NPD- Innovation Head (Marketing)

Famyshine; Pune District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Famyshine in Pune is seeking a dynamic consumer-brand leader to guide product innovation and category building across skincare and FMCG. You will shape the innovation pipeline from opportunity to launch and scale, delivering differentiated propositions that win in the market.

Collaborating with the Co-Founder, you will define brand positioning and drive omnichannel growth, customer lifecycle management and expansion into adjacent categories.

Qualifications

• 1+15? years of experience? (not provided)

Responsibilities

• Lead Product Innovation by identifying consumer needs, market trends and translating insights into differentiated propositions.
• Define brand proposition, positioning and communication strategy for Ghar Soaps and related categories; drive growth through new customers and expansion into adjacent categories.
• Partner with Co-Founder to shape growth strategy, identify opportunities across channels and markets, and translate insights into strategic priorities for brand growth.

Skills

D2C experience

Digital acquisition

Omnichannel growth

Customer lifecycle management

Entrepreneurial mindset

Job description

Key Responsibilities

1. Product Innovation

• Identify deep consumer needs, market whitespace and emerging trends through a combination of data, research and market intelligence.
• Translate consumer insights into differentiated product propositions and innovation platforms with a clear right to win.
• Shape and drive the innovation pipeline from opportunity identification and concept development through launch and scale.

2. Brand & Category Building

• Define Ghar Soaps brand proposition, positioning and communication strategy.
• Build differentiated categories and products that create meaningful consumer preference.
• Drive growth through new customers, increased penetration and expansion into adjacent categories.

3. Commercial & Strategic Leadership

• Partner with the Co-Founder to shape the overall growth strategy, brand vision and long-term business priorities.
• Identify and evaluate new growth opportunities across consumers, categories, products, channels and markets to build the next phase of the business.
• Translate consumer, market and competitive insights into clear strategic priorities and a differentiated growth agenda for the brand

Desired Candidate Profile

• 1215 years of experience across D2C, skincare, beauty, personal care or FMCG, with strong exposure to consumer-led innovation and product launches.
• Strong understanding of D2C, digital acquisition, omnichannel growth and customer lifecycle management.
• Entrepreneurial, data-driven and hands-on, with the ability to thrive in a high-growth, promoter-led environment and take end-to-end ownership.
• A hands-on “roll-up-your-sleeves” leader, rather than a purely strategic or corporate marketing professional