Musketeer

Red Bull; Maharashtra; On-site; INR 350,000 - 700,000; Full time

Job summary

Red Bull India seeks a Musketeer to drive brand presence in Maharashtra. You will cultivate relationships with on-premise accounts, ensure product availability and premium visibility, and pursue volume growth through opportunities and activations.

Applicants should have strong local market knowledge, excellent communication and negotiation skills, and the ability to work late nights in nightlife environments. EDV tools like Word/Excel are useful.

Qualifications

• Graduate in any stream.
• Strong local market knowledge and contacts.
• Excellent communication and negotiation skills.
• Basic English proficiency.

Responsibilities

• Represent Red Bull in the assigned area and build networks with decision makers.
• Ensure availability and premium visibility of Red Bull at on-premise locations.
• Drive continuous volume growth and identify business opportunities.
• Coordinate with area managers and distributors for execution of events and promotions.
• Maintain brand standards and execute on-premise marketing initiatives.

Education

Graduate in any stream

Tools

MS Office

Job description

Purpose of the Job

The Musketeer represents Red Bull in their area, gaining the customers confidence, securing the availability and visibility of Red Bull at POS, and being responsible for the continuous volume growth. The Musketeers will constantly detect business opportunities and trends in their area, build a strong network of decision makers, possess strong negotiation skills, and foster a solution-oriented mindset.

All the responsibilities we'll trust you with:

Major Activities to Ensure Achievement of key Results and Deliverables

“Living” the Red Bull On Premise culture

Assume and live the Red Bull OP Culture. Creation of “kindred spirits” Seen as a credible and knowledgeable person to know in the On Premise. Demonstrates that they are seen as a “Do it now” person by influential contacts, brilliant knowledge and leverage of all brand properties. Live and breathe the nightlife environment. Engage key consumers through innovative activation that differentiates Red Bull from other drinks. Take responsibility for personal development and development as a Musketeer.

Communication

On premise Know-how and Red Bull culture transfer to our customers. Permanent teamwork with other Musketeers and communication with his Area Manager. Develop relative industry relationships (Dj`s, Promoters, Endemic Magazines, etc.) that results in business building initiatives.

Event Activation

Ensure availability and premium High 5 execution around 3rd party and Red Bull events. Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive Red Bull’s brand image and to offset money. Attendance on key 3rd party and Red Bull events. Organize incentives for customers under previous authorization of his superior. Searching the profitability of all invitations.

Territory Management

Grow & protect On Premise accounts in the related region. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution. Correct positioning of the Red Bull brand and the Red Bull product portfolio in the territory. Identification, care and continuously development of local and regional On Premise accounts by a proper Route Planning. Set volume goals with each account that includes execution against Red Bull KPI’s. Review business volume and all business building initiatives permanently. Drive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution. Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing.

Administration

Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS …). Negotiate and implement commercial partnership agreements. Offset funds from financial contribution to added value. Fulfilment of report deadlines. Management of the local On Premise Budget. Bottom-up planning and tracking of all marketing tools.

Market research

Observation and reports of competitor activities. Active search of new opportunities for the Business in the region. Identification of EPC outlets.

On Premise Marketing

Putting the On Premise marketing strategy into practice. Maintain and utilize tools appropriately (Point of sale materials) to drive vertical growth. Ensure that all marketing tools are staged in the right accounts according to international On Premise guidelines. Engage and differentiate the brand through innovative support following the On Premise vision of bringing added value to our customers.

Key Priorities

Securing the fulfilling of all International and national On Premise guidelines and the execution standards to reach a vertical growth in their customers. Continuously tracking of results accordingly. High 5 Execution Perfect Serve: Ensure a cold Red Bull can is given to consumer when ordered as part of a mixer or as a stand-alone beverage. Perfect Visibility: Stages perfect visibility in order to optimize sales. Consumption Activation: Sells in appropriate consumption activation tools and communication pieces. Right Price: Encourage the optimum price for Red Bull and Red Bull products in all managed accounts as per international guidelines. Menu placements: Ensures Red Bull products are listed as per international guidelines on each menu as a stand-alone beverage and as part of a long drink.

Your areas of knowledge and expertise that matter most for this role:

• Education and Qualifications Graduate in any stream.


• Experience


• Preferred: 1+ years experience in a sales position with a strong track record of success.


• Outstanding local market knowledge, contacts and experience in “the scene”.


• Profile, Knowledge and Skills


• Good communication skills, ability to manage and cultivate good relationships.


• Negotiation and Objection Handling skills. Has a basic understanding of commercial maths.


• Business and scene savvy, committed, passionate and able to live late night lifestyle.


• Must be proficient in EDV (Word, Excel, Power Point, etc.).


• Basic knowledge in written and spoken English.


• Solution oriented and “Do-it-now” attitude.


• Strong Personality, Presence, Strong Work Ethic, Style, Persistent, Reliable, Self Aware, Sociable, Flexible Availability, Self-motivated, ambitious.


• Able to manage time and workload to optimise effectiveness and efficiency.