Marketing Manager - Aperitifs

Campari Group; India; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Campari Group in India seeks a dynamic marketing professional to bridge brand strategy with sales execution. You will build trust with the sales force, partner with CCM managers, and drive campaigns that measurably lift depletion and ROI.

As the category’s innovation hub, you will engage suppliers and agencies to co-create activations, sponsorships, and digital campaigns, ensuring strong market impact and visibility.

Qualifications

• Strong commercial acumen and ability to build trust with sales teams.
• Expertise in digital marketing, funnel management, and performance metrics.
• PR and media relations skills to enhance brand visibility.
• Analytical rigor in M&E, ROI tracking, and consumer insights.
• Experience in working with research agencies and applying consumer insights, including understanding consumer behavior, usage & attitudes (U&A).
• Creative ideation to drive category innovation.
• Relationship-building with suppliers, partners, and vendors.
• Market orientation with continuous immersion and feedback loops.

Responsibilities

• Strategic Brand Thinking & Global Alignment: shape brand strategy aligned with global guidelines.
• Commercial Engagement, On-Ground Execution & Monitoring: design depletion-focused programs with CCM and sales teams.
• Digital Marketing & Funnel Optimization: manage digital campaigns and optimize funnel stages.
• PR & Brand Visibility: drive PR initiatives to boost category positioning and awareness.
• Consumer Insights & Market Orientation: translate insights into actionable campaigns and activations.
• Ideation & Partnerships: generate fresh ideas and co-create sponsorships with partners.
• Activity Calendar & Reporting: maintain calendars and report on ROI and execution.
• Market Immersion: spend in-market days to monitor activations and gather insights.
• Market Research & Consumer Studies: commission studies and translate findings into strategy.

Skills

Commercial acumen

Digital marketing

PR & media relations

Analytics & M&E

Consumer insights

Creative ideation

Relationship building

Market immersion

Job description

Job Description:

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

General Description Of The Role

We are looking for a dynamic, commercially astute professional to bridge marketing strategy with business outcomes. Reporting to the Head of Brands, this role will be the vital connector between brand vision and sales execution—building trust with the sales force, collaborating with CCM managers, and ensuring every initiative drives measurable depletion results.

As the category’s innovation hub, the individual will continuously engage suppliers, partners, and vendors to co-create impactful activations, sponsorships, and campaigns. With strong market immersion and disciplined monitoring & evaluation (M&E), the role will guarantee that each initiative enhances sales, visibility, and ROI.

Key Responsibilities

• Strategic Brand Thinking & Global Alignment
• Build strategic thinking around the brands in line with the global marketing strategy.
• Drive global brand pillars in local markets by connecting with the global team and adapting content for India as per brand guidelines.
• Create differentiated, innovative, and clutter-breaking campaigns with fresh ideas to strengthen brand health scores in India.
• KPIs: Brand health score uplift, campaign differentiation index, global-to-local content adaptation success.
• Commercial Engagement, On-Ground Execution & Monitoring
• Partner closely with CCM managers and sales teams to design depletion-focused programs.
• Lead category conversations with commercial teams to align priorities and identify growth opportunities.
• Drive flawless execution of trade activations, sponsorships, and vendor-led initiatives.
• Establish robust M&E frameworks to measure ROI, depletion impact, and execution quality.
• KPIs: Depletion uplift %, sales team trust index, execution excellence rating, activity ROI, depletion target achievement.
• Digital Marketing & Funnel Optimization
• Manage paid, owned, and earned digital campaigns with measurable outcomes.
• Build and refine digital funnels (awareness → engagement → conversion → loyalty).
• Partner with agencies to monitor CTR, CPA, conversion rates, and attribution models.
• KPIs: Funnel conversion %, digital ROI, industry benchmark comparison.
• PR & Brand Visibility
• Drive PR initiatives to strengthen category positioning and brand awareness.
• Collaborate with media partners, influencers, and agencies to amplify campaigns.
• KPIs: PR reach, earned media value, brand awareness uplift.
• Consumer Insights & Market Orientation
• Use consumer insights to refine campaigns and activations.
• Track trends, competitor activity, and shopper behavior to inform strategy.
• KPIs: Insight-to-action ratio, consumer engagement metrics, competitor tracking reports.
• Ideation & Partnerships
• Serve as the category’s innovation hub, generating fresh ideas.
• Engage suppliers, partners, and vendors to co-create sponsorships and initiatives.
• KPIs: New initiatives launched, supplier engagement score, innovation ROI.
• Activity Calendar & Reporting
• Maintain detailed activity calendars with milestones and responsibilities.
• Provide structured reporting on execution, budget utilization, and ROI.
• KPIs: Calendar compliance, reporting accuracy, activity completion %.
• Market Immersion
• Dedicate ≥7 working days/month in market to monitor activations, engage trade partners, and gather insights.
• KPIs: Market immersion compliance, trade partner trust index, activation quality score.
• Market Research & Consumer Studies
• Partner with research agencies to design and execute consumer studies (U&A, shopper behavior, segmentation).
• Translate insights into actionable strategies for campaigns, activations, and category growth.
• Continuously monitor competitor research and industry benchmarks.
• KPIs: Research-to-strategy conversion %, consumer insight adoption rate, competitor intelligence reports.

Capabilities Required

• Strong commercial acumen and ability to build trust with sales teams.
• Expertise in digital marketing, funnel management, and performance metrics.
• PR and media relations skills to enhance brand visibility.
• Analytical rigor in M&E, ROI tracking, and consumer insights.
• Experience in working with research agencies and applying consumer insights, including understanding consumer behavior, usage & attitudes (U&A), and translating findings into actionable strategies.
• Creative ideation to drive category innovation.
• Relationship-building with suppliers, partners, and vendors.
• Market orientation with continuous immersion and feedback loops.

Experience Required

• 4–7 years in mix of AlcoBev + FMCG, ideally with startup exposure for agility and innovation.
• Proven success in depletion-focused initiatives and commercial team engagement.
• Experience in digital performance marketing, funnel optimization, and PR campaigns.
• Demonstrated ability to track and report ROI at campaign and activity levels.
• Hands‑on experience in market activations, sponsorships, and vendor partnerships.
• Exposure to consumer insights and ability to translate them into actionable strategies.
• Experience in leveraging consumer research and U&A studies to shape marketing and commercial strategies.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well‑being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.