Brand Ambassador, North & East

Campari Group; Delhi; On-site; INR 450,000 - 650,000; Full time

Job summary

Campari India is seeking a Brand Ambassador to drive the drink strategy for key brands and lead training for external and internal stakeholders in the assigned area. You will collaborate with Marketing and Commercial teams to define strategies, identify outlets, and execute plans across On and Off Premise accounts.

The role focuses on developing brand presence, engaging distributors, and enabling trade and consumer trials through activations and training initiatives aligned with Campari’s 5-year

Qualifications

• Significant liquor industry experience with strong On Premise focus.
• Leadership and coaching capabilities.
• Strong relationships in On Premise channel.
• Sales experience is highly regarded.

Responsibilities

• Work closely with the marketing team to support on-premise activation sessions and events.
• Ensure POS materials comply with Brand Guidelines and are available in required quantities.
• Assist in developing and executing Consumer & Shopper activations, including POS, displays, and sampling.
• Collaborate with Commercial team to meet activation calendar objectives.
• Coordinate with the distributor for stock, execution and other requirements.
• Coordinate with local agency partners to execute activations.
• Capture ad-hoc market opportunities to showcase Campari brands (concerts, parties, launches).
• Manage POSM and deploy to the right outlets; keep inventory and procure locally produced POSM.
• Raise drinks knowledge within distributor networks and educate on Campari portfolio.
• Assist in developing face-to-face training modules and training of staff.
• Manage payments with distributor and other partners.

Skills

Creativity

Mixology

Cocktail lists

Public Speaking

Training skills

Networking

Brand focus

Job description

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description Of The Role

Consumer and shopper activations help us bring our brands to life. It creates an opportunity to connect with our consumers and shoppers to enhance their experience whilst in-store and in venues. As Brand Ambassador with Campari India, you will supports the drink strategy on key brands and leads the on- and offline training of both external and internal stake holders, for all Campari Brands, in assigned area according to our 5-year Strategic Business Plan objectives.

The Brand Ambassador is as well directly responsible for the development and activation of key brands including defining the drink strategy together with Marketing and commercial team. This includes defining strategy based on global and regional strategy, identify outlets and private consumers and approach them and execute strategy.

Mission/Objectives

The Brand Ambassador will build the profile of Campari brands through engaged customers, develop skills and enthusiasm with our distributors and their sales and marketing teams and facilitate trade and consumer trial of Campari brands through our key On and off Premise Accounts.

Working closely with the marketing- and commercial team in creating content for our training tools, training and enrolment of bartenders as well as support the training and enrolment of commercial teams across the area assigned.

Key Responsibilities And Activities

• Working closely with the marketing team, support on premise and industry focused activation sessions and events
• Ensures POS is 100% Brand Guideline compliant and 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant channels
• Support in the development and execution of Consumer & Shopper activations, including point of sale, in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines
• Work collaboratively with the Commercial team to ensure compliance to activation calendar objectives
• Coordinate with the distributor for stock, execution and other requirements
• Coordination with the local agency partners to execute activations
• Capture Ad-hoc opportunities in the market and plug in our brands (E.g. concerts, parties, launches etc.)
• Manage the POSM and deploy in the right outlets
• Keep inventory of all POSM and procure all locally produced POSM
• Raise “drinks” knowledge and capability within the local distributors and wholesaler network and educate employees on Campari portfolio including product attributes, history and usage
• Support the development of face to face training module development
• Manage payments with distributor and other partners

Experience Required

• Significant Liquor Industry experience essential, with strong On Premise focus 5 years +
• Strong Leadership and coaching capability
• Strong relationships in On Premise
• Sales experience highly regarded

Skills

• Creativity
• Expertise in mixology
• Ability to create cocktail lists across all levels of the On Premise
• Ability to convey passion for our brands
• Ability to network and build strong relationships
• Brand and consumer focused
• Industry knowledge of local and interregional brands & competitors
• Awareness of local and global market and consumer trends
• Bar management acumen
• Public Speaking and presentation skills
• Training Skills

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.