver merchandising services tailored to diverse customer needs.
• Build and maintain relationships with counter salesmen, bar managers, restaurant managers, and GMs.
• Handle ad hoc administrative tasks as required.

Skills

Liquor industry exp

Relationship building

Merchandising

Retail activation

MS Office

Time management

Attention to detail

Regulatory knowledge

Tools

MS Office

Job description

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description Of The Role

The On & Off Trade Specialist is responsible for planning & executing the brand objectives in both On and off trade outlets. Ensuring that Commercial & Brand objectives for the on & off premise channel, brand and customer KPI's are delivered (including: Sales, Profitability, Market Share).

Reporting to the Commercial Manager, you will be responsible for the following:

• Oversee distributor relationships, shipment delivery, depletion tracking, and overall operations
• Manage all aspects of On and Off Trade execution
• Ensure timely processing of purchase orders, A&P budgets, and claim settlements for operational excellence
• Ensuring brand availability, menu listing, and appropriate pricing in on-premise outlets
• Monitor outlet-level inventory and plan stock replenishment aligned with sales opportunities
• Ensure products are correctly priced, ticketed, and displayed across unpaid shelves and paid elements (wall bays, gondolas, shelf-in-shelf)
• Execute in-store visibility initiatives and build impactful displays as per annual plans
• Manage visibility and activation calendars, ensuring flawless execution of brand experiences
• Plan, execute, and review gift-pack promotions to deliver pre-aligned objectives
• Deliver merchandising services tailored to diverse customer needs
• Build and maintain strong relationships with counter salesmen, bar managers, restaurant managers, and general managers
• Handle ad hoc administrative tasks as required

What we are looking for:

• Self-motivator
• Liquor Industry experience of 3+yrs
• Ability to network and build relationships
• Previous merchandising &/or retail experience
• Knowledge of retail activation planning/ management/ operation
• High attention to detail
• Excellent time management skills
• Basic to intermediate MS Office (word, Excel, Outlook and PowerPoint)
• Ability to work varied hours
• Knowledge of the Liquor industry and regulatory environment, and communication guidelines

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.