Officer - Marketing (Export)

Relaxo; Delhi; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Relaxo is seeking a strategic Export Marketing Leader to craft and execute international marketing plans that align with global sales targets. The role involves identifying new markets, managing distributor relationships, and steering digital campaigns to boost brand presence overseas.

The candidate will work closely with Sales Managers, coordinate international trade show participation, and develop market-specific promotional materials to support growth in export markets.

Responsibilities

• Develop and implement export marketing strategies aligned with the company's business objectives and international sales targets.
• Identify and evaluate potential export markets, customer segments, distribution channels, and business opportunities.
• Conduct market research to understand customer needs, competitor activities, pricing trends, and market developments.
• Develop annual export marketing plans, budgets, promotional strategies, and market expansion initiatives.
• Recommend market entry strategies and product positioning for international markets.
• Work closely with Sales Managers to develop and execute export sales and marketing plans.
• Coordinate regular meetings with Sales Managers to review sales performance, market developments, customer feedback, and new business opportunities.
• Align marketing campaigns, promotions, and customer engagement activities with sales targets and business priorities.
• Provide Sales Managers with market intelligence, competitor analysis, product information, promotional materials, and sales support tools.
• Collaborate with Sales Managers to identify prospective customers, distributors, agents, and strategic business partners in export markets.
• Support the preparation of customer proposals, presentations, product launches, trade promotions, and international sales campaigns.
• Monitor the effectiveness of joint sales and marketing initiatives and recommend improvements.
• Ensure clear communication between marketing and sales teams regarding customer requirements, market trends, pricing strategies, and promotional activities.
• Identify new export markets and develop strategies to increase the company's international market share.
• Build and maintain relationships with overseas distributors, importers, agents, and business partners.
• Participate in international trade fairs, exhibitions, business meetings, and industry events.
• Develop market-specific promotional strategies and adapt marketing materials to suit local market requirements.
• Monitor international trade developments, customer preferences, and competitor activities to identify growth opportunities.
• Plan and execute export marketing campaigns to promote the company's products and services internationally.
• Coordinate the development of product brochures, presentations, catalogues, digital content, and other marketing materials.
• Ensure consistent brand positioning and messaging across export markets.
• Work with the sales team to implement product promotions, launches, and customer retention initiatives.
• Evaluate campaign performance and recommend improvements based on market response and sales results.
• Develop and implement digital marketing strategies to support export sales growth, international market expansion, and brand awareness.
• Plan, develop, and execute digital marketing campaigns across relevant platforms, including LinkedIn, Facebook, Instagram, email marketing, and other industry-specific digital channels.
• Develop and manage digital advertising campaigns, including Google Ads and social media advertising, in line with approved marketing budgets and target market priorities.
• Create and coordinate the production of digital marketing content, including product presentations, brochures, promotional videos, case studies, customer testimonials, newsletters, and industry updates.
• Collaborate with Sales Managers to develop market-specific digital campaigns that support product promotions, new product launches, distributor recruitment, and customer acquisition.
• Prepare regular digital marketing performance reports covering campaign results, lead quality, cost per lead, website performance, and contribution to export sales.
• Research competitors' online presence, digital marketing activities, product positioning, and customer engagement strategies to identify opportunities for competitive advantage.
• Ensure digital marketing content is consistent with the company's brand guidelines and tailored to the needs, language, and business practices of target export markets.
• Coordinate with external digital marketing agencies, website developers, designers, and content creators where required.
• Monitor export sales performance against agreed targets in collaboration with Sales Managers.
• Analyse sales reports, market trends, customer performance, and campaign effectiveness.
• Prepare regular export marketing reports highlighting achievements, challenges, opportunities, and recommended actions.
• Track marketing expenditure and ensure effective utilisation of the export marketing budget.
• Provide management with insights and recommendations to improve sales growth, profitability, and market penetration.
• Assist in developing sales forecasts and market development plans with Sales managers.
• Liaise with finance on marketing budgets and campaign expenditure.
• Collaborate with customer service teams to improve customer satisfaction and strengthen long-term relationships.
• Ensure export marketing activities comply with applicable company policies, trade requirements, and relevant market regulations.
• Support Sales Managers in maintaining strong relationships with key international customers and distributors.
• Gather and communicate customer feedback to improve products, services, and marketing strategies.
• Assist in resolving market-related customer concerns in collaboration with the relevant internal teams.
• Promote a customer-focused culture and encourage effective collaboration across departments.

Job description

Role & responsibilities

Export Marketing Strategy and Planning

• Develop and implement export marketing strategies aligned with the company's business objectives and international sales targets.
• Identify and evaluate potential export markets, customer segments, distribution channels, and business opportunities.
• Conduct market research to understand customer needs, competitor activities, pricing trends, and market developments.
• Develop annual export marketing plans, budgets, promotional strategies, and market expansion initiatives.
• Recommend market entry strategies and product positioning for international markets.

