Music Marketing Assistant (Part-time)

Tumi Music; India; Remote; INR 180,000 - 320,000; Part time

Job summary

A UK-based record label is seeking a part-time remote Marketing Assistant based in India. The role focuses on social media management, playlist promotion, and digital campaigns to help artists reach wider audiences. Ideal candidates should have a background in marketing and a passion for music, with excellent English skills and 1-2 years of relevant experience.

Qualifications

• Bachelor’s degree in Marketing, Media, Communications, Music Business/Management, or equivalent practical experience.
• Excellent written and spoken English for professional communication.
• Strong working knowledge of social media platforms.
• 1-2 years’ experience in marketing, digital promotions, or music-related projects.
• Experience with social media campaigns or digital marketing.

Responsibilities

• Manage social media accounts (Instagram, TikTok, Facebook, YouTube).
• Submit music to Spotify, Apple Music, and iTunes curators.
• Monitor artist performance using various analytics tools.
• Assist with online advertising campaigns.
• Monitor artist performance using Spotify for Artists and analytics tools.
• Maintain clear reports on streaming numbers, playlist growth, and campaign performance.
• Assist with online advertising campaigns (TikTok Ads, Facebook Ads), budgeting.
• Write and send a monthly newsletter to fans and industry contacts.
• Help monitor copyright issues to ensure catalogue protection.
• Communicate clearly and regularly with the UK-based label owner.

Skills

Social media management

Digital marketing

English communication

Playlist pitching

Analytical skills

Self-motivation

Understanding of copyright

Education

Bachelor’s degree in Marketing or related

Tools

Spotify for Artists

YouTube Studio

Musosoup

SubmitHub

Playlist Push

YouTube Studio

Job description

We are a UK-based independent record label with a focus on Latin American music. Our catalogue spans a wide range of genres, from Cuban son and Andean folk to ocarina melodies and beyond. As a small team rooted in organic musical collaboration, we produce 5-6 full-length albums each year and work with artists in Cuba, Mexico, and recently Spain. We are looking for someone who shares our spirit to help bring our artists to wider audiences.

Overview

Part-time, remote role based in India, working directly with the label owner in the UK. You will help our artists reach wider audiences through social media management, playlist promotion, and digital campaigns. You will also track performance, prepare reports, and support communication with platforms such as Spotify, Apple Music, and YouTube.

Key responsibilities

• Manage social media accounts (Instagram, TikTok, Facebook, YouTube).
• Submit music to Spotify, Apple Music, and iTunes curators, and help grow playlist placements.
• Build and maintain playlists on streaming platforms.
• Use promotion platforms (e.g. Musosoup, SubmitHub, Playlist Push) and report on results.
• Monitor artist performance using Spotify for Artists and other analytics tools.
• Maintain clear reports on streaming numbers, playlist growth, and campaign performance.
• Assist with online advertising campaigns (TikTok Ads, Facebook Ads, etc.), including budgeting.
• Write and send a monthly newsletter to fans and industry contacts.
• Help monitor copyright issues to ensure our catalogue is protected.
• Communicate clearly and regularly with the UK-based label owner.

Qualifications

• Bachelor’s degree in Marketing, Media, Communications, Music Business/Management, or equivalent practical experience.
• Excellent written and spoken English for professional communication.
• Strong working knowledge of social media platforms (TikTok, Instagram, Facebook, YouTube).
• Trustworthy and self-motivated, with the ability to work without constant supervision.
• Ability to work independently and meet deadlines in a remote setting.
• Passion for music and curiosity to learn about the industry.
• Open to learning new tools and adapting to the fast-changing digital music world.
• Familiarity with Spotify for Artists, Apple Music for Artists, and YouTube Studio.
• Some experience with social media campaigns or digital marketing.
• Knowledge of playlist pitching and streaming trends.
• Exposure to tools like Musosoup, SubmitHub, or Playlist Push.
• Understanding of copyright and digital rights monitoring.
• Knowledge of Spanish (reading/listening) to work with Spanish-language lyrics and metadata.
• 1-2 years’ experience in marketing, digital promotions, or music-related projects.

Seniority level

• Entry level

Employment type

• Part-time

Job function

• Marketing and Sales