New Products Manager

Ghar Soaps; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Gharsoops seeks an experienced leader to head Innovation and Strategy in its skincare category within the D2C brand. You will shape the long-term product vision, identify gaps, and guide concepts from ideation to launch, aligning with brand goals and consumer trends.

You will collaborate with R&D, packaging, regulatory, and operations to ensure timely, compliant development, monitor post-launch performance, and adjust the strategy based on data insights and market evolution.

Qualifications

• 7–10 years of experience in product innovation within a D2C skincare/beauty/wellness brand.
• Proven track record of leading initiatives from concept to commercialization.
• Strong grip on ecommerce, digital marketing, and data-driven strategy.

Responsibilities

• Define a long-term vision for product innovation.
• Identify market gaps via consumer insights, benchmarking, trend forecasting, and market analysis.
• Develop a 12–36 month innovation pipeline aligned with brand goals and commercial targets.
• Lead end-to-end development from ideation to testing and pre-launch planning.
• Collaborate with R&D, packaging, regulatory, and operations for timely compliant development.
• Monitor post-launch performance and category evolution to refine efforts.
• Adjust strategy based on data, insights, and emerging trends.

Skills

Product innovation

Category strategy

D2C ecommerce

Data insights

Brand building

Consumer insights

Skincare enthusiasm

Job description

Gharsoops is a fast-growing consumer brand focused on beauty & personal care. Our brand is focusing on unsolved problems in the skin care space and coming up with innovative products to solve it. It uses natural ingredients to build the product range.

Role Overview:

We are seeking a forward-thinking and insight-driven professional to lead Innovation and Strategy within a core skincare category of our growing Direct-to-Consumer (D2C) brand.This strategic position will be instrumental in identifying new opportunities, crafting future-facing product concepts, and overseeing end-to-end development from ideation to launch.You will be responsible for building and managing a robust innovation pipeline that aligns with our brand vision, resonates with our digitally native audience, and fuels sustained growth. This is a high-impact role that requires a unique blend of strategic mind, consumer insights, and concepts like none other.

Key Responsibilities:

• Define and drive a long-term strategic vision for product innovation in the company.
• Identify market gaps and opportunities through consumer insights, competitive benchmarking, trend forecasting, and market analysis.
• Develop a 12–36-month innovation pipeline aligned with brand goals and commercial targets.
• Lead the end-to-end development of new product concepts from ideation, variation, and formulation briefing to testing and pre-launch planning.
• Collaborate closely with R&D, packaging, regulatory, and operations to ensure timely and compliant product development.
• Monitor post-launch performance, consumer feedback, and category evolution to refine innovative efforts.
• Recommend adjustments to strategy based on data, insights, and emerging trends.

Required qualifications and skills:

• Minimum of 7-10 years of experience in product innovation, category strategy specifically within a D2C skincare, beauty, or wellness brand.
• Proven track record of leading new product initiatives from concept to commercialization.
• Strong understanding of the D2C ecosystem, ecommerce user behavior, and digital marketing collaboration.
• Demonstrated ability to translate data and insights into actionable innovation strategies.
• A deep passion for skincare, ingredient innovation, and consumer-centric brand building.
• Strong consumer in sighting experience.
• Past Experience of building products pipeline & innovation