SEO Specialist

IncorpX; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

IncorpX is seeking an experienced SEO lead to own the organic search for its large property. You will drive technical SEO, keyword research, content briefs, and internal linking while working directly with developers to keep fixes quick and impactful.

In this role you will audit existing assets, set a ranked opportunity list, and over six months run your own roadmap focused on traffic quality and qualified leads rather than rankings alone.

Qualifications

• 1 to 4 years of hands-on SEO experience where you personally made the changes, not only recommended them.
• Working command of technical SEO: crawling, indexing, canonical tags, redirects, XML sitemaps, robots.txt, and structured data.
• Confident with Google Search Console and GA4, plus at least one of Ahrefs, Semrush, or Screaming Frog.
• Able to turn an audit into a ranked action list with reasons attached, not a 90-row spreadsheet dump.
• Enough HTML, CSS, and JavaScript to read a page, find the problem, and describe the fix to a developer.
• Comfortable being measured on organic traffic quality and qualified leads.
• Clear written English. A large part of this role is explaining findings to people who are not SEOs.

Responsibilities

• Own the organic search roadmap: decide what gets fixed, written, or restructured, and in what order.
• Run technical SEO across crawling, indexing, canonicals, redirects, sitemaps, structured data, Core Web Vitals, and site architecture.
• Research keywords and search intent to find the commercial, informational, and location-based opportunities worth building for.
• Write content briefs the writers can work from, then review what gets published against the intent it was built for.
• Design and maintain internal linking so topical authority accumulates instead of being spread thin.
• Specify technical fixes for the development team and verify them after release.
• Own SEO through migrations, URL changes, and new directory launches so traffic survives the change.
• Track Search Console, GA4, rankings, and conversions, and explain what moved and why rather than only reporting it.
• Run documented SEO experiments and keep the results somewhere the rest of the team can use them.
• Follow how Google and AI search surfaces are changing, and adjust the approach before traffic moves.

Tools

Google Search Console

GA4

Ahrefs

Semrush

Screaming Frog

Job description

IncorpX runs a large organic property: 850+ published blogs and guides, 400+ service and landing pages, 50+ calculators, 30+ document generators, and programmatic location pages across 220 Indian cities and states. All of it is custom-built, so SEO changes go into the codebase instead of sitting in a plugin queue.You will own organic search for that property. That covers technical SEO, on-page work, keyword and intent research, content briefs, internal linking, and the analytics that connect rankings to qualified leads. You will work directly with the developers who maintain the site, so the gap between finding a problem and fixing it stays short.In your first three months you will audit what exists, fix what is measurably broken, and agree a ranked opportunity list with the marketing lead. By month six we expect you to be running your own roadmap: content clusters you scoped, technical fixes you specified, and reporting that shows what organic contributed to the pipeline.This role suits someone who wants ownership rather than a ticket queue, and who is comfortable being measured on traffic quality and leads rather than on rankings alone. If your SEO experience has been entirely through an agency intermediary and you have never touched a site structure directly, this will be a steep step up.

Responsibilities

• Own the organic search roadmap: decide what gets fixed, written, or restructured, and in what order.
• Run technical SEO across crawling, indexing, canonicals, redirects, sitemaps, structured data, Core Web Vitals, and site architecture.
• Research keywords and search intent to find the commercial, informational, and location-based opportunities worth building for.
• Write content briefs the writers can work from, then review what gets published against the intent it was built for.
• Design and maintain internal linking so topical authority accumulates instead of being spread thin.
• Specify technical fixes for the development team and verify them after release.
• Own SEO through migrations, URL changes, and new directory launches so traffic survives the change.
• Track Search Console, GA4, rankings, and conversions, and explain what moved and why rather than only reporting it.
• Run documented SEO experiments and keep the results somewhere the rest of the team can use them.
• Follow how Google and AI search surfaces are changing, and adjust the approach before traffic moves.

Requirements

• 1 to 4 years of hands-on SEO experience where you personally made the changes, not only recommended them.
• Working command of technical SEO: crawling, indexing, canonical tags, redirects, XML sitemaps, robots.txt, and structured data.
• Confident with Google Search Console and GA4, plus at least one of Ahrefs, Semrush, or Screaming Frog.
• Able to turn an audit into a ranked action list with reasons attached, not a 90-row spreadsheet dump.
• Enough HTML, CSS, and JavaScript to read a page, find the problem, and describe the fix to a developer.
• Comfortable being measured on organic traffic quality and qualified leads.
• Clear written English. A large part of this role is explaining findings to people who are not SEOs.