MT - Marketing

Tdfjewellery; Mumbai; On-site; INR 300,000 - 600,000; Full time

Job summary

Tdfjewellery in Mumbai seeks a dynamic Management Trainee - Marketing to bridge internal teams and drive coordinated marketing initiatives. You will orchestrate ATL/BTL campaigns, supervise social media content, and help shape the brand’s strategic calendar.

The role emphasizes strong coordination, planning, and communication skills, with a focus on optimizing ROI across digital and traditional channels in a fast-paced environment.

Qualifications

• Master’s degree in Marketing, Communications, or a related field.
• 5–12 years of experience in marketing and campaign management.
• Strong understanding of ATL/BTL marketing, digital platforms, and brand communications.
• Excellent coordination, communication, and planning skills.

Responsibilities

• Plan, execute, and monitor ATL & BTL campaigns across multiple channels.
• Coordinate with internal teams, including design, PR, sales, and digital marketing, to ensure alignment on brand strategy.
• Oversee social media strategy, content planning, and engagement activities.
• Develop and manage the annual marketing calendar and campaign budgets.
• Analyse campaign performance and prepare regular reports on ROI and effectiveness.
• Support in-store marketing and promotional activities as required.

Skills

ATL Marketing

BTL Marketing

360 Degree Marketing

Performance Marketing

Education

Master’s degree in Marketing

Job description

We are looking for a dynamic and organized Management Trainee - Marketing to join our team. The ideal candidate will act as a key link between various internal departments, ensuring smooth coordination and execution of all marketing initiatives.

Key Responsibilities:

• Plan, execute, and monitor ATL & BTL campaigns across multiple channels.
• Coordinate with internal teams, including design, PR, sales, and digital marketing, to ensure alignment on brand strategy.
• Oversee social media strategy, content planning, and engagement activities.
• Develop and manage the annual marketing calendar and campaign budgets.
• Analyse campaign performance and prepare regular reports on ROI and effectiveness.
• Support in-store marketing and promotional activities as required.

Requirements:

• Master’s degree in Marketing, Communications, or a related field.
• 5–12 years of experience in marketing and campaign management.
• Strong understanding of ATL/BTL marketing, digital platforms, and brand communications.
• Excellent coordination, communication, and planning skills.

Required Skills

ATL 360 Degree Marketing Management BTL Performance Marketing