MT - Marketing

Tdfjewellery; Maharashtra; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Tdfjewellery is seeking a dynamic Management Trainee - Marketing to act as a pivotal link between internal teams, ensuring smooth coordination and execution of marketing initiatives. The role focuses on planning, executing, and monitoring ATL and BTL campaigns across channels, while aligning design, PR, sales and digital teams with the brand strategy.

You will oversee social media, content planning, and engagement activities, and assist in developing the annual calendar and campaign budgets.

Qualifications

• Master’s degree in Marketing, Communications, or a related field.
• 5–12 years of experience in marketing and campaign management.
• Strong understanding of ATL/BTL marketing, digital platforms, and brand communications.
• Excellent coordination, communication, and planning skills.

Responsibilities

• Plan, execute, and monitor ATL & BTL campaigns across multiple channels.
• Coordinate with internal teams (design, PR, sales, digital marketing) to align on brand strategy.
• Oversee social media strategy, content planning, and engagement activities.
• Develop and manage the annual marketing calendar and campaign budgets.
• Analyse campaign performance and prepare regular ROI reports.
• Support in-store marketing and promotional activities as required.

Skills

ATL Marketing

BTL Marketing

360 Degree Marketing

Performance Marketing

Education

Master's degree in Marketing/Communications

Job description

We are looking for a dynamic and organized Management Trainee - Marketing to join our team. The ideal candidate will act as a key link between various internal departments, ensuring smooth coordination and execution of all marketing initiatives.

Key Responsibilities:

• Plan, execute, and monitor ATL & BTL campaigns across multiple channels.
• Coordinate with internal teams, including design, PR, sales, and digital marketing, to ensure alignment on brand strategy.
• Oversee social media strategy, content planning, and engagement activities.
• Develop and manage the annual marketing calendar and campaign budgets.
• Analyse campaign performance and prepare regular reports on ROI and effectiveness.
• Support in-store marketing and promotional activities as required.

Requirements:

• Master’s degree in Marketing, Communications, or a related field.
• 5–12 years of experience in marketing and campaign management.
• Strong understanding of ATL/BTL marketing, digital platforms, and brand communications.
• Excellent coordination, communication, and planning skills.

Required Skills

ATL 360 Degree Marketing Management BTL Performance Marketing