2. Coordination and Collaboration with Sales Managers

• Work closely with Sales Managers to develop and execute export sales and marketing plans.
• Coordinate regular meetings with Sales Managers to review sales performance, market developments, customer feedback, and new business opportunities.
• Align marketing campaigns, promotions, and customer engagement activities with sales targets and business priorities.
• Provide Sales Managers with market intelligence, competitor analysis, product information, promotional materials, and sales support tools.
• Collaborate with Sales Managers to identify prospective customers, distributors, agents, and strategic business partners in export markets.
• Support the preparation of customer proposals, presentations, product launches, trade promotions, and international sales campaigns.
• Monitor the effectiveness of joint sales and marketing initiatives and recommend improvements.
• Ensure clear communication between marketing and sales teams regarding customer requirements, market trends, pricing strategies, and promotional activities.

3. International Market Development

• Identify new export markets and develop strategies to increase the company's international market share.
• Build and maintain relationships with overseas distributors, importers, agents, and business partners.
• Participate in international trade fairs, exhibitions, business meetings, and industry events.
• Develop market-specific promotional strategies and adapt marketing materials to suit local market requirements.
• Monitor international trade developments, customer preferences, and competitor activities to identify growth opportunities.

4. Marketing Campaigns and Brand Development

• Plan and execute export marketing campaigns to promote the company's products and services internationally.
• Coordinate the development of product brochures, presentations, catalogues, digital content, and other marketing materials.
• Ensure consistent brand positioning and messaging across export markets.
• Work with the sales team to implement product promotions, launches, and customer retention initiatives.
• Evaluate campaign performance and recommend improvements based on market response and sales results.

5.Digital Marketing and Online Business Development

• Develop and implement digital marketing strategies to support export sales growth, international market expansion, and brand awareness.
• Plan, develop, and execute digital marketing campaigns across relevant platforms, including LinkedIn, Facebook, Instagram, email marketing, and other industry-specific digital channels.
• Develop and manage digital advertising campaigns, including Google Ads and social media advertising, in line with approved marketing budgets and target market priorities.
• Create and coordinate the production of digital marketing content, including product presentations, brochures, promotional videos, case studies, customer testimonials, newsletters, and industry updates.
• Collaborate with Sales Managers to develop market-specific digital campaigns that support product promotions, new product launches, distributor recruitment, and customer acquisition.
• Prepare regular digital marketing performance reports covering campaign results, lead quality, cost per lead, website performance, and contribution to export sales.
• Research competitors' online presence, digital marketing activities, product positioning, and customer engagement strategies to identify opportunities for competitive advantage.
• Ensure digital marketing content is consistent with the company's brand guidelines and tailored to the needs, language, and business practices of target export markets.
• Coordinate with external digital marketing agencies, website developers, designers, and content creators where required.

6. Sales Performance and Business Analysis

• Monitor export sales performance against agreed targets in collaboration with Sales Managers.
• Analyse sales reports, market trends, customer performance, and campaign effectiveness.
• Prepare regular export marketing reports highlighting achievements, challenges, opportunities, and recommended actions.
• Track marketing expenditure and ensure effective utilisation of the export marketing budget.
• Provide management with insights and recommendations to improve sales growth, profitability, and market penetration.
• Assist in developing sales forecasts and market development plans with Sales managers.

7. Cross-Functional Coordination

• Liaise with finance on marketing budgets and campaign expenditure.
• Collaborate with customer service teams to improve customer satisfaction and strengthen long-term relationships.
• Ensure export marketing activities comply with applicable company policies, trade requirements, and relevant market regulations.

8. Customer Relationship and Stakeholder Management

• Support Sales Managers in maintaining strong relationships with key international customers and distributors.
• Gather and communicate customer feedback to improve products, services, and marketing strategies.
• Assist in resolving market-related customer concerns in collaboration with the relevant internal teams.
• Promote a customer-focused culture and encourage effective collaboration across departments.

Key Performance Indicators (KPIs)

Performance will be measured against agreed business targets, including:

• Export revenue growth and achievement of export sales targets.
• Effectiveness of collaboration with Sales Managers and achievement of joint business objectives.
• Growth in market share and distributor or customer coverage.
• Return on investment from export marketing campaigns.
• Achievement of marketing plans within approved budgets.
• Quality and timeliness of market intelligence and management reports.
• Customer retention, satisfaction, and engagement.
• Conversion of marketing-generated leads into sales opportunities.
• Successful implementation of export market development initiatives.