Digital Marketing Associate

Gro Lab; India; On-site; MXN 515,641 - 859,402; Full time

Benefits offered by this job

Creative freedom

Professional development opportunities

Flexible work style

Job summary

Gro Lab is seeking a Digital Marketing Associate (Latin America) to lead social media strategies and engage with a Spanish-speaking audience. This role requires 2–4 years of experience in social media management with a strong focus on content creation and engagement. The ideal candidate is fluent in English, native in Spanish, and has a deep understanding of Latin American culture. Enjoy a creative and flexible working environment with opportunities for career growth.

Qualifications

• 2–4 years of experience managing social media accounts with proven growth results.
• Fluent in English and native in Spanish.
• Strong understanding of social media platforms and content creation.

Responsibilities

• Manage and grow the company's social media presence.
• Plan, create, and schedule Spanish language content.
• Track and analyze social media metrics and prepare performance reports.

Skills

Social media management

Content creation

Bilingual (English/Spanish)

Community engagement

Tools

Meta Business Suite

Google Analytics

Job description

Digital Marketing Associate (Latin America)

Full-time, India (remote possible, with occasional in-person meetings depending on location).

We are looking for a full-time, creative and motivated marketing professional with at least 2 years of proven experience managing business or popular social media accounts. The ideal candidate will:

• Manage and grow the company's social media presence across multiple platforms (Instagram, Facebook, LinkedIn, Twitter/X, YouTube, TikTok etc.).
• Create engaging content including posts, graphics, videos, and stories to promote company’s products and services.
• Monitor and respond to comments, messages, and interactions to build strong community engagement.
• Identify new affiliation and influencer opportunities to expand our audience and client base.
• Build, manage, and assess the quality of relationships with affiliates and influencers.

Key Responsibilities

• Plan, create, and schedule Spanish language content across all social media platforms while maintaining a consistent brand voice.
• Develop and execute social media campaigns to promote products, services, and brand initiatives.
• Monitor trends, competitors, and audience preferences to improve content strategy.
• Engage with Spanish-speaking followers and handle community management.
• Track and analyze social media metrics (engagement, reach, conversions) and prepare performance reports.
• Collaborate with Digital Marketing Manager (fluent English required).
• Collaborate with designers to create visually appealing graphics and videos.
• Manage multiple client social media accounts ensuring high-quality, timely content.
• Stay updated with the latest algorithms, features, and best practices in digital marketing.

Requirements

• 2–4 years of experience managing social media accounts with proven growth results.
• Fluent in English (mandatory) and native in Spanish.
• Native Latin American with deep understanding of local culture and customs.
• Strong understanding of social media platforms and content creation.
• Excellent copywriting skills and creativity in Spanish.
• Ability to handle multiple accounts with attention to detail and consistency.
• Proactive, self-motivated, and able to work independently.

Additional Useful Skills

• Experience with SEO and content marketing.
• Knowledge of influencer marketing strategies.
• Familiarity with analytics tools (Meta Business Suite, Google Analytics, etc.).
• Understanding of paid advertising (Facebook Ads, Instagram Ads, LinkedIn Ads).

Benefits

• Be part of a friendly, international team in a caring European company.
• Enjoy creative freedom to execute innovative marketing campaigns.
• Grow your career into senior marketing leadership roles.
• Stable, long-term employment with professional development opportunities.
• Flexible and autonomous work style.

Competitive package depending on experience, portfolio, and proven results.

Application Process

• Submit your CV/LinkedIn profile along with a portfolio of social media accounts you have managed.
• Short creative content test (30 minutes - create sample social media posts for given scenarios).
• Strategy and marketing knowledge assessment.
• Interview with management.

Ready to join our team and be part of building something new from day one?