DGM - NPD & Brand Building

USV; Mumbai; On-site; INR 4,000,000 - 6,500,000; Full time

Job summary

USV is seeking a DGM - NPD & Brand Building for its CPC - Marketing team (Sebamed). The role centers on driving end-to-end product creation from consumer insights to GTM strategy and premium packaging.

You will lead cross-functional efforts with R&D, Regulatory, and Supply Chain to ensure timely market launches. Ideal candidates will have an MBA, a strong background in Brand Management or NPD within Personal Care or FMCG, and a data-driven approach to tracking KPIs and ROI across multi-channel

Qualifications

• MBA from a reputed institute is required.
• Undergraduate degree in Science, Pharmacy, or Life Sciences is highly preferred.
• Experience in Personal Care, Beauty, Cosmeceuticals, FMCG, or high-growth D2C brands is mandatory.

Responsibilities

• Identify category gaps and define robust product propositions, pricing models, and scalable product pipelines.
• Define and establish long-term brand positioning, brand architecture, and a premium visual identity.
• Design, orchestrate, and lead high-impact launch campaigns across pharmacy, traditional retail, e-commerce, and digital platforms.
• Act as central anchor with R&D, Regulatory, Supply Chain, and external Design agencies to ensure product quality and speed-to-market.
• Take complete ownership of launch success, track KPIs (margins, market share), and manage marketing ROI.

Skills

NPD

Brand management

GTM

Packaging dev

Pricing strategy

Cross-functional leadership

KPI tracking

Education

MBA

Science/Pharmacy/Life Sciences undergrad

Job description

Role : DGM - NPD & Brand Building

Designation : DGM

Function : CPC - Marketing

Department : CPC - Marketing (Sebamed)

ROLE OBJECTIVE

Drive end-to-end product creation from consumer insights and formulations to high-end packaging and Go-To-Market (GTM) strategy

KEY RESPONSIBILITIES

• Product Creation: Identify category gaps and define robust product propositions, strategic pricing models, and highly scalable product pipelines.

• Brand Identity: Define and establish long-term brand positioning, brand architecture, and

a premium visual identity that resonates with the target consumer.

• GTM Strategy: Design, orchestrate, and lead high-impact launch campaigns across

diverse channels, including pharmacy, traditional retail, e-commerce, and digital platforms.

• Cross-Functional Leadership: Act as the central anchor partnering with R&D,

Regulatory, Supply Chain, and external Design agencies to ensure product quality and

optimized speed-to-market.

• Business Ownership: Take complete ownership of launch success, systematically track

performance KPIs (gross margins, market share), and strictly manage marketing ROI.

Professional Experience and Relevant Skills

• Experience: 814 years of proven experience in Brand Management, Innovation, or New

Product Development (NPD). Direct experience working within Personal Care, Beauty,

Cosmeceuticals, FMCG, or high-growth D2C brands is mandatory.

• Technical Expertise: Deep understanding of skincare trends, product formulation

lifecycles, premium packaging development, market gap analysis, pricing strategy, and

multi-channel GTM execution.

• Skills: Strong aesthetic judgment, commercial acumen, data-driven KPI tracking

(margins/ROI), an entrepreneurial mindset, and exceptional cross-functional project

management.

Academic Qualifications & Certifications

• Educational Qualification: MBA from a reputed institute is required. A foundational

undergraduate degree in Science, Pharmacy, or Life Sciences is highly preferred.