Brand Ambassador North And East

Campari Group; India; On-site; INR 300,000 - 540,000; Full time

Job summary

Campari Group India is seeking a Brand Ambassador to lead on-premise and in-store activations, connecting consumers with our portfolio. You will train distributors, manage events, and ensure brand guidelines are followed across channels.

The role emphasizes a strong mixology background and outstanding presentation skills. With five-plus years in liquor sales or on-premise roles, you will build relationships with bars, clubs, and outlets, coordinating with the marketing team for launches and

Qualifications

• Significant Liquor Industry experience essential, with strong On Premise focus (5+ years).
• Strong leadership and coaching capabilities.
• Strong relationships in On Premise channels.
• Sales experience is a plus.

Responsibilities

• Support on premise activation sessions and events with marketing team.
• Ensure POS and displays comply with brand guidelines and visibility objectives.
• Develop and execute consumer and shopper activations including sampling and point-of-sale tools.
• Coordinate with distributors to manage stock and activation calendars.
• Educate distributor staff on Campari portfolio and product attributes.
• Collaborate with local agencies to execute activations.

Skills

Creativity

Mixology

Public speaking

Training skills

Job description

Job Description: Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people. Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description Of The Role

Consumer and shopper activations help us bring our brands to life. It creates an opportunity to connect with our consumers and shoppers to enhance their experience whilst in-store and in venues. As Brand Ambassador with Campari India, you will supports the drink strategy on key brands and leads the on- and offline training of both external and internal stake holders, for all Campari Brands, in assigned area according to our 5-year Strategic Business Plan objectives.

Mission/Objectives

The Brand Ambassador will build the profile of Campari brands through engaged customers, develop skills and enthusiasm with our distributors and their sales and marketing teams and facilitate trade and consumer trial of Campari brands through our key On and off Premise Accounts.

Key Responsibilities And Activities

• Working closely with the marketing team, support on premise and industry focused activation sessions and events
• Ensures POS is 100% Brand Guideline compliant and 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant channels
• Support in the development and execution of Consumer & Shopper activations, including point of sale, in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines
• Work collaboratively with the Commercial team to ensure compliance to activation calendar objectives
• Coordinate with the distributor for stock, execution and other requirements
• Coordination with the local agency partners to execute activations
• Capture Ad-hoc opportunities in the market and plug in our brands (E.g. concerts, parties, launches etc.)
• Manage the POSM and deploy in the right outlets
• Keep inventory of all POSM and procure all locally produced POSM
• Raise “drinks” knowledge and capability within the local distributors and wholesaler network and educate employees on Campari portfolio including product attributes, history and usage
• Support the development of face to face training module development
• Manage payments with distributor and other partners

Experience Required

• Significant Liquor Industry experience essential, with strong On Premise focus 5 years +
• Strong Leadership and coaching capability
• Strong relationships in On Premise
• Sales experience highly regarded

Skills

• Creativity
• Expertise in mixology
• Ability to create cocktail lists across all levels of the On Premise
• Ability to convey passion for our brands
• Ability to network and build strong relationships
• Brand and consumer focused
• Industry knowledge of local and interregional brands & competitors
• Awareness of local and global market and consumer trends
• Bar management acumen
• Public Speaking and presentation skills
• Training Skills

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